Ventes et art de vendre dans Marketing et ventes et Commerce et finance eBooks

Covert Persuasion

Psychological Tactics and Tricks to Win the Game

par Kevin Hogan, James Speakman ...

Discover effective techniques to convince people of virtually anything with the help of psychology, linguistics, sales tactics & communication."This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation." —Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your LifeWhen we make decisions we like to ... En savoir plus

$14.39 CAD ou Gratuit avec Kobo Plus

Discover effective techniques to convince people of virtually anything with the help of psychology, linguistics, sales tactics & communication."This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation." —Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your LifeWhen we make decisions we like to
... En savoir plus
Brands And The Brain

How To Use Neuroscience To Create Impactful Brands

par Arvind Sahay ...

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern ... En savoir plus

$4.99 CAD

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern
... En savoir plus
New Sales. Simplified.

The Essential Handbook for Prospecting and New Business Development

par Mike Weinberg ...

The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most ... En savoir plus

$8.99 CAD

The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most
... En savoir plus
Fanatical Prospecting

The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

par Jeb Blount ...

Ditch the failed sales tactics, fill your pipeline, and crush your numberWith over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.The brutal fact is the number one reason for failure in sales ... En savoir plus

$23.99 CAD

Ditch the failed sales tactics, fill your pipeline, and crush your numberWith over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.The brutal fact is the number one reason for failure in sales
... En savoir plus
Ce que vous n'apprendrez jamais à Harvard

par Mark H. McCormack ...

La meilleure leçon à retenir d’une école de commerce, c’est de comprendre ce qu’elle ne pourra pas vous apporter : l’expérience, indispensable pour réussir en entreprise et dans les affaires.Le bestseller international de Mark McCormack comble cet écart entre vos connaissances acquises et la pratique du monde des affaires au quotidien, de la gestion d’une entreprise au management.Dans un style ... En savoir plus

Prix courant $18.99 CAD Maintenant $9.99 CAD

La meilleure leçon à retenir d’une école de commerce, c’est de comprendre ce qu’elle ne pourra pas vous apporter : l’expérience, indispensable pour réussir en entreprise et dans les affaires.Le bestseller international de Mark McCormack comble cet écart entre vos connaissances acquises et la pratique du monde des affaires au quotidien, de la gestion d’une entreprise au management.Dans un style
... En savoir plus
Drive

The Surprising Truth About What Motivates Us

par Daniel H. Pink ...

The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others.In this provocative and persuasive new book, Pink asserts that the secret to high ... En savoir plus

Prix courant $12.99 CAD Maintenant $8.99 CAD

The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others.In this provocative and persuasive new book, Pink asserts that the secret to high
... En savoir plus
How to Win Friends and Influence People

par Dale Carnegie ...

How to Win Friends and Influence People is a self-help book written by Dale Carnegie, published in 1936. Over 30 million copies have been sold world-wide, making it one of the best-selling books of all time. In 2011, it was number 19 on Time Magazine's list of the 100 most influential books.As relevant as ever before, Dale Carnegie's principles endure, and will help you achieve your maximum ... En savoir plus

$1.39 CAD

How to Win Friends and Influence People is a self-help book written by Dale Carnegie, published in 1936. Over 30 million copies have been sold world-wide, making it one of the best-selling books of all time. In 2011, it was number 19 on Time Magazine's list of the 100 most influential books.As relevant as ever before, Dale Carnegie's principles endure, and will help you achieve your maximum
... En savoir plus
The Transparent Sales Leader

How The Power of Sincerity, Science & Structure Can Transform Your Sales Team's Results

par Todd Caponi ...

The Transparent Sales Leader challenges long-held sales leadership standards, providing a modern, cards-face-up, science-backed, easy-to implement framework for today’s sales leaders.Todd Caponi, author of The Transparency Sale, brings the science of transparency and intrinsic inspiration to the pages of this book, in a simple-to-understand and-implement structure to help you get the job, plan, ... En savoir plus

$11.99 CAD

The Transparent Sales Leader challenges long-held sales leadership standards, providing a modern, cards-face-up, science-backed, easy-to implement framework for today’s sales leaders.Todd Caponi, author of The Transparency Sale, brings the science of transparency and intrinsic inspiration to the pages of this book, in a simple-to-understand and-implement structure to help you get the job, plan,
... En savoir plus
Selling Benefits

Lessons Learned, Voyages Travelled, Stories Shared

par Dave Patriarche ...

Lessons Learned - Voyages Travelled - Stories SharedThis is not just a book about selling employee benefits, another sales manual or a book about sailing trips and travelling the world. SELLING BENEFITS is all that and more, in an easy and entertaining read. You will enjoy and make use of the lessons shared to improve both yourself and your practice. Your business relationships will thrive and be ... En savoir plus

$7.99 CAD

Lessons Learned - Voyages Travelled - Stories SharedThis is not just a book about selling employee benefits, another sales manual or a book about sailing trips and travelling the world. SELLING BENEFITS is all that and more, in an easy and entertaining read. You will enjoy and make use of the lessons shared to improve both yourself and your practice. Your business relationships will thrive and be
... En savoir plus
Revenu de base : comment le financer ? (Tome 2)

par Collectif ...

