Consumer Behaviour in Marketing & Sales & Business & Finance eBooks

The Millionaire Next Door

by Thomas J. Stanley, William D. Danko ...

Series Book 2 - Millionaire Set
How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Read more

$19.19 CAD or Free with Kobo Plus

How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who
... Read more
Misbehaving

The Making of Behavioral Economics

by Richard H. Thaler ...

**Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and ... Read more

$18.99 CAD

**Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and
... Read more
The Inner Lives of Markets

How People Shape Them-And They Shape Us

by Ray Fisman, Tim Sullivan ...

America's economic revolution isn't just driven by technology. It's about markets.The past twenty-five years have witnessed a remarkable shift in how we get the stuff we want. If you've ever owned a business, rented an apartment, or shopped online, you've had a front-row seat for this revolution-in-progress. Breakthrough companies like Amazon and Uber have disrupted the old ways and made the ... Read more

$22.99 CAD

America's economic revolution isn't just driven by technology. It's about markets.The past twenty-five years have witnessed a remarkable shift in how we get the stuff we want. If you've ever owned a business, rented an apartment, or shopped online, you've had a front-row seat for this revolution-in-progress. Breakthrough companies like Amazon and Uber have disrupted the old ways and made the
... Read more
Why We Buy

The Science Of Shopping

by Paco Underhill ...

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from ... Read more

$15.99 CAD

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from
... Read more
Influence, New and Expanded

The Psychology of Persuasion

by Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Read more

$21.99 CAD

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
... Read more
Big-Box Swindle

The True Cost of Mega-Retailers and the Fight for America's Independent Businesses

by Stacy Mitchell ...

Large retail chains have become the most powerful corporations in America and are rapidly transforming our economy, communities, and landscape. In this deft and revealing book, Stacy Mitchell illustrates how mega-retailers are fueling many of our most pressing problems, from the shrinking middle class to rising water pollution and diminished civic engagement.Mitchell's investigation takes us from ... Read more

$18.39 CAD

Large retail chains have become the most powerful corporations in America and are rapidly transforming our economy, communities, and landscape. In this deft and revealing book, Stacy Mitchell illustrates how mega-retailers are fueling many of our most pressing problems, from the shrinking middle class to rising water pollution and diminished civic engagement.Mitchell's investigation takes us from
... Read more
Buyology

Truth and Lies About Why We Buy

by Martin Lindstrom ...

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge ... Read more

$13.99 CAD

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge
... Read more
Storytelling for User Experience

Crafting Stories for Better Design

by Whitney Quesenbery, Kevin Brooks ...

We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and ... Read more

$49.99 CAD

We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and
... Read more
The Happiness Industry

How the Government and Big Business Sold us Well-Being

by William Davies ...

“Deeply researched and pithily argued.” —New York Magazine“A brilliant, and sometimes eerie, dissection” of ‘the science of happiness’ and the modern-day commercialization of our most private emotions (Vice)Why are we so obsessed with measuring happiness?In winter 2014, a Tibetan monk lectured the world leaders gathered at Davos on the importance of Happiness. The recent DSM-5, the manual ... ... Read more

$19.19 CAD

“Deeply researched and pithily argued.” —New York Magazine“A brilliant, and sometimes eerie, dissection” of ‘the science of happiness’ and the modern-day commercialization of our most private emotions (Vice)Why are we so obsessed with measuring happiness?In winter 2014, a Tibetan monk lectured the world leaders gathered at Davos on the importance of Happiness. The recent DSM-5, the manual ...
... Read more
Engaged

Designing for Behavior Change

by Amy Bucher ...

Behavior change design creates entrancing—and effective—products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work. ... Read more

$48.89 CAD

Behavior change design creates entrancing—and effective—products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.
... Read more
The Data Detective

Ten Easy Rules to Make Sense of Statistics

by Tim Harford ...

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they ... Read more

$10.99 CAD

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they
... Read more
American Bulk

Essays on Excess

by Emily Mester ...

**A Kirkus Reviews Best Book of 2024Raised with hoarding and compulsive shopping, Emily Mester is caught in between. What happens when consumption begins to consume you back?**In a series of deeply personal essays, Mester explores how the things we buy, eat, amass, and discard become an intimate part of our lives. We guiltily watch Amazon boxes pile up on the porch, wade through endless reviews to ... Read more

$18.29 CAD

**A Kirkus Reviews Best Book of 2024Raised with hoarding and compulsive shopping, Emily Mester is caught in between. What happens when consumption begins to consume you back?**In a series of deeply personal essays, Mester explores how the things we buy, eat, amass, and discard become an intimate part of our lives. We guiltily watch Amazon boxes pile up on the porch, wade through endless reviews to
... Read more
Future Proofing By Design: Creating Better Services and Teams in the Public Sector Through Design Thinking

by Nilufer Erdebil ...

Government departments are constantly challenged with changing environments, complex socio-economic issues and shifting policy direction. Organizations and their teams need to be agile, resilient and future-proof.Enter Design Thinking!Design Thinking is a human-centered approach that provides the structure and the tools to turn challenges into opportunities. It helps to increase innovation, build ... Read more

$9.99 CAD or Free with Kobo Plus

Government departments are constantly challenged with changing environments, complex socio-economic issues and shifting policy direction. Organizations and their teams need to be agile, resilient and future-proof.Enter Design Thinking!Design Thinking is a human-centered approach that provides the structure and the tools to turn challenges into opportunities. It helps to increase innovation, build
... Read more
The Day the World Stops Shopping

by J.B. Mackinnon ...

