Vente au détail dans Marketing et ventes et Commerce et finance eBooks

Eaton's

The Trans-Canada Store

par Bruce Allen Kopytek ...

Collections series Landmarks
Explore the broad, fascinating history of the Eaton's department store empire. Exhaustively researched and thoughtfully written by a prominent department store historian. Canada's largest and most well-known department store, Eaton's was an icon of Canadian culture. From its founding in 1869 to its famed catalogue and network of large stores spreading coast to coast, Eaton's offered something for ... En savoir plus

$17.96 CAD ou Gratuit avec Kobo Plus

Explore the broad, fascinating history of the Eaton's department store empire. Exhaustively researched and thoughtfully written by a prominent department store historian. Canada's largest and most well-known department store, Eaton's was an icon of Canadian culture. From its founding in 1869 to its famed catalogue and network of large stores spreading coast to coast, Eaton's offered something for
... En savoir plus
The Shop Girls of Harpers

The start of the bestselling heartwarming historical saga series from Rosie Clarke

par Rosie Clarke ...

Collections Livre 1 - Welcome To Harpers Emporium
The beginning of a brand new series from #1 bestselling author Rosie ClarkeWelcome to Harpers of Oxford Street.London 1911When Sally, Beth, Margaret and Rachel meet at a job interview for the wonderful new store in Oxford Street, they have no idea they will become lifelong friends.When all four girls are lucky enough to be selected as sales staff their exciting new adventure begins.Join them as ... En savoir plus

$6.99 CAD ou Gratuit avec Kobo Plus

The beginning of a brand new series from #1 bestselling author Rosie ClarkeWelcome to Harpers of Oxford Street.London 1911When Sally, Beth, Margaret and Rachel meet at a job interview for the wonderful new store in Oxford Street, they have no idea they will become lifelong friends.When all four girls are lucky enough to be selected as sales staff their exciting new adventure begins.Join them as
... En savoir plus
The Art of Retail Buying

An Insider's Guide to the Best Practices from the Industry

par Marie-Louise Jacobsen ...

Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good interpersonal and team working skills. Buyers and merchandisers have to ensure that the right merchandise is being sent to the right stores, at the right time, in the right quantities. This takes a blend of forward planning and rapid response to ... En savoir plus

$62.99 CAD

Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good interpersonal and team working skills. Buyers and merchandisers have to ensure that the right merchandise is being sent to the right stores, at the right time, in the right quantities. This takes a blend of forward planning and rapid response to
... En savoir plus
The Design of Everyday Things

par Don Norman ...

**The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores ... En savoir plus

$20.99 CAD

**The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores
... En savoir plus
Sam Walton

Made In America

par Sam Walton, John Huey ...

In this “sure-fire all-American success story” (The New York Times Book Review), the founder of Wal-Mart describes the inspiration, heart, and optimism that propelled him to build the largest retailer in the world.“[A] wise and inspiring autobiography—Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes.”—San Francisco ChronicleMeet a genuine American folk ... En savoir plus

$8.99 CAD

In this “sure-fire all-American success story” (The New York Times Book Review), the founder of Wal-Mart describes the inspiration, heart, and optimism that propelled him to build the largest retailer in the world.“[A] wise and inspiring autobiography—Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes.”—San Francisco ChronicleMeet a genuine American folk
... En savoir plus
The Secret Life of Groceries

The Dark Miracle of the American Supermarket

par Benjamin Lorr ...

In the tradition of Fast Food Nation and The Omnivore's Dilemma, an extraordinary investigation into the human lives at the heart of the American grocery storeWhat does it take to run the American supermarket? How do products get to shelves? Who sets the price? And who suffers the consequences of increased convenience end efficiency? In this alarming exposé*,* author Benjamin Lorr pulls back the ... En savoir plus

$13.99 CAD

In the tradition of Fast Food Nation and The Omnivore's Dilemma, an extraordinary investigation into the human lives at the heart of the American grocery storeWhat does it take to run the American supermarket? How do products get to shelves? Who sets the price? And who suffers the consequences of increased convenience end efficiency? In this alarming exposé*,* author Benjamin Lorr pulls back the
... En savoir plus
Couche-Tard ou l'audace de réussir

par Guy Gendron ...

Collections series NON CLASSE
Le parcours sinueux et exceptionnel d'un homme indissociable de l'empire qu'il a bâtiMélange de tabagie, de kiosque à journaux, de marché d'alimentation, de débit de bière et de magasin général, le dépanneur a connu plusieurs transformations au cours des 35 dernières années, depuis qu'un homme a décidé d'en faire l'affaire de sa vie. Cet homme, c'est Alain Bouchard. Curieusement, peu de gens ... En savoir plus

$22.99 CAD

Le parcours sinueux et exceptionnel d'un homme indissociable de l'empire qu'il a bâtiMélange de tabagie, de kiosque à journaux, de marché d'alimentation, de débit de bière et de magasin général, le dépanneur a connu plusieurs transformations au cours des 35 dernières années, depuis qu'un homme a décidé d'en faire l'affaire de sa vie. Cet homme, c'est Alain Bouchard. Curieusement, peu de gens
... En savoir plus
Weird Things Customers Say in Bookstores

par Jennifer Campbell ...

Booksellers share the quirky questions and odd requests from customers that leave them speechless . . ."I've forgotten my glasses, can you read me the first chapter?""Did Beatrix Potter ever write a book about dinosaurs?""Excuse me . . . is this book edible?"Filled with funny, quirky illustrations by the BAFTA Award-winning Brothers McLeod and featuring contributions from booksellers across the ... En savoir plus

$17.59 CAD ou Gratuit avec Kobo Plus

Booksellers share the quirky questions and odd requests from customers that leave them speechless . . ."I've forgotten my glasses, can you read me the first chapter?""Did Beatrix Potter ever write a book about dinosaurs?""Excuse me . . . is this book edible?"Filled with funny, quirky illustrations by the BAFTA Award-winning Brothers McLeod and featuring contributions from booksellers across the
... En savoir plus
The Revenge of Analog

Real Things and Why They Matter

par David Sax ...

A heartfelt defense of the analog world, from film photography to brick-and-mortar stores**“Insightful and entertaining. . . . A powerful counternarrative to the techno-utopian belief that we would live in an ever-improving, all-digital world.” —**The New York TimesAn International BestsellerNamed a Best Book of the Year by The New York Times • <em... ... En savoir plus

$15.99 CAD

A heartfelt defense of the analog world, from film photography to brick-and-mortar stores**“Insightful and entertaining. . . . A powerful counternarrative to the techno-utopian belief that we would live in an ever-improving, all-digital world.” —**The New York TimesAn International BestsellerNamed a Best Book of the Year by The New York Times • <em...
... En savoir plus
Priceless

The Myth of Fair Value (and How to Take Advantage of It)

par William Poundstone ...

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are ... En savoir plus

$12.99 CAD

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are
... En savoir plus
Arriving Today

From Factory to Front Door -- Why Everything Has Changed About How and What We Buy

par Christopher Mims ...

Shortlisted for the 2021 Porchlight Business Book Awards, Current Events & Public AffairsThe Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted—“Arriving Today”—in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management.We are at a tipping point in retail ... En savoir plus

$18.99 CAD

Shortlisted for the 2021 Porchlight Business Book Awards, Current Events & Public AffairsThe Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted—“Arriving Today”—in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management.We are at a tipping point in retail
... En savoir plus
Daring to succed

Couche-tard & Circle K convenience store empire

par Guy Gendron ...

Collections series NON CLASSE
The exceptional, winding path of a man who is inseparable from the empire he builtCombining a tobacconist, newstand, food mart, beer shop and general store, the convenience store has undergone many transformations over the last 35 years, ever since a man decided to turn it into his life's business. That man is Alain Bouchard. Strangely, few people know his name, even in Quebec, where he lives. He ... En savoir plus

$22.99 CAD

The exceptional, winding path of a man who is inseparable from the empire he builtCombining a tobacconist, newstand, food mart, beer shop and general store, the convenience store has undergone many transformations over the last 35 years, ever since a man decided to turn it into his life's business. That man is Alain Bouchard. Strangely, few people know his name, even in Quebec, where he lives. He
... En savoir plus
Understanding E-Commerce Marketing: Strategy, Form, Function, Psychology and Future

par Paul Finlayson, Jonah Cuna ...

