This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy.It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate...

A larger-than-life account of family, greed, and a courtroom showdown between Big Oil rivals from the New York Times–bestselling author of Private Empire.Pulitzer Prize–winning author Steve Coll is renowned for "his ability to take complicated, significant business stories and turn them into quick-reading engaging narratives" ( Chicago Tribune). Coll is at the height of his talents in this "riveting" tale of one of the most spectacular—and...

Former CEO of Bear Stearns, Alan Greenberg, sheds light on his life as one of Wall Street’s most respected figures in this candid and fascinating account of a storied career and its stunning conclusion.On March 16, 2008, Alan Greenberg, former CEO and current chairman of the executive committee of Bear Stearns, found himself in the company’s offices on a Sunday. More remarkable by far than the fact that he was in the office on a Sunday is what he was doing: partici...

From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David OgilvyFamous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years i...

In the fall of 1930, David Packard left his hometown of Pueblo, Colorado, to enroll at Stanford University, where he befriended another freshman, Bill Hewlett. After graduation, Hewlett and Packard decided to throw their lots in together. They tossed a coin to decide whose name should go first on the notice of incorporation, then cast about in search of products to sell.Today, the one-car garage in Palo Alto that housed their first workshop is a California historic landmark: the bi...

“A rich history of a company whose cars, for better and worse, have touched millions of lives, a character study of a brilliant but deeply flawed leader, and a case study in how a corporate culture can turn toxic.” —Bethany McLean, New York Times Book ReviewFaster, Higher, Farther chronicles a corporate scandal that rivals those at Enron and Lehman Brothers—one that will cost Volkswagen more than $22 billion in fines and settlements. Through metic...

Down, down …In hardware, petrol, general merchandise and liquor, and above all in groceries, Coles and Woolworths jointly rule Australia's retail landscape. On average, every man, woman and child in this country spends $100 a week across their many outlets.What does such dominance mean for suppliers? And is it good for consumers?In Supermarket Monsters, journalist and author Malcolm Knox shines a light on Australia's twin mega-retailers, exploring how the...

"Eminently enjoyable, Fools Rush In is a gossipy, in-depth look at a deal doomed from the start . . . Grade: A." — Entertainment WeeklyEvery era has its merger; every era has its story. For the New Media Age it was an even bigger disaster: the AOL-Time Warner deal.At the time AOL and Time Warner were considered a matchless combination of old media content and new media distribution. But very soon after the deal was announced things...

An updated edition of this definitive history of Harper—a fascinating look into the history of American letters from the unique perspective of one of the country's most distinguished and enduring publishers—now with a new introduction that brings the book up to the present day. From Moby Dick to Huckleberry Finn—but not Alice in Wonderland, which was rejected— The House of Harper is a sweeping trip through American letters, offering anecdotes and stories...

THE NEW YORK TIMES BESTSELLER!How one tenacious company found the drive to succeed--on a global scaleIn the early 1980s, Caterpillar, Inc. lost one million dollars per day for three consecutive years. Its continuing existence came into question. Today, "CAT" is the world's most profitable manufacturer of construction and mining equipment and large engines. The now legendary global company made numerous well-calculated, though risky decisions for ...

The collection of lectures and publications from the Schumacher Center for a New Economics represents some of the foremost voices on a new economics.David Ehrenfeld examines the consequences of "the extraordinary proliferation of administration, of bureaucracy, of management, the increasing percentage of people in our society who control events but do not themselves produce anything real." He gives examples of management that has become itself a raison d'etre, grown far beyond a si...

Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.