UnBranding breaks through the noise of disruption.We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible.With all the excitement of our time, comes confusio...

UnMarket to build trust and make lifelong customers!In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: StopMarketing, Start Engagingand began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first editi...

A rallying cry for everyone tired of keyboard commandos and people who use speakerphones in open plan offices, The Jackass Whisperer is your guide to dealing with the worst people on earth. Jackasses are those who make our lives needlessly harder. They drive too slowly in the fast lane and too quickly in the slow lane, reply all, heat up fish in the microwave at work and share way too much information about their cleanse on Facebook. They live in our homes, work in our offices and shop at ...

Easy to digest tips and tools on how not to run a businessExperts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to dige...

For generations, marketing has been hypocritical. Weve been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet were all aware that no one likes to be marketed to. People dont read newspapers for the ads (if they still read them at all); they dont sit by the phone waiting for a cold call; and no one rushes to their mailbox looking for junk mail. Yet for generations we keep teaching the same old stuff; cold calling, direct mail, advertising. Weve co...

You don't know what it's like to work for you.Wanna know how to datamine your way to winning your employees' hearts and minds? Or how to use personality profiles to leverage business value from your workers? Then buy another book!In UnLeadership: Make Building Relationships Your Business, you'll learn how to use old-fashioned, authentic, and raw humanity to lead your people and build connections. Authors Scott and Alison Stratten deliver their sign...

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.Unselling is about the big picture: creating repeat customers, not one-time buye...

A set of four e-books on engaging social media, marketing strategies and moreThis is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. Built-in Social explores how to transform trust...

UnAwesome is UnAcceptable.The Book of Business Awesome is designed as two short books put together. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling listeners to apply the concepts immedi...

UnSelling will look at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation. How can we change the way we sell, and shape the way we are sold to, for the better? Key concepts will include: Taking the pulse of your customers, company, and industry We trust strangers more than brands Dont mark...

Lead a life of adventure, meaning and purpose—and earn a good living.“Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York Times bestseller The Happiness ProjectStill in his early thirties, Chris Guillebeau completed a tour of every country on earth and yet he’s never...

How can we be our strongest selves in life's most challenging situations? We often approach these situations - job interviews, difficult conversations, speaking up for ourselves - with anxiety and leave them with regret. Moments that require us to be genuine and powerful instead cause us to feel phoney and powerless, preventing us from being our best selves.Harvard professor Amy Cuddy shows us we need to stop worrying about the impression we're making on others, and instead change ...