This textbook is an up-to-date examination of the rise of e-commerce. It focuses on B2C and examines best practices and strategies for developing mobile and e-commerce sites. The text also examines the psychology and underpinnings of e-commerce success and looks at this business channel's most likely future directions. ... En savoir plus

$57.00 CAD ou Gratuit avec Kobo Plus

This textbook is an up-to-date examination of the rise of e-commerce. It focuses on B2C and examines best practices and strategies for developing mobile and e-commerce sites. The text also examines the psychology and underpinnings of e-commerce success and looks at this business channel's most likely future directions.
... En savoir plus
Malled

My Unintentional Career in Retail

par Caitlin Kelly ...

One woman's midcareer misadventures in the absurd world of American retail.After losing her job as a journalist and the security of a good salary, Caitlin Kelly was hard up for cash. When she saw that The North Face-an upscale outdoor clothing company-was hiring at her local mall, she went for an interview almost on a whim.Suddenly she found herself, middle-aged and mid-career, thrown headfirst ... En savoir plus

$13.99 CAD

One woman's midcareer misadventures in the absurd world of American retail.After losing her job as a journalist and the security of a good salary, Caitlin Kelly was hard up for cash. When she saw that The North Face-an upscale outdoor clothing company-was hiring at her local mall, she went for an interview almost on a whim.Suddenly she found herself, middle-aged and mid-career, thrown headfirst
... En savoir plus
Reengineering Retail

The Future of Selling in a Post-Digital World

par Doug Stephens ...

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... En savoir plus

$18.99 CAD

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the
... En savoir plus
The Kingdom of Prep

The Inside Story of the Rise and (Near) Fall of J.Crew

par Maggie Bullock ...

**One of Vogue's most anticipated books of 2023.A quintessentially American fashion narrative about the rise and fall of the first lifestyle brand, J.Crew, and what the company’s fate means for the shifting landscape of the retail industry.Once upon a time, a no-frills J.Crew rollneck sweater held an almost mystical power—or at least it felt that way. The story of J.Crew is the story of the ... En savoir plus

$11.99 CAD

**One of Vogue's most anticipated books of 2023.A quintessentially American fashion narrative about the rise and fall of the first lifestyle brand, J.Crew, and what the company’s fate means for the shifting landscape of the retail industry.Once upon a time, a no-frills J.Crew rollneck sweater held an almost mystical power—or at least it felt that way. The story of J.Crew is the story of the
... En savoir plus
Dirtbag Billionaire

How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away

par David Gelles ...

**Named one of Financial Times’s Best Books of 2025New York Times reporter and bestselling author David Gelles reveals how Patagonia became a global leader in doing well by doing good and how other companies are adopting its principles.**This is the inside story of one of the most extraordinary brands in the corporate world, the rare company that is driven by environmental activism instead of ... En savoir plus

$20.99 CAD

**Named one of Financial Times’s Best Books of 2025New York Times reporter and bestselling author David Gelles reveals how Patagonia became a global leader in doing well by doing good and how other companies are adopting its principles.**This is the inside story of one of the most extraordinary brands in the corporate world, the rare company that is driven by environmental activism instead of
... En savoir plus
The Heart of Business

Leadership Principles for the Next Era of Capitalism

par Hubert Joly ...

A Wall Street Journal BestsellerNamed a Financial Times top titleHow to unleash "human magic" and achieve improbable results.Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business.Back in 2012, "Everyone thought we were going to di... ... En savoir plus

$33.59 CAD ou Gratuit avec Kobo Plus

A Wall Street Journal BestsellerNamed a Financial Times top titleHow to unleash "human magic" and achieve improbable results.Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business.Back in 2012, "Everyone thought we were going to di...
... En savoir plus
Firebrand

A Tobacco Lawyer's Journey

par Joshua Knelman ...

