Drive marketing ROI with an investor's mindset and a proven toolkitTop marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If thi...

Part of the bestselling Emergencies in ... series, Emergencies in Sports Medicine is the ideal book for any doctor to keep in their kitbag or locker. This essential easy-to-use guide provides guidance on the immediate care for patients with sporting injuries. The portable format, practical approach and easy-reference layout mean that information can be rapidly found in emergency situations. Covering every type of sporting emergency from head injuries to altitude sickness, this cru...

Used by graphic designers worldwide, Adobe InDesign CC is a layout powerhouse. But that power is easy to harness, as you’ll soon learn. These real-world projects teach you to think like a designer and master the details that set your work apart. Hone your InDesign skills as you:Produce an advertising posterDesign a magazine for print and tablet deliveryBuild interactive formsAdd controls for video, animations, and more to a digital media publicat...

This book examines the space of meeting between two religions that open up when there are honest attempts at interreligious learning. Taking Abhishiktananda and Bede Griffiths as examplars, and the meeting between Advaita Vedanta and Christianity, the nature of the theological movements within this ‹Third Space› are identified, and the resultant hybridities are assessed for their relevance to each tradition. After brief biographical sketches, the author considers how these two monks relate...

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATIONHow organizations can deliver significant performance gains through strategic investment in marketingIn the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activitie...

The fastest, easiest, most comprehensive way to learn Adobe InDesign CCClassroom in a Book®, the best-selling series of hands-on software training workbooks, offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the supportof Adobe product experts.Adobe InDesign CC Classroom in a Book contains 16 lessons that cover the basics, providing countless tips and techniques to help you become m...

It has been suggested that 'spirituality' has become a word that 'can define an era'. Why? Because paradoxically, alongside a decline in traditional religious affiliations, the growing interest in spirituality and the use of the word in a variety of contexts is a striking aspect of contemporary western cultures. Indeed, spirituality is sometimes contrasted attractively with religion, although this is problematic and implies that religion is essentially dogma, moralism, institutions, buildi...

Michael Carrithers guides us through the complex and sometimes conflicting information that Buddhist texts give about the life and teaching of the Buddha. He discusses the social and political background of India in the Buddha's time, and traces the development of his thought. He also assesses the rapid and widespread assimilation of Buddhism and its contemporary relevance. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in alm...

Set the bar for outstanding performanceA follow-up to the top-selling Perfect Phrases for Performance Reviews, this book provides managers with phrases and goals that describe expected future performance from their direct reports. A timesaving job aid for any performance review or plan, the book:Makes it easy for managers to set high performance goals for executives, management, or non-managers employeesIncludes many categories of g...

This updated textbook unravels the complex issues related to methodology and theory in the study of religion. It equips students with the knowledge needed for the academic study of religion, explaining the history of the methodology, including ideas of key theorists, and discusses key issues in the field, such as gender, phenomenology, and the insider/outsider discourse.Updated throughout, additional material includes:-New chapter on colonialism and post-colonialism-N...

Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have.Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added – in real time - to th...

Chromebooks are perfect for Seniors. Hopefully you are at a state in your life where the Internet helps you but doesn’t define you.You don’t need to have a powerhouse computer that can have 200 spreadsheets running at the same time or watching a movie while you have 100 other apps open!You just want a computer that lets you check up on things, and maybe stream a movie or to. In a word: something simple.If that sounds like you, then all you have to do is figure out h...