Ce second volume présente les multiples propositions concre`tes de mise en oeuvre du revenu de base, les différentes pistes de financement et répond à l’objection : le revenu de base coûte-t-il trop cher ?Après avoir présenté les multiples justifications du revenu de base dans le livre préce´dent, Revenu de base : un outil pour construire le XXIe sie`cle,? ce manuel donne la possibilite´ au ... En savoir plus

$13.99 CAD

Ce second volume présente les multiples propositions concre`tes de mise en oeuvre du revenu de base, les différentes pistes de financement et répond à l’objection : le revenu de base coûte-t-il trop cher ?Après avoir présenté les multiples justifications du revenu de base dans le livre préce´dent, Revenu de base : un outil pour construire le XXIe sie`cle,? ce manuel donne la possibilite´ au
... En savoir plus
La gestion des entreprises sociales

Economie et objectifs sociaux dans les entreprises belges

par Sybille Mertens ...

Comment mener un projet entrepreneurial en le mettant au service de l'Homme ?Si elles partagent avec les entreprises « classiques » l'affirmation d'un projet de nature économique et la nécessité de dégager des excédents pour en assurer la pérennité, les entreprises sociales se distinguent cependant très clairement par leur finalité : la recherche des bénéfices n'y est pas une fin en soi, elle ... En savoir plus

$59.99 CAD

Comment mener un projet entrepreneurial en le mettant au service de l'Homme ?Si elles partagent avec les entreprises « classiques » l'affirmation d'un projet de nature économique et la nécessité de dégager des excédents pour en assurer la pérennité, les entreprises sociales se distinguent cependant très clairement par leur finalité : la recherche des bénéfices n'y est pas une fin en soi, elle
... En savoir plus
80/20 Sales and Marketing

The Definitive Guide to Working Less and Making More

par Perry Marshall ...

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market and applying 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; ... En savoir plus

$20.99 CAD

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market and applying 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters;
... En savoir plus
No Thanks, I'm Just Looking

Sales Techniques for Turning Shoppers into Buyers

par Harry J. Friedman ...

Secrets of the trade from the master of retail selling and sales trainingNo Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving countless hours of trial-and-error experience, readers will be able to focus on the things that really work. Considered to be retail guru Harry J. Friedman's ... En savoir plus

$19.99 CAD

Secrets of the trade from the master of retail selling and sales trainingNo Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving countless hours of trial-and-error experience, readers will be able to focus on the things that really work. Considered to be retail guru Harry J. Friedman's
... En savoir plus
The Thank You Economy

par Gary Vaynerchuk ...

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... En savoir plus

$16.99 CAD

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer,
... En savoir plus
Sell It Like Serhant

How to Sell More, Earn More, and Become the Ultimate Sales Machine

par Ryan Serhant ...

This national bestseller is a lively and practical guide on how to sell anything and achieve long-term success in business.Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Sell ... En savoir plus

$15.99 CAD

This national bestseller is a lively and practical guide on how to sell anything and achieve long-term success in business.Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Sell
... En savoir plus
A Road Well Traveled: Profiles Of America's Great Automobile Pioneers

par Daniel Alef ...

The great American automotive pioneers were entrepreneurial inventors and visionaries who changed the American landscape and brought us a new national culture. These pioneers lifted the veil of isolation that enveloped most pre-twentieth century Americans and made it possible for the average person to travel whenever and wherever he or she pleased. Automobiles changed the concept of transportation ... En savoir plus

$16.99 CAD

The great American automotive pioneers were entrepreneurial inventors and visionaries who changed the American landscape and brought us a new national culture. These pioneers lifted the veil of isolation that enveloped most pre-twentieth century Americans and made it possible for the average person to travel whenever and wherever he or she pleased. Automobiles changed the concept of transportation
... En savoir plus
L'écologie libertaire d'André Gorz : Démocratiser le travail, libérer le temps

par Céline Marty ...

« Lip, Larzac, même combat ! » Au cœur des années 1970, luttes écologistes et émancipation du travail aliénant se rejoignent. Au centre de cette convergence, un mot d’ordre : l’autogestion. Conceptualisée dans l’effervescence contestataire des années 1960 et 1970 par André Gorz, héritier de Sartre et de Marx, l’autogestion est une réponse à l’aliénation du sujet dans toutes ses conditions ... En savoir plus

$26.99 CAD

« Lip, Larzac, même combat ! » Au cœur des années 1970, luttes écologistes et émancipation du travail aliénant se rejoignent. Au centre de cette convergence, un mot d’ordre : l’autogestion. Conceptualisée dans l’effervescence contestataire des années 1960 et 1970 par André Gorz, héritier de Sartre et de Marx, l’autogestion est une réponse à l’aliénation du sujet dans toutes ses conditions
... En savoir plus
Think on Your Feet: Tips and Tricks to Improve Your Impromptu Communication Skills on the Job

Tips and Tricks to Improve Your Impromptu Communication Skills on the Job

par Jen Oleniczak Brown ...

