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eBooks Commerce électronique

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  • The Practice

    par Seth Godin ...
    From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the ... En savoir plus

    14,99 €

  • Invent and Wander

    The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson

    par Jeff Bezos ...
    In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view ... En savoir plus

    20,38 € ou Gratuit avec Kobo Plus

  • Uncanny Valley

    Seduction and Disillusionment in San Francisco’s Startup Scene

    par Anna Wiener ...
    ‘Joan Didion at a startup’ Rebecca Solnit ‘Impossibly pleasurable’ Jia Tolentino ‘This is essential reading’ StylistAt twenty-five years old, Anna Wiener was beginning to tire of her assistant job in New York publishing. There was no room to grow, and the voyeuristic thrill of answering someone else’s phone had worn thin.Within a year she had moved to Silicon Valley to take up a job at a data ... En savoir plus

    9,23 €

  • The Mesh

    Why the Future of Business Is Sharing

    par Lisa Gansky ...
    A simple, powerful idea that's reinventing the way smart, adaptive companies do business.Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with ... En savoir plus

    5,35 €

  • In the Plex

    How Google Thinks, Works, and Shapes Our Lives

    par Steven Levy ...
    “The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and ... En savoir plus

    17,29 €

  • The Long Tail

    How Endless Choice is Creating Unlimited Demand

    par Chris Anderson ...
    What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve ... En savoir plus

    9,99 €

  • The Art of SEO

    Mastering Search Engine Optimization

    Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO ... En savoir plus

    37,89 €

  • The YouTube Formula

    How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

    par Derral Eves ...
    **The Wall Street Journal bestseller!Comes with free online companion courseLearn the secrets to getting dramatic results on YouTube**Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest ... En savoir plus

    18,99 €

  • The Bitcoin Standard

    The Decentralized Alternative to Central Banking

    A comprehensive and authoritative exploration of Bitcoin and its place in monetary historyWhen a pseudonymous programmer introduced "a new electronic cash system that’s fully peer-to-peer, with no trusted third party" to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable ... En savoir plus

    22,99 €

  • The Everything Store

    Jeff Bezos and the Age of Amazon

    par Brad Stone ...
    The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection ... En savoir plus

    9,99 €

  • The Digital Marketing Handbook

    Create a simple strategy and grow your business online

    par Alice Benham ...
    From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will ... En savoir plus

    3,99 €

  • Routledge Handbook of Financial Technology and Law

    Modifié par Gudula Deipenbrock, Iris Chiu ...
    Collection series Routledge Handbooks in Law
    Financial technology is rapidly changing and shaping financial services and markets. These changes are considered making the future of finance a digital one.This Handbook analyses developments in the financial services, products and markets that are being reshaped by technologically driven changes with a view to their policy, regulatory, supervisory and other legal implications. The Handbook aims ... En savoir plus

    58,14 €

  • Banking On It

    How I Disrupted an Industry

    par Anne Boden ...
    ONE WOMAN'S QUEST TO REBUILD BRITAIN'S BROKEN BANKING SYSTEM'If there was ever a business book suitable for TV adaptation, this is it' FTIn the aftermath of the 2008 financial crash, the British banking industry had come to a standstill. Trust in the sector had been left in tatters and, despite the emergence of technologies which could revolutionise the customer experience, nobody wanted to upset ... En savoir plus

    9,99 €

  • Amazon FBA Made Easy: Steps to Building a Profitable Online Business

    With 50 Chapters packed with information,"Amazon FBA Made Easy: Steps to Building a Profitable Online Business" is your ultimate guide to mastering the world of Amazon FBA and creating a successful e-commerce business. Whether you're a complete beginner or an experienced seller looking to scale, this comprehensive book breaks down every step of the process, making it easy to understand and ... En savoir plus

    1,99 €

  • Enterprise Information Systems

    21st International Conference, ICEIS 2019, Heraklion, Crete, Greece, May 3–5, 2019, Revised Selected Papers

    Collection series Springer Nature Proceedings Computer Science
    This book constitutes extended, revised and selected papers from the 21st International Conference on Enterprise Information Systems, ICEIS 2019, held in Heraklion, Crete, Greece, in May 2019.The 26 papers presented in this volume were carefully reviewed and selected for inclusion in this book from a total of 205 submissions. They deal with topics such as data science and databases; ontologies; ... En savoir plus

    46,34 €

  • Erfolgreich Nischen im E-Business finden

    par Ulrike Albrecht ...
    Nischenmarketing ist im Grunde nichts anderes als das Aufspüren eines Bedürfnisses und dieses dann befriedigen. Das Phänomen des Nischenmarketing hat nahezu jede andere Art von Marketing abgelöst, weil es so notwendig ist, um im Bereich E-Business Gewinne zu machen. Als Nischen Marketer ist es Ihr Job, eine Nachfrage mit kaufwilligen Verbrauchern, die ganz bestimmte Produkte oder Dienstleistungen ... En savoir plus

    2,99 € ou Gratuit avec Kobo Plus

  • Social Media Marketing

    Das Online Marketing Buch, das dir zeigt, wie du erfolgreiches Social Media Marketing anwendest, um dein Angebot als Unternehmen oder Selbstständiger zu verkaufen

    Du möchtest wissen, was einen erfolgreichen Influencer wirklich ausmacht? In diesem Buch erfährst du die Grundlagen des Marketings auf Instagram, YouTube, Facebook und Co. Social Media kennt heutzutage jeder und viele Menschen nutzen die sozialen Medien bereits - bewusst oder unbewusst. Doch was genau ist Social Media eigentlich und wie kann es einem selbst als Dienstleister, Startup oder ... En savoir plus

    9,99 € ou Gratuit avec Kobo Plus

  • Hackear al hacker

    Aprende de los expertos que derrotan a los hackers

    par Roger A. Grimes ...
    Cada día, los hackers de sombrero blanco se encuentran con los de sombrero negro en el ciberespacio, batallando por el control de la tecnología que impulsa nuestro mundo. Los hackers éticos -de sombrero blanco- se encuentran entre los expertos en tecnología más brillantes e ingeniosos, quienes constantemente desarrollan nuevas formas de mantenerse un paso por delante de aquellos que quieren ... En savoir plus

    10,99 € ou Gratuit avec Kobo Plus

  • Email Automation Streamlining Your Communication Strategy

    Email Automation Streamlining Your Communication Strategy

    "Email Automation: Streamlining Your Communication Strategy" is a comprehensