Consumer Behaviour in Marketing & Sales & Business & Finance eBooks

The Rational Animal

How Evolution Made Us Smarter Than We Think

by Vladas Griskevicius, Douglas T Kenrick ...

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard -- only to give their hard-earned money away?When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, ... Read more

Was $20.99 CAD Now $2.99 CAD

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard -- only to give their hard-earned money away?When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational,
... Read more
孤獨世紀：衝擊全球商業模式，危及生活、工作與健康的疏離浪潮

The Lonely Century: Coming Together in a World that's Pulling Apart

by 諾瑞娜．赫茲（Noreena Hertz） ...

Series series 人文思潮
我們正處在人類有史以來最「孤獨」的時代。正面對決衝擊全球的「疏離浪潮」，首部全方位解析「孤獨危機」的趨勢觀察大作！全球公認的天才型策略顧問諾瑞娜．赫茲世界經濟論壇選為「未來領袖」CNN：「能夠影響各國政策的思想家」《觀察家報》：「全球最重要的新一代思想家。」◎2021新領導力必讀選書◎《金融時報》最佳讀物◎Next Big Idea Club選書（由知名作家葛拉威爾、蘇珊坎恩、丹尼爾品克、亞當格蘭特評選）◎《每日電訊》年度Top5好書◎《Wired雜誌》2020年度好書◎水石書店年度好書◎誠品書店選書◎經濟學人：極為重要的著作。◎金融時報：本書即將引起騷動！◎衛報：本書是面對疫情時代的關鍵工具，若能重選唐寧街10號必讀書單，《孤獨世紀》一定要名列第一位。◎作家王浩威、《黑鏡》主創查理．布魯克、《給予》作者亞當．葛蘭特、《沒有工作的世界》作者薩斯金... ... Read more

$11.99 CAD

我們正處在人類有史以來最「孤獨」的時代。正面對決衝擊全球的「疏離浪潮」，首部全方位解析「孤獨危機」的趨勢觀察大作！全球公認的天才型策略顧問諾瑞娜．赫茲世界經濟論壇選為「未來領袖」CNN：「能夠影響各國政策的思想家」《觀察家報》：「全球最重要的新一代思想家。」◎2021新領導力必讀選書◎《金融時報》最佳讀物◎Next Big Idea Club選書（由知名作家葛拉威爾、蘇珊坎恩、丹尼爾品克、亞當格蘭特評選）◎《每日電訊》年度Top5好書◎《Wired雜誌》2020年度好書◎水石書店年度好書◎誠品書店選書◎經濟學人：極為重要的著作。◎金融時報：本書即將引起騷動！◎衛報：本書是面對疫情時代的關鍵工具，若能重選唐寧街10號必讀書單，《孤獨世紀》一定要名列第一位。◎作家王浩威、《黑鏡》主創查理．布魯克、《給予》作者亞當．葛蘭特、《沒有工作的世界》作者薩斯金...
... Read more
Influence, New and Expanded

The Psychology of Persuasion

by Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Read more

$21.99 CAD

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
... Read more
The Millionaire Next Door

by Thomas J. Stanley, William D. Danko ...

Series Book 2 - Millionaire Set
How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Read more

$19.99 CAD or Free with Kobo Plus

How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who
... Read more
The Inner Lives of Markets

How People Shape Them-And They Shape Us

by Ray Fisman, Tim Sullivan ...

America's economic revolution isn't just driven by technology. It's about markets.The past twenty-five years have witnessed a remarkable shift in how we get the stuff we want. If you've ever owned a business, rented an apartment, or shopped online, you've had a front-row seat for this revolution-in-progress. Breakthrough companies like Amazon and Uber have disrupted the old ways and made the ... Read more

$22.99 CAD

America's economic revolution isn't just driven by technology. It's about markets.The past twenty-five years have witnessed a remarkable shift in how we get the stuff we want. If you've ever owned a business, rented an apartment, or shopped online, you've had a front-row seat for this revolution-in-progress. Breakthrough companies like Amazon and Uber have disrupted the old ways and made the
... Read more
The Choice Factory

The award-winning guide to behavioural science and marketing

by Richard Shotton ...

**Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.By observing a ... Read more

$21.59 CAD

**Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.By observing a
... Read more
Storytelling for User Experience

Crafting Stories for Better Design

by Whitney Quesenbery, Kevin Brooks ...

We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and ... Read more

$50.99 CAD

We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and
... Read more
The Happiness Industry

How the Government and Big Business Sold us Well-Being

by William Davies ...

“Deeply researched and pithily argued.” —New York Magazine“A brilliant, and sometimes eerie, dissection” of ‘the science of happiness’ and the modern-day commercialization of our most private emotions (Vice)Why are we so obsessed with measuring happiness?In winter 2014, a Tibetan monk lectured the world leaders gathered at Davos on the importance of Happiness. The recent DSM-5, the manual ... ... Read more

$19.99 CAD

“Deeply researched and pithily argued.” —New York Magazine“A brilliant, and sometimes eerie, dissection” of ‘the science of happiness’ and the modern-day commercialization of our most private emotions (Vice)Why are we so obsessed with measuring happiness?In winter 2014, a Tibetan monk lectured the world leaders gathered at Davos on the importance of Happiness. The recent DSM-5, the manual ...
... Read more
Engaged

Designing for Behavior Change

by Amy Bucher ...

Behavior change design creates entrancing—and effective—products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work. ... Read more

$49.99 CAD

Behavior change design creates entrancing—and effective—products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.
... Read more
The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine’s Computer Age

by Robert Wachter ...

The New York Times Science Bestseller from Robert Wachter, Modern Healthcare’s #1 Most Influential Physician-Executive in the USWhile modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare’s ills.But medicine stubbornly resisted ... Read more

$24.99 CAD

The New York Times Science Bestseller from Robert Wachter, Modern Healthcare’s #1 Most Influential Physician-Executive in the USWhile modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare’s ills.But medicine stubbornly resisted
... Read more
More from Less

The Surprising Story of How We Learned to Prosper Using Fewer Resources—and What Happens Next

by Andrew McAfee ...

**From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “**full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources.Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, ... Read more

$18.99 CAD

**From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “**full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources.Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests,
... Read more
The Thank You Economy

by Gary Vaynerchuk ...

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

$16.99 CAD

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer,
... Read more
Exactly What to Say: The Magic Words for Influence and Impact

by Phil Jones ...

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best ... Read more

$10.99 CAD or Free with Kobo Plus

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best
... Read more
FutureShop

How to Trade Up to a Luxury Lifestyle Today

by Daniel Nissanoff ...

FutureShop is a book about change. In particular, it's about how our consumer culture is rapidly evolving to allow us to live better, richer lives for less. The catalyst to this change is eBay and similar sites that are quickly growing into mainstream shopping venues and creating unprecedented levels of liquidity for our everyday goods. The wave of the future will be temporary ownership—consumers ... Read more

Was $7.99 CAD Now $5.99 CAD

FutureShop is a book about change. In particular, it's about how our consumer culture is rapidly evolving to allow us to live better, richer lives for less. The catalyst to this change is eBay and similar sites that are quickly growing into mainstream shopping venues and creating unprecedented levels of liquidity for our everyday goods. The wave of the future will be temporary ownership—consumers
... Read more
Stuck Monkey

The Deadly Planetary Cost of the Things We Love

by James Hamilton-Paterson ...

People hunting monkeys in the jungle once devised a simple yet effective trap: When the creature found a banana in a large jar with a narrow neck, it would plunge its paw in to retrieve it. But it couldn't let go. And unless the monkey released the banana, it was stuck.We are, of course, the stuck monkey, paralysed by our modern lifestyles and consumer habits: our constant stream of online ... Read more

$20.99 CAD

People hunting monkeys in the jungle once devised a simple yet effective trap: When the creature found a banana in a large jar with a narrow neck, it would plunge its paw in to retrieve it. But it couldn't let go. And unless the monkey released the banana, it was stuck.We are, of course, the stuck monkey, paralysed by our modern lifestyles and consumer habits: our constant stream of online
... Read more
Effective SEO and Content Marketing

The Ultimate Guide for Maximizing Free Web Traffic

by Nicholas Papagiannis ...

Get beyond the basics and see how modern-day users are reimaging the SEO processSEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive ... Read more

$35.99 CAD

Get beyond the basics and see how modern-day users are reimaging the SEO processSEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive
... Read more
UX Skills for Business Strategy

Articulating Impact for Product, User, and Business Outcomes

by Torrey Podmajersky, Maya Elise Joseph-Goteiner, Kim Mats Mats ...