**A FINALIST FOR THE 2021 GOVERNOR GENERAL'S AWARD FOR NONFICTIONIn a brilliant work of imaginative non-fiction, prize-winning author J.B. MacKinnon asks what would happen--to our economy, our ecology, our products, our selves--if we stopped consuming so much? Is that alternative world one we might actually want to live in?**"We can't stop shopping. And yet we must. This is the consumer dilemma. ... Read more

$11.99 CAD

**A FINALIST FOR THE 2021 GOVERNOR GENERAL'S AWARD FOR NONFICTIONIn a brilliant work of imaginative non-fiction, prize-winning author J.B. MacKinnon asks what would happen--to our economy, our ecology, our products, our selves--if we stopped consuming so much? Is that alternative world one we might actually want to live in?**"We can't stop shopping. And yet we must. This is the consumer dilemma.
... Read more
The Thank You Economy

by Gary Vaynerchuk ...

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

$16.99 CAD

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer,
... Read more
Emotional Design

Why We Love (or Hate) Everyday Things

by Don Norman ...

Why attractive things work better—and other crucial insights into human-centered design.**“You'll never see housewares the same way again.”—**WiredEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his ... Read more

$15.99 CAD

Why attractive things work better—and other crucial insights into human-centered design.**“You'll never see housewares the same way again.”—**WiredEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his
... Read more
FutureShop

How to Trade Up to a Luxury Lifestyle Today

by Daniel Nissanoff ...

FutureShop is a book about change. In particular, it's about how our consumer culture is rapidly evolving to allow us to live better, richer lives for less. The catalyst to this change is eBay and similar sites that are quickly growing into mainstream shopping venues and creating unprecedented levels of liquidity for our everyday goods. The wave of the future will be temporary ownership—consumers ... Read more

Was $7.99 CAD Now $5.99 CAD

FutureShop is a book about change. In particular, it's about how our consumer culture is rapidly evolving to allow us to live better, richer lives for less. The catalyst to this change is eBay and similar sites that are quickly growing into mainstream shopping venues and creating unprecedented levels of liquidity for our everyday goods. The wave of the future will be temporary ownership—consumers
... Read more
Alchemy

The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

by Rory Sutherland ...

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... Read more

$11.99 CAD

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and
... Read more
The Unintended Consequences of Technology

Solutions, Breakthroughs, and the Restart We Need

by Chris Ategeka ...

Discover the technologies and trends that threaten humanity and our planet--- and how we can rein them back in, togetherIn The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur Chris Ategeka delivers an insightful and eye-opening exploration of the challenges and the opportunities at the intersection of technology, society and ... Read more

$22.99 CAD

Discover the technologies and trends that threaten humanity and our planet--- and how we can rein them back in, togetherIn The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur Chris Ategeka delivers an insightful and eye-opening exploration of the challenges and the opportunities at the intersection of technology, society and
... Read more
Stuck Monkey

The Deadly Planetary Cost of the Things We Love

by James Hamilton-Paterson ...

People hunting monkeys in the jungle once devised a simple yet effective trap: When the creature found a banana in a large jar with a narrow neck, it would plunge its paw in to retrieve it. But it couldn't let go. And unless the monkey released the banana, it was stuck.We are, of course, the stuck monkey, paralysed by our modern lifestyles and consumer habits: our constant stream of online ... Read more

$20.79 CAD

People hunting monkeys in the jungle once devised a simple yet effective trap: When the creature found a banana in a large jar with a narrow neck, it would plunge its paw in to retrieve it. But it couldn't let go. And unless the monkey released the banana, it was stuck.We are, of course, the stuck monkey, paralysed by our modern lifestyles and consumer habits: our constant stream of online
... Read more
Effective SEO and Content Marketing

The Ultimate Guide for Maximizing Free Web Traffic

by Nicholas Papagiannis ...

Get beyond the basics and see how modern-day users are reimaging the SEO processSEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive ... Read more

$35.99 CAD

Get beyond the basics and see how modern-day users are reimaging the SEO processSEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive
... Read more
This Is Marketing

You Can't Be Seen Until You Learn to See

by Seth Godin ...

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Read more

$12.99 CAD

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business
... Read more
UX Skills for Business Strategy

Articulating Impact for Product, User, and Business Outcomes

by Torrey Podmajersky, Maya Elise Joseph-Goteiner, Kim Mats Mats ...

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book presents your solution, offering a clear, actionable framework for linking UX decisions directly to your company's bottom line.Authors Torrey Podmajersky, Maya Elise Joseph-Goteiner, and Kim Mats ... Read more

$47.19 CAD

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book presents your solution, offering a clear, actionable framework for linking UX decisions directly to your company's bottom line.Authors Torrey Podmajersky, Maya Elise Joseph-Goteiner, and Kim Mats
... Read more
The Myth of American Inequality

How Government Biases Policy Debate (With a New Preface)

by Phil Gramm, Robert Ekelund, John Early ...

A Wall Street Journal Best Book of 2022: Politics • Winner of the 2024 Hayek Book Prize, Manhattan InstituteHailed by the Wall Street Journal as one of the best books of 2022, The Myth of American Inequality demonstrates that the federal government egregiously overstates the degree of inequality and poverty in the world’s wealthiest nation. In doing so, the authors--a former United States senator, ... Read more

$21.29 CAD

A Wall Street Journal Best Book of 2022: Politics • Winner of the 2024 Hayek Book Prize, Manhattan InstituteHailed by the Wall Street Journal as one of the best books of 2022, The Myth of American Inequality demonstrates that the federal government egregiously overstates the degree of inequality and poverty in the world’s wealthiest nation. In doing so, the authors--a former United States senator,
... Read more

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