Make customer feedback work for your business.Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service.Pay...

Pay Attention offers a guide to managing the customer experience, thereby receiving more positive and consistent online customer feedback. With the explosion of customer review sites, personal blogs and social networks, feedback is no longer hard to find- it's everywhere! What's important is to "Pay Attention" to what your customers are saying about you. Gone are the days when a disappointed customer will share his or her experience with 20 different people. Now, thousands of customers wil...

Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real” job.In Never Get a "Real" Job: How to Dump Your Boss, Build a Business, and Not Go Broke...

Secrets of the trade from the master of retail selling and sales trainingNo Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving countless hours of trial-and-error experience, readers will be able to focus on the things that really work. Considered to be retail guru Harry J. Friedman's personal collection of proven selling techniques, No Th...

Why customer retention is the new acquisitionIf there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an ...

Learn how to define develop and implement a dynamic business strategy with Strategic Thinking. This concise and informative guide shows you how to plan short and long-term objectives, how to put toether the right team for the right job, how to communicate your vision and how to maintain a flexible approach by monitoring past performance and predicting future trends. It covers the essential tools of strategic management from SWOT analysis and feasbility studies to budgeting forecasts to hel...

If you are looking for a job you need every advantage you can get. What Does Somebody Have to Do to Get a Job Around Here? puts a former Human Resources executive turned employee advocate in your corner.Cynthia Shapiro reveals the best-kept job secrets that employers don't want you to know including:*Secret #8: A computer is deciding your job prospects.*Secret #12: Professional references are useless.*Secret #18: There is a "type" that...

A step-by-step guide to designing and implementing an amazing customer service cultureIn today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and what doesn't, and implementing new customer service practices midstream can be a difficult, chaotic task. Business leaders who want to transform their business culture into o...

The most effective sales strategies for tough economic timesToday's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast . . . even when no one wants to buy-and tactics and strategies that will work even better when they do want to buy.How to Sell When Nobody's Buying is a practical, effective...

A proven approach to revenue-generating marketing and client developmentProfessional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a...

This book provides an overview and specific details, by a world-famous expert, of how you can make money in the seminar business. It covers starting and running your own business, earning and keeping trust, developing your product line, marketing, persuading the undecided, selling products at seminars, online, and out in the world, pricing strategies for products and events, professional behavior, how to do essential evaluations of your performance and your products in a design and test cy...

Get the know-how to run a productive meeting—in a day!Running a Great Meeting In a Day For Dummies helps you put together a successful meeting by explaining how to define objectives, craft an agenda, invite the right people, keep the meeting moving, and following up afterwards.Put together a productive meeting in a timely fashionTips on running a virtual meetingThe best ways to follow up after a meetingThis ...