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Recommended For You

Audiobook

Distúrbios de rejeição ao dinheiro

by Vitor Abdala, Vitor Abdala ...

Narrated by Márcio Lino ...

Abridged

44 min

Quando o dinheiro é uma força que estimula o medo e a ansiedade, ele se torna o vilão. Esse fato leva a um ciclo de escape: ao invés de lidar com nossos problemas com o dinheiro, fugimos deles. O que resta é negação e rejeição financeiras, aversão excessiva ao risco e contenção exagerada de gastos. ... Read more

1,99 €

Quando o dinheiro é uma força que estimula o medo e a ansiedade, ele se torna o vilão. Esse fato leva a um ciclo de escape: ao invés de lidar com nossos problemas com o dinheiro, fugimos deles. O que resta é negação e rejeição financeiras, aversão excessiva ao risco e contenção exagerada de gastos.
... Read more
Audiobook

Customer Care Chronicles: Navigating Difficult Interactions with Ease

Mastering the Art of Customer Service

by David Thompson ...

Narrated by David Thompson ...

Unabridged

3 hours 16 min

It is a thorough manual that gives customer care representatives the skills and tactics they need to succeed under challenging circumstances. This book, which is written with clarity and insight, examines the different kinds of demanding clients that are faced in the service sector and offers helpful guidance on how to handle these encounters.The book explores the psychology of consumer behaviour ... Read more

14,26 € or Free with Kobo Plus

It is a thorough manual that gives customer care representatives the skills and tactics they need to succeed under challenging circumstances. This book, which is written with clarity and insight, examines the different kinds of demanding clients that are faced in the service sector and offers helpful guidance on how to handle these encounters.The book explores the psychology of consumer behaviour
... Read more
Audiobook

The Context Marketing Revolution

How to Motivate Buyers in the Age of Infinite Media

by Matthew Sweezey ...

Narrated by Daniel Henning ...

Unabridged

7 hours 56 min

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet ... Read more

17,83 €

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet
... Read more
Audiobook

Buyology

Truth and Lies About Why We Buy

by Martin Lindstrom ...

Narrated by Don Leslie ...

Unabridged

7 hours 22 min

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.• Despite government bans, subliminal advertising is ubiquitous — from bars ... Read more

15,61 €

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.• Despite government bans, subliminal advertising is ubiquitous — from bars
... Read more
Audiobook

The Age of Addiction

How Bad Habits Became Big Business

by David T. Courtwright ...

Narrated by Qarie Marshall ...

Unabridged

9 hours 15 min

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global ... Read more

22,29 €

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global
... Read more
Audiobook

How Cool Brands Stay Hot

Branding to Generations Y and Z

by Joeri Van den Bergh, Mattias Behrer ...

Narrated by Tim Paige ...

Unabridged

11 hours 26 min

While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market ... Read more

26,75 €

While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market
... Read more
Audiobook

The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For You

by Steven Porter ...

Narrated by Marcus Mulenga ...

Unabridged

15 min

The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For YouYou know about testimonials – those little blurbs from customers that tell prospects how great a product or service is. But did you also know that over 70% of customers look at product reviews before buying? And 90% of participants in a ... Read more

4,02 € or Free with Kobo Plus

The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For YouYou know about testimonials – those little blurbs from customers that tell prospects how great a product or service is. But did you also know that over 70% of customers look at product reviews before buying? And 90% of participants in a
... Read more
Audiobook

Investér dig fri

Det er aldrig for sent at investere sig til et bedre liv

by Kasper Birk, Pernille Wahlgren ...

Narrated by Kasper Birk ...

Unabridged

4 hours 35 min

Drømmer du om at få styr på din økonomi, komme i gang med at investere og skabe mere frihed i dit liv? Investér dig fri er en praktisk investeringsbog til dig, der er midt i livet – og gerne vil tage det næste skridt mod økonomisk tryghed, vækst og ro.Trin for trin guides du til, hvordan du• opbygger en sund investeringsstrategi• får dine penge til at arbejde for dig• skaber større frihed i livet ... Read more

16,06 €

Drømmer du om at få styr på din økonomi, komme i gang med at investere og skabe mere frihed i dit liv? Investér dig fri er en praktisk investeringsbog til dig, der er midt i livet – og gerne vil tage det næste skridt mod økonomisk tryghed, vækst og ro.Trin for trin guides du til, hvordan du• opbygger en sund investeringsstrategi• får dine penge til at arbejde for dig• skaber større frihed i livet
... Read more
Audiobook

Maximum Influence 2nd Edition

The 12 Universal Laws of Power Persuasion

by Kurt W. Mortensen ...

Narrated by Tim Andres Pabon ...

Unabridged

8 hours 49 min

Salespeople, consultants, managers, executives, entrepreneurs. . . Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the book combines scientific research with real-world studies, presenting the most authoritative ... Read more

31,21 €

Salespeople, consultants, managers, executives, entrepreneurs. . . Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the book combines scientific research with real-world studies, presenting the most authoritative
... Read more
Audiobook

Your phone is trying to control your life

by PBS NewsHour ...

Narrated by PBS NewsHour ...

