It has never been more important for business leaders to look to the future. Yet, when we are living through some of the most uncertain times we have ever faced, it can feel daunting to know where to start.In Future-Proof Your Business, applied futurist Tom Cheesewright will reveal industry techniques and tools to help you:- Scan the near horizon for incoming shocks- Look to the far future to define long-term strategy- Accelerate deci...

We are dizzy trying to keep up with the constant flood of newness across every aspect of our lives. And it’s clear that some of our biggest companies are facing similar challenges. Each week another big brand name fails. Why is this?Change is like a wave: it has both amplitude and frequency. The last century was about change of great amplitude, big waves washing over the whole society. But this century is about high frequency change: rapid, smaller waves, each powerful enough to di...

Brought to you by Penguin.It has never been more important for business leaders to look to the future. Yet, when we are living through some of the most uncertain times we have ever faced, it can feel daunting to know where to start.In Future-Proof Your Business, applied futurist Tom Cheesewright will reveal industry techniques and tools to help you:- Scan the near horizon for incoming shocks- Look to the far future t...