Maximizes construction success with practical guidance on managing emerging technologies in the AEC industryIn a rapidly evolving industry, effective management of construction technology is no longer optional — it is essential. Managing Construction Technology: People, Process, and Product delivers the insights and frameworks necessary to navigate the complex landscape of digital innovation in the architecture, engineering, and construction (AEC) fields. ...

Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technolo...

Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise value in the current digital age. Based on extensive research and insights into the six core competencies that have been identified by Accenture, Industry X.0 explores critical a...

This strategic guide for business and IT executives focuses on how today’s most disruptive technologies (including social, mobile, analytics, cloud, wearables, intelligent automation, robotics, and the IoT) can be applied in powerful combinations, together with platform business models, mastery of digital services, and leading practices in corporate innovation, to help you develop and execute your digital strategies for competitive advantage.

The goal of this book is to gain a clear picture of the current status and future challenges with regard to the digitalization of the supply chain – from the perspective of the suppliers, the manufacturers, and the customers. They were the target groups of the book.Digitization has touched upon all aspects of businesses, including supply chains. Technologies such as RFID, GPS, and sensors have enabled organizations to transform their existing hybrid (combination of paper-based and ...

In today's rapidly evolving industrial landscape, businesses face an unprecedented challenge: adapt to the new era of Industry 4.0 or risk being left behind. 'Industry 4.0: Harnessing the Power of Industrial IoT' is a guide that comprehensively explores how the Internet of Things (IoT) is not just revolutionizing, but transforming manufacturing, supply chains, and industrial processes. This book is your inspiration to understand and leverage the transforma...

VeriSM: Unwrapped and Applied, the second volume within the VeriSM series, extends the information in the first volume VeriSM: A Service Management Approach for the Digital Age. It shows how VeriSM applies to the digitally transforming organization. This includes information around what digital transformation is, approaches to digital transformation and its implications for the entire organization, especially the people. The book explains how to use the VeriSM model, describing the steps t...

This book shows how digital transformation has the power to revolutionize the way procurement operates, and discusses how especially buyer decisions are empowered through artificial intelligence. Depending on a company’s strategy all desired outcomes are possible, including doubling savings, innovation, sustainability, quality, speed, and halve the risk. Jumpstart to Digital Procurement is a hands-on guide on how companies can grasp the opportunities offered by digital transformat...

Discover the path to lead with excellence, In today's dynamic and interconnected world, information security is not only a necessity, but an unavoidable obligation for companies of all sizes and industries. The challenge of protecting digital assets from increasingly sophisticated threats is an ongoing journey fraught with complexities and nuances. It is in this scenario that the ISO 27001 standard emerges as a beacon of excellence, providing a structured and effective path for information...

With countless articles and blogs on legal innovation, it is nearly impossible for attorneys to keep pace. The good news: lawyers can continue to learn well into their years of practice! With some updated vocabulary and a few real examples lawyers can learn to wow their clients. The Simple Guide to Legal Innovation: Basics Every Lawyer Should Know will help them on that journey, providing details on the:Legal ecosystemRise of legal operations (or legal ops)...

Make revenue your organizational priorityBooks claiming to be the definitive guide to revenue operations are ignoring a key issue: companies aren’t really organized around revenue growth.In The RevOps Advantage: How to Maximize Your Revenue Teams’ Potential, Amy Osmond Cook, PhD, Ryan Westwood, and Bala Balabaskaran—three of technology's most accomplished go-to-market executives—share their groundbreaking approach to architecting teams with revenue...

Every business owner has felt overwhelmed by marketing. Too many channels, too many tools, too much conflicting advice. The problem is that most businesses treat marketing as a collection of independent activities rather than a single integrated system. This book solves that problem by giving you a complete marketing framework that fits on one page.You will learn the five pillars of marketing: strategy, lead generation, lead conversion, delivery, and retention. Not as separate disc...