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TinyTechGuides eBook Series

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  • Generative AI Business Applications

    An Executive Guide with Real-Life Examples and Case Studies

    by David E. Sweenor, Yves Mulkers ...
    Series series TinyTechGuides
    Within the past year, generative AI has broken barriers and transformed how we think about what computers are truly capable of. But, with the marketing hype and generative AI washing of content, it’s increasingly difficult for business leaders and practitioners to go beyond the art of the possible and answer that critical question–how is generative AI actually being used in organizations?With over ... Read more

    €19.32

  • Modern B2B Marketing

    Practitioner's Guide for Marketing Excellence

    by Kalyan Ramanathan, David E. Sweenor ...
    Series series TinyTechGuides
    There are untold resources on marketing and its different functions—brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This book provides practical ... Read more

    €21.99

  • The CIO’s Guide to Adopting Generative AI

    Five Keys to Success

    by Kalyan Ramanathan, David E. Sweenor ...
    Series series TinyTechGuides
    In a world full of generative AI hoopla, it's easy to get lost in the maze of options and marketing hype. Don't get distracted by the vendor hype; instead, focus on building resilient, high-value platforms that will set you apart from the competition. The CIO’s Guide to Adopting Generative AI: Five Keys to Success fills a critical knowledge gap for CIOs and business leaders by succinctly offering ... Read more

    €12.62

  • Artificial Intelligence

    An Executive Guide to Make AI Work for Your Business

    by David E. Sweenor ...
    Series series TinyTechGuides
    In the business world, the very term artificial intelligence (AI) is shrouded in mystery. For some, it’s the brains behind a robotic apocalypse. For others, it provides hope for a better society with self-driving cars, food security, and medical breakthroughs. But what about for businesses? For most executives , the term “AI” is vague, confusing, and although intriguing, it seems unapproachable ... Read more

    €19.32