**"You’ll inhale this tell-all book about the tobacco industry and never look at a No Smoking sign the same way again!"—Margaret Atwood, via TwitterMad Men meets Bad Blood in this addictive, behind-the-scenes globe-trotting narrative of moral ambiguity, law, public policy, and big tobacco.**“Given everything the lawyer knew up to that point about smoking, as far as he could tell, cigarettes ... En savoir plus

$14.99 CAD

**"You’ll inhale this tell-all book about the tobacco industry and never look at a No Smoking sign the same way again!"—Margaret Atwood, via TwitterMad Men meets Bad Blood in this addictive, behind-the-scenes globe-trotting narrative of moral ambiguity, law, public policy, and big tobacco.**“Given everything the lawyer knew up to that point about smoking, as far as he could tell, cigarettes
... En savoir plus
The Great Beanie Baby Bubble

Mass Delusion and the Dark Side of Cute

par Zac Bissonnette ...

“Fascinating, strange, sad, funny, and entirely engrossing, The Great Beanie Baby Bubble is a smart, engaging book that’s as much about the odd saga of these plush toys as it is about the nature of obsession and desire.”—SUSAN ORLEAN, author of Rin Tin TinNew York Times bestselling author Zac Bissonnette explores what happened when a $5 stuffed animal took over America and turned a college dropout ... En savoir plus

$13.99 CAD

“Fascinating, strange, sad, funny, and entirely engrossing, The Great Beanie Baby Bubble is a smart, engaging book that’s as much about the odd saga of these plush toys as it is about the nature of obsession and desire.”—SUSAN ORLEAN, author of Rin Tin TinNew York Times bestselling author Zac Bissonnette explores what happened when a $5 stuffed animal took over America and turned a college dropout
... En savoir plus
The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

par Joseph Michelli ...

WAKE UP AND SMELL THE SUCCESS!You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.The Starbucks Experience contains a robust blend of home ... En savoir plus

$32.29 CAD

WAKE UP AND SMELL THE SUCCESS!You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.The Starbucks Experience contains a robust blend of home
... En savoir plus
How can you earn $5,000 to $10,000 a month with the power of a sales tunnel? (Dropshipping, affiliate,infopreneur)

Create sales tunnels that make a lot of money

par florian riedinger ...

A sales tunnel is a marketing system that guides a potential customer through a systematic sales process with a number of steps with the ultimate goal of converting that prospect into a customer.In this ebook I will explain how to create a sales tunnel that pays and especially the software I use (which is the best currently). ... En savoir plus

Gratuit

A sales tunnel is a marketing system that guides a potential customer through a systematic sales process with a number of steps with the ultimate goal of converting that prospect into a customer.In this ebook I will explain how to create a sales tunnel that pays and especially the software I use (which is the best currently).
... En savoir plus
Call of the Mall

The Author of Why We Buy on the Geography of Shopping

par Paco Underhill ...

The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about.Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American ... En savoir plus

$18.99 CAD

The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about.Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American
... En savoir plus
Remainders of the Day

A Bookshop Diary

par Shaun Bythell ...

New from the author of Confessions of a Bookseller and Seven Kinds of People You Find in Bookshops, another hilariously grumpy year behind the counter at The Bookshop. Though diaries of daily life, Shaun Bythell has created an endearing and cozy world for booklovers, a warm and welcome memoir of a life in books.The Bookshop in Wigtown, Scotland is a book lover’s paradise, with thousands of books ... En savoir plus

$19.19 CAD

New from the author of Confessions of a Bookseller and Seven Kinds of People You Find in Bookshops, another hilariously grumpy year behind the counter at The Bookshop. Though diaries of daily life, Shaun Bythell has created an endearing and cozy world for booklovers, a warm and welcome memoir of a life in books.The Bookshop in Wigtown, Scotland is a book lover’s paradise, with thousands of books
... En savoir plus

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