Drive marketing ROI with an investor's mindset and a proven toolkitTop marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If thi...

In the Western imagination, Islamic cultures are dominated by dogmatic religious norms that permit no nuance. Those fighting such stereotypes have countered with a portrait of Islam’s medieval “Golden Age,” marked by rationality, tolerance, and even proto-secularism. How can we understand Islamic history, culture, and thought beyond this dichotomy?In this magisterial cultural and intellectual history, Thomas Bauer reconsiders classical and modern Islam by tracing differing attitude...

In the Western imagination, Islamic cultures are dominated by dogmatic religious norms that permit no nuance. Those fighting such stereotypes have countered with a portrait of Islam’s medieval “Golden Age,” marked by rationality, tolerance, and even proto-secularism. How can we understand Islamic history, culture, and thought beyond this dichotomy?In this magisterial cultural and intellectual history, Thomas Bauer reconsiders classical and modern Islam by tracing differing attitude...

A djinn, sealed in a jar for three thousand years, has been found by Horace Ventimore, a young and not very flourishing architect. Upon his release the djinn expresses his gratitude by seeking to grant his benefactor's every wish--generally with results the very opposite to those desired!

It's just magnificent. So incredibly beautifully written, so full of amusing dialogue and wit. It's not at all depressive lonely rural Wessex but rather a mixture of town and London, society and servants.

Ecotourism and adventure tours offer unique tourism opportunities in the Antarctic! Are you prepared to make the most of them?Tourism in the Antarctic analyzes tourism activities in the most remote tourist destination in the world! It establishes visitor profiles; discusses the impacts of tourism on the region; and explores barriers, opportunities, and future directions in Antarctic tourism. The emergence of ecotourism has turned Antarctica into an increasingly popular tourist destination ...

Thomas Wolfe is known for mixing highly original, poetic, rhapsodic, and impressionistic prose with autobiographical writing. His books, written and published from the 1920s to the 1940s, vividly reflect on American culture and the mores of that period, filtered through Wolfe's sensitive, sophisticated, and hyper-analytical perspective.'Thomas Wolfe: Complete Works' contains:NOVELSLook Homeward, AngelOf Time and the ...

Owen Winthrop, the profligate son of a New England business tycoon, has offended the town's morals one last time. His father disowns him and sends him into exile with a sizable amount of money he can waste or use to make a life for himself. He comes to California where he discovers a small fishing village with an abundant harvest of sardines. The fishermen make very little money off the catch, since most of the profits go to the canneries in Monterey. Determined to build a cannery there, O...

Like the waves at the coast near to the town that provides the setting for the story, the central plot of relationships between Anne and her various suitors flows in and out, in and out, until the end. These plot undulations effectively create the wary feeling that either everyone is going to end up happy, or everyone is going to end up crushed, alone, dead, or a combination of these latter three.

Thermophotovoltaics is the science and technology associated with the direct generation of electricity from high temperature heat. Potential applications include combined heat and power, portable and auxiliary power, radioisotope space power, industrial waste heat recovery and concentrated solar power. This book aims at serving as an introduction to the underlying theory, overview of present day components and system arrangements, and update of the latest developments in the field. The emp...

While Hardy wrote poetry throughout his life and regarded himself primarily as a poet, his first collection was not published until 1898. Initially, he gained fame as the author of novels such as Far from the Madding Crowd (1874), The Mayor of Casterbridge (1886), Tess of the d'Urbervilles (1891), and Jude the Obscure (1895). During his lifetime, Hardy's poetry was acclaimed by younger poets (particularly the Georgians) who viewed him as a mentor. After ...

The volume provides a unique view on multidimensional crises, their interplay, and possible resolutions for sustainable life patterns and is therefore broadly related to the Sustainable Development Goals. Traditional unidimensional and technocratic strategies often fall short. Ultimately, people, their behavior and their habits are at the source of many problems. Therefore, it is imperative to take people, their multifaceted nature and the necessary learning and educational processes into ...