Unabridged

8 min

Whether you're killing time in line at Starbucks or scrolling through an endless meme stream on Twitter, your smartphone is trying to seduce you. Former Google employee Tristan Harris felt something needed to be done to combat tech designers' relentless efforts to influence our behavior. Special correspondent Cat Wise talks to Harris as part of a collaboration with The Atlantic. ... Read more

0,88 € or Free with Kobo Plus

Whether you're killing time in line at Starbucks or scrolling through an endless meme stream on Twitter, your smartphone is trying to seduce you. Former Google employee Tristan Harris felt something needed to be done to combat tech designers' relentless efforts to influence our behavior. Special correspondent Cat Wise talks to Harris as part of a collaboration with The Atlantic.
... Read more
Audiobook

Today Is The Day

by OBOM A. BOWEN ...

Narrated by Mark Bramhall ...

Unabridged

4 hours 53 min

The foundation of all human action is human thought. Our thought process forms the foundation on which we build every facet of our lives. Therefore, it is important for each of us to understand how our minds work – how we got the habits and attitudes, the beliefs that may stand in the way of releasing our vast inner potential and leading fulfilling and purposeful lives. Our beliefs and ... Read more

16,10 € or Free with Kobo Plus

The foundation of all human action is human thought. Our thought process forms the foundation on which we build every facet of our lives. Therefore, it is important for each of us to understand how our minds work – how we got the habits and attitudes, the beliefs that may stand in the way of releasing our vast inner potential and leading fulfilling and purposeful lives. Our beliefs and
... Read more
Audiobook

Going Public

How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution

by Dakin Campbell ...

Narrated by Brian Troxell ...

Unabridged

11 hours 47 min

A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO as we know it.GOING PUBLIC is a character-driven narrative centered on the last five years of unparalleled change in how technology startups sell shares to the public. Initial public offerings, or ... Read more

Was 24,99 € Now 21,99 €

A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO as we know it.GOING PUBLIC is a character-driven narrative centered on the last five years of unparalleled change in how technology startups sell shares to the public. Initial public offerings, or
... Read more
Audiobook

Predictive Analytics

The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated

by Eric Siegel ...

Narrated by Steven Menasche ...

Unabridged

11 hours 6 min

Award-winning | Used by over 30 universities | Translated into 9 languagesAn introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies ... Read more

26,75 €

Award-winning | Used by over 30 universities | Translated into 9 languagesAn introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies
... Read more
Audiobook

Customer Obsessed

A Whole Company Approach to Delivering Exceptional Customer Experiences

by Eric Berridge ...

Narrated by Tim Andres Pabon ...

Unabridged

7 hours 13 min

GET AHEAD OF THE CUSTOMER EXPERIENCE CURVECompanies who define success through business outcomes and put customers at the center of their business realize sustainable, continuous growth. Customer experience is a key driver of technical innovation and business success—Customer Obsessed teaches companies how to leverage it across all levels of their organizations to sustain competitive advantage in ... Read more

26,75 €

GET AHEAD OF THE CUSTOMER EXPERIENCE CURVECompanies who define success through business outcomes and put customers at the center of their business realize sustainable, continuous growth. Customer experience is a key driver of technical innovation and business success—Customer Obsessed teaches companies how to leverage it across all levels of their organizations to sustain competitive advantage in
... Read more
Audiobook

Search

How the Data Explosion Makes Us Smarter

by Stefan Weitz ...

Narrated by Dana Hickox ...

Unabridged

6 hours 1 min

Search is as old as language. There has always been a need for one to find something in the jumble of human creation. The first web was nothing more than passing verbal histories down the generations so others could find and remember how not to get eaten; the first search used the power of written language to build simple indexes in printed books, leading to the Dewey Decimal system and reverse ... Read more

24,96 €

Search is as old as language. There has always been a need for one to find something in the jumble of human creation. The first web was nothing more than passing verbal histories down the generations so others could find and remember how not to get eaten; the first search used the power of written language to build simple indexes in printed books, leading to the Dewey Decimal system and reverse
... Read more
Audiobook

Consumed

The need for collective change; colonialism, climate change & consumerism

by Aja Barber ...

Narrated by Aja Barber ...

Unabridged

8 hours 17 min

Aja Barber wants change.In the 'learning' first half of the book, she will expose you to the endemic injustices in our consumer industries and the uncomfortable history of the textile industry; one which brokered slavery, racism and today's wealth inequality. And how these oppressive systems have bled into the fashion industry and its lack of diversity and equality. She will also reveal how we ... Read more

22,29 €

Aja Barber wants change.In the 'learning' first half of the book, she will expose you to the endemic injustices in our consumer industries and the uncomfortable history of the textile industry; one which brokered slavery, racism and today's wealth inequality. And how these oppressive systems have bled into the fashion industry and its lack of diversity and equality. She will also reveal how we
... Read more
Audiobook

The Voltage Effect

by John A List ...

Narrated by Will Damron ...

Unabridged

8 hours 26 min

Brought to you by Penguin.Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale?Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on ... Read more

14,93 €

Brought to you by Penguin.Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale?Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on
... Read more
Audiobook

More From Less

How We Learned to Create More Without Using More

by Andrew McAfee ...

