Do you struggle with Sales? Do you fear selling? Would you like to learn how to keep customers for life? Is your business suffering? If so this book will benefit you because it will show you how to turn prospects into raving fans,earn their trust and keep your customers loyal with you.People will be begging to buy from you when you discover the secret to gaining and growing customer loyalty. Learn from Shanta, the dog who knows how to make unforgettable impression while building tr...

The talented and charming Patience takes you on a spirited journey through the oft-misunderstood area of branding, turning a crucial business topic into an energetic and exciting subject, delivered in a fun, engaging way, while always maintaining the integrity of the lessons she is sharing with us, her readers.If you are in business, or if you are your business, this is a must-read book. Implementing this knowledge and understanding the importance of why branding works, how it work...

In one short decade, the internet has become a critical part of our everyday lives. In this timely new book, internet data analysis expert Bill Tancer makes sense of why this is, and reveals what our internet usage says about us and our future … because asking people what they do is never as reliable as watching what they do.Did the online community really "create" the Arctic Monkeys?Can we really predict the next winner of Strictly Come Dancing?Who are th...

The hidden patterns behind the way we make decisionsSeveral recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making—and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a voting booth?Scott de Marchi and J...

"This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the 'why' rather than just 'how' of branding. The reference to brutal truth as the truth which will set us free—to examine ourselves without self-illusions—is liberating. The notion that Asia has many good, but no great brands, is also not a put-d...

Every small business owner knows how hard it can be to spread the word about their business. Instagram is the key to getting the word out to over 700 million potential customers quickly and growing your business. In this book, I explain exactly how to use the many benefits of Instagram to earn more money and gain loyal customers.In this book I outline exactly how to gain a large number of new customers quickly and earn more money for your business. I discuss how to find your target...

Learn How To Crush It With Online Video!If you are just starting to dabble in online video marketing, this is a very wise business decision. If you still are not sure if this is the right decision, check out these five reasons why you should be using online video marketing and what you stand to gain by making this decision.*** Your customers are spending their time watching videos*** Your Competition is Already Benefiting from Online Marketing*** Video is Easy...

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority Jonathan Gabay takes readers on a tour of the corpora...

Do you want to know more about ADS, TRAFFIC and SEO Terminology? Note: In every ADVERT, there are things that matter most and which helps one to succeed in his campaign. And Online Marketing is all about creating the awareness of your product/service to millions who surf the InterNet. Some might have a specific product in mind or some might not. But the most important part of this is, how to attract them to that you’re selling or adverting. Trend information insight is important factor in...

Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.Through a wide range of empirical studies which analyse the impact of digital devices, this volum...

Are you ready to begin with a blank white canvas and a palate of possibilities to paint the brand of “YOU” you want the world to know? There’s a fine fanatical line between the insanity of technology and the passion of art. The journey begins with knowing who you are and who you aren’t.Provocative right brain branding teaches you specific maneuvers to push yourself beyond comfort zone constraints, craft your artisticpreneurial brand, and thread your creative spirit...

The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of consumer...