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book presents your solution, offering a clear, actionable framework for linking UX decisions directly to your company's bottom line.Authors Torrey Podmajersky, Maya Elise Joseph-Goteiner, and Kim Mats ... Read more

$47.99 CAD

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book presents your solution, offering a clear, actionable framework for linking UX decisions directly to your company's bottom line.Authors Torrey Podmajersky, Maya Elise Joseph-Goteiner, and Kim Mats
... Read more
The Myth of American Inequality

How Government Biases Policy Debate (With a New Preface)

by Phil Gramm, Robert Ekelund, John Early ...

A Wall Street Journal Best Book of 2022: Politics • Winner of the 2024 Hayek Book Prize, Manhattan InstituteHailed by the Wall Street Journal as one of the best books of 2022, The Myth of American Inequality demonstrates that the federal government egregiously overstates the degree of inequality and poverty in the world’s wealthiest nation. In doing so, the authors--a former United States senator, ... Read more

$21.99 CAD

A Wall Street Journal Best Book of 2022: Politics • Winner of the 2024 Hayek Book Prize, Manhattan InstituteHailed by the Wall Street Journal as one of the best books of 2022, The Myth of American Inequality demonstrates that the federal government egregiously overstates the degree of inequality and poverty in the world’s wealthiest nation. In doing so, the authors--a former United States senator,
... Read more
Code Québec (NE)

by Jacques Nantel, Jean-Marc Léger, Pierre Duhamel ...

Series series NON CLASSE
Les Québécois sont un mélange de folie latine (Heureux), de tolérance amérindienne (Consensuel), de flegme britannique (Détaché), d'obédience catholique (Victime), de ténacité nordique (Villageois), de créativité française (Créatif) et d'optimisme américain (Fier).Le Québec est plus métissé, diversifié et ouvert sur le monde que vous ne le croyez. Basé sur une approche scientifique, ce livre vous ... Read more

$22.99 CAD

Les Québécois sont un mélange de folie latine (Heureux), de tolérance amérindienne (Consensuel), de flegme britannique (Détaché), d'obédience catholique (Victime), de ténacité nordique (Villageois), de créativité française (Créatif) et d'optimisme américain (Fier).Le Québec est plus métissé, diversifié et ouvert sur le monde que vous ne le croyez. Basé sur une approche scientifique, ce livre vous
... Read more
Wanting

The Power of Mimetic Desire in Everyday Life

by Luke Burgis ...

* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg's "52 New Books That Top Business Leaders Are Recommending" * Aleo Review of Books 2022 Book of the Year *A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires.Gravity affects every aspect of our physical being, but there’s a ... Read more

$16.99 CAD

* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg's "52 New Books That Top Business Leaders Are Recommending" * Aleo Review of Books 2022 Book of the Year *A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires.Gravity affects every aspect of our physical being, but there’s a
... Read more
The Myth of American Inequality

How Government Biases Policy Debate

by Phil Gramm, Robert Ekelund, John Early ...

A Wall Street Journal Best Book of 2022: Politics • Winner of the 2024 Hayek Book Prize, Manhattan InstituteEverything you know about income inequality, poverty, and other measures of economic well-being in America is wrong. In this provocative book, a former United States senator, eminent economist, and a former senior leader at the Bureau of Labor Statistics challenge the prevailing consensus ... Read more

$31.99 CAD

A Wall Street Journal Best Book of 2022: Politics • Winner of the 2024 Hayek Book Prize, Manhattan InstituteEverything you know about income inequality, poverty, and other measures of economic well-being in America is wrong. In this provocative book, a former United States senator, eminent economist, and a former senior leader at the Bureau of Labor Statistics challenge the prevailing consensus
... Read more
Predictably Irrational, Revised and Expanded Edition

The Hidden Forces That Shape Our Decisions

by Dan Ariely ...

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics ... Read more

$11.99 CAD

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics
... Read more
The Undoing Project

A Friendship That Changed Our Minds

by Michael Lewis ...

“Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street JournalForty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of ... Read more

$18.99 CAD

“Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street JournalForty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of
... Read more
Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

by Benjamin Smith ...

Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Read more

Free

Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written
... Read more

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