Narrated by Andrew McAfee ...

Unabridged

7 hours 57 min

**From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “**full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources.Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, ... Read more

17,83 €

**From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “**full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources.Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests,
... Read more
Audiobook

The Frictionless Organization

Deliver Great Customer Experiences with Less Effort

by David Jaffe, Bill Price ...

Narrated by Caroline Miller ...

Unabridged

8 hours 8 min

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons.Many organizations focus so intently on improving the way customers interact with them that they don't ask the more fundamental question of whether the interactions are needed in the first place. ... Read more

17,83 €

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons.Many organizations focus so intently on improving the way customers interact with them that they don't ask the more fundamental question of whether the interactions are needed in the first place.
... Read more
Audiobook

Social Proof Secrets

Creating trust and authority in your industry

by Ahmed Musa ...

Narrated by Digital Voice Archie G ...

Unabridged

4 hours 16 min

This audiobook is narrated by a digital voice.Social Proof Secrets explores the psychological power of social proof—the phenomenon where people tend to follow the actions of others—and how businesses can use it to establish trust and authority in their industry. This book dives into how testimonials, reviews, case studies, and user-generated content can influence consumer behavior and position ... Read more

7,14 € or Free with Kobo Plus

This audiobook is narrated by a digital voice.Social Proof Secrets explores the psychological power of social proof—the phenomenon where people tend to follow the actions of others—and how businesses can use it to establish trust and authority in their industry. This book dives into how testimonials, reviews, case studies, and user-generated content can influence consumer behavior and position
... Read more
Audiobook

Customer Love

Great Stories About Great Service

by Mac Anderson ...

Narrated by Derek Shetterly ...

Unabridged

1 hour 19 min

If your organization's goal is to create a lasting service culture...you're going to love Customer Love! Mac Anderson has compiled a fantastic book filled with unforgettable true stories about individuals and companies who have "wowed" their customers and turned them into raving fans!In Customer Love. great stories about great service" you will explore 24 unforgettable stories about phenomenal ... Read more

14,26 €

If your organization's goal is to create a lasting service culture...you're going to love Customer Love! Mac Anderson has compiled a fantastic book filled with unforgettable true stories about individuals and companies who have "wowed" their customers and turned them into raving fans!In Customer Love. great stories about great service" you will explore 24 unforgettable stories about phenomenal
... Read more
Audiobook

Pricing Psychology

Setting Prices That Maximize Profit and Value

by Favour Emeli ...

Narrated by Digital Voice Archie G ...

Unabridged

2 hours 36 min

This audiobook is narrated by a digital voice.Pricing is more than just numbers—it’s a powerful tool that influences customer perceptions, drives purchasing decisions, and determines your business’s profitability. Pricing Psychology is your ultimate guide to understanding the science and art of pricing, helping you set prices that maximize profits while delivering undeniable value.This book dives ... Read more

7,14 € or Free with Kobo Plus

This audiobook is narrated by a digital voice.Pricing is more than just numbers—it’s a powerful tool that influences customer perceptions, drives purchasing decisions, and determines your business’s profitability. Pricing Psychology is your ultimate guide to understanding the science and art of pricing, helping you set prices that maximize profits while delivering undeniable value.This book dives
... Read more
Audiobook

Unleashing the Innovators

How Mature Companies Find New Life with Startups

by Jim Stengel, Tom Post ...

Narrated by Jim Stengel ...

Unabridged

6 hours 53 min

Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines ... Read more

15,61 €

Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines
... Read more
Audiobook

How Corporations Quietly Control Your Mind

by Marcus Sterling ...

Narrated by AI Voice Michael Vincent ...

Unabridged

45 min

This audiobook is narrated by an AI Voice. Expose the sophisticated psychological techniques corporations use to influence your thoughts, desires, and behaviors without your conscious awareness. This disturbing audiobook reveals how companies spend billions researching human psychology specifically to manipulate consumer decisions and manufacture demand for products you never needed. Learn about ... Read more

1,78 € or Free with Kobo Plus

This audiobook is narrated by an AI Voice. Expose the sophisticated psychological techniques corporations use to influence your thoughts, desires, and behaviors without your conscious awareness. This disturbing audiobook reveals how companies spend billions researching human psychology specifically to manipulate consumer decisions and manufacture demand for products you never needed. Learn about
... Read more

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Recommended For You

Consumer Behaviour Audiobooks

Distúrbios de rejeição ao dinheiro

Customer Care Chronicles: Navigating Difficult Interactions with Ease

The Context Marketing Revolution

Buyology

The Age of Addiction

How Cool Brands Stay Hot

The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For You

Investér dig fri

Maximum Influence 2nd Edition

Your phone is trying to control your life

Today Is The Day

Going Public

Predictive Analytics

Customer Obsessed

Search

Consumed

The Voltage Effect

More From Less

The Frictionless Organization

Social Proof Secrets

Customer Love

Pricing Psychology

Unleashing the Innovators

How Corporations Quietly Control Your Mind