“[Think on Your Feet] is a helpful maven’s guide ideal for anyone who views a podium with fear and trembling.”—Publishers WeeklyGet out of your own way!Our professional lives are full of situations outside of our control. A job interviewer asks a question out of left field. A coworker puts you on the spot in front of the boss. Your PowerPoint presentation crashes at a critical moment.Most people ... En savoir plus

$34.99 CAD

“[Think on Your Feet] is a helpful maven’s guide ideal for anyone who views a podium with fear and trembling.”—Publishers WeeklyGet out of your own way!Our professional lives are full of situations outside of our control. A job interviewer asks a question out of left field. A coworker puts you on the spot in front of the boss. Your PowerPoint presentation crashes at a critical moment.Most people
... En savoir plus
The AI Edge

Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition

par Jeb Blount, Anthony Iannarino ...

Collections series Jeb Blount
Upgrade your sales process by plugging into the new power of artificial intelligenceIn today's cutthroat sales world, where sales professionals are constantly juggling multiple responsibilities and navigating a sea of relentless competitors, everyone is looking for an edge. What if that EDGE is found in a tool powerful enough to give you more time in your sales day, accelerate your productivity, ... En savoir plus

$27.99 CAD

Upgrade your sales process by plugging into the new power of artificial intelligenceIn today's cutthroat sales world, where sales professionals are constantly juggling multiple responsibilities and navigating a sea of relentless competitors, everyone is looking for an edge. What if that EDGE is found in a tool powerful enough to give you more time in your sales day, accelerate your productivity,
... En savoir plus
The Lost Art of Closing

Winning the Ten Commitments That Drive Sales

par Anthony Iannarino ...

“Always be closing!” —Glengarry Glen Ross, 1992“Never Be Closing!” —a sales book title, 2014“?????” —salespeople everywhere, 2017For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close.But these tactics often alienated ... En savoir plus

$15.99 CAD

“Always be closing!” —Glengarry Glen Ross, 1992“Never Be Closing!” —a sales book title, 2014“?????” —salespeople everywhere, 2017For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close.But these tactics often alienated
... En savoir plus
Communiquer avec authenticité et rester vrai

par Sylviane Cannio ...

Coachez votre communication !Comment être plus sûr de soi et se défaire de ses masques ? Comment se libérer des jeux de pouvoir et des mesquineries ? Comment mieux se connaître et être plus authentique au quotidien ?Pour faciliter les relations interpersonnelles en entreprise, Sylviane Cannio propose un panel d'outils fréquemment utilisés en coaching. PNL, analyse transactionnelle, systémique, ... En savoir plus

$23.99 CAD

Coachez votre communication !Comment être plus sûr de soi et se défaire de ses masques ? Comment se libérer des jeux de pouvoir et des mesquineries ? Comment mieux se connaître et être plus authentique au quotidien ?Pour faciliter les relations interpersonnelles en entreprise, Sylviane Cannio propose un panel d'outils fréquemment utilisés en coaching. PNL, analyse transactionnelle, systémique,
... En savoir plus
Ninja Selling

Subtle Skills. Big Results.

par Larry Kendall ...

**2018 Axiom Business Book Award Winner, Gold MedalStop Selling! Start Solving!**In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach ... En savoir plus

$10.99 CAD ou Gratuit avec Kobo Plus

**2018 Axiom Business Book Award Winner, Gold MedalStop Selling! Start Solving!**In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach
... En savoir plus
Lies and Liars

How and Why Sociopaths Lie and How You Can Detect and Deal with Them

par Gini Graham Scott ...

Approximately 12 million Americans, or one in twenty-five, are sociopaths. But what does this statistic mean? What exactly is a sociopath? What do they do to be labeled as such? And how many people are affected by them? While everyday lying has become acceptable and even socially necessary, it is often difficult to discover when someone is manipulating you through lies or other actions. Since a ... En savoir plus

$18.99 CAD

Approximately 12 million Americans, or one in twenty-five, are sociopaths. But what does this statistic mean? What exactly is a sociopath? What do they do to be labeled as such? And how many people are affected by them? While everyday lying has become acceptable and even socially necessary, it is often difficult to discover when someone is manipulating you through lies or other actions. Since a
... En savoir plus
A History of Brands

Origins of Consumer Markets

par Richard Shear, Mark Kingsley ...

Collections series SVA Masters in Branding
Discover the fascinating evolution of branding with Richard Shear’s A History of Brands.In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a ... En savoir plus

$26.99 CAD

Discover the fascinating evolution of branding with Richard Shear’s A History of Brands.In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a
... En savoir plus

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