Understand what makes you human!This book is about the commonalities all 8,000,000,000 people on earth share.Drop a rock. It falls and hits the ground.Once you understand brain evolution, many of our behaviors will become more predictable. To a scary degree, we are reactive animals ruled by passions, and not the rational geniuses with free will that we like to imagine.First the bad news: The notion that people make decisions...

A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven com...

Unleash Your Primal Brain illuminates the fundamental “why’s” behind our actions from an evolutionary perspective. From the rise of the earliest life on earth, to our uniquely human recent adaptations, you will come away with a deep understanding of our of how the brain evolved, and why we act the way that we do.Understand what makes us human!This book is about the commonalities all 8,000,000,000 people on earth share.

Learn how to convert website visitors into customersPart science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, us...

"The story of Alibaba's rise—along with Jack Ma's—offers a fascinating window onto China's staggering transformation." — The Wall Street JournalIn just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an English teacher, founded and built Alibaba into the second largest Internet company in the world. The company's $25 billion IPO in 2014 was the world's largest, valuing the company more than Facebook or Coca Cola. A...

Responsive design is not only a new technique — it's an entirely new mindset. This eBook, "Responsive Design" (eBook #23), provides an overview on responsive Web design, showing many situations and techniques in which this approach can be applied to. Smartphones, tablets, laptops and desktop computers may share the same design, which is adapted according to screen size, platform and orientation of each device. Learn about content prototyping, device-agnostic design appr...

Do you love your mobile phone? Your MP3 player? Your e-book reader? You laptop or tablet PC? There’s a reason for that. Usability.When usability testing is part of the design and development of products, the results are better products that users want and like. You may be doing testing now or want to help your company get started, but you may not have all the tools to know how to properly prepare, test, analyze, and measure the results across a multitude of cultures, generations, a...

Harness the power of Magento 2 – The most recent version of the world's favourite e-Commerce platform for your online storeKey FeaturesSet up, configure, and power up your Magento environment from development to productionMaster the use of Web API to communicate with the Magento system and create custom servicesCreate custom modules from scratch to extend the core functionality of the Magento systemBook DescriptionMagento is ...

The popularity of wireless networking has grown exponentially over the past few years, despite a general downward trend in the telecommunications industry. More and more computers and users worldwide communicate via radio waves every day, cutting the tethers of the cabled network both at home and at work.Wireless technology changes not only the way we talk to our devices, but also what we ask them to do. With greater flexibility, broader range, and increased mobility, wireless netw...

Awarded with the US National Indie Excellence Award 2014 in Social Media. This book is about digital media. Even more, the book is about us. It explains how the ever-growing flood of digital media affects our perceptions of the world, change our behaviors and eventually transform our very existence. In the era of Facebook, Twitter, Google, and Apple, being online is the standard. We spend many hours a day gazing at our screens, traversing the virtual realm, and posting our tweets, tags, an...

This is a Cookbook which follows a practical task-based style. There are plenty of code and commands used for illustration which make your learning curve easy and quick. This book targets both professional penetration testers as well as new users of Metasploit who wish to gain expertise over the framework. The book requires basic knowledge of scanning, exploitation, and Ruby language.

Once you know how to use Flash, you can create everything from simple animations to high-end desktop applications, but it's a complex tool that can be difficult to master on your own-unless you have this Missing Manual. This book will help you learn all you need to know about Flash CS5 to create animations that bring your ideas to life.Learn animation basics. Find everything you need to know to get started with FlashMaster the Flash tools.