How to build a remarkable company by not just solving problems, but by looking at problems for what they truly are-an opportunity to create something amazing!Life gives entrepreneurs an extra dose of lemons. Fight back with Lemonade Maker strategies and turn your biggest challenges into your greatest successes!Lemonade Maker, the Entrepreneur's Guide to Overcoming the Impossible, features 101 proven Lemonology® strategies for success that ...

Lemonade Maker®--the entrepreneur cult classic book--is the inspiring rags-to-riches true story of how author Thomas Minieri overcame desperation and poverty, and turned his last $30 into an eight-figure national franchise empire in less than tens years without funding or investors, and without taking on any debt. In this must-read book for entrepreneurs and aspiring entrepreneurs, you will discover how the best innovations are hidden in the most challenging of times. This essential guide ...

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Sta...

The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy.Let’s face it—the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy i...

The Honest Truth about ManagingManaging people is one of the toughest jobs in business. Make the right choices, and there is no limit to how you and your business can grow. Make the wrong choices, and there is sure to be trouble ahead. The problem is, no one ever tells you this up front and helps you avoid the pitfalls.Learn from the experiences of real managers just like you, who have faced the same problems and devised smart solutions. Through stories and lessons from man...

Customer service isnt a departmentits a philosophy that includes every person and aspect of the best and brightest companies. In a tough competitive and price-sensitive economy customer service is one of the most essential tools to separate your business from the competition. In this sequel to the bestseller The Cult of the Customer Shep Hyken delivers seven powerful strategies that any organization can implement to create greater customer and employee loyalty. Hyken shares more than one h...

The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.Repositioning shows you how to adapt, compete—and succeed—in today’s overcrowded...

Escape your dead-end job with this take-no-prisoners guide to starting your own business featuring proven advice for every step of the journey.Yes, you can do this. You can quit your job, start a business, and never have to work for anybody else ever again. You can do this regardless of your age, your family situation, your education, where you live, and how much time and money you have. Guerrilla Marketing Job Escape Plan shows you how.This practi...

How to find the soft innovation that will make your product, service, school, church, or career worth talking about.We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to cr...

More than 700,000 books sold in the Big Book series!Always say and do the right thing at the right time! Developing the necessary skills critical to teamwork and company success—taught in a fun group formatMeeting new people, developing listening skills, learning proper business etiquette, or dealing with difficult customers or coworkers are all challenges every company faces. The Big Book of People Skills Games offers a host of interactive yet e...

Intelligent strategies for starting and growing a small business with minimal personal financial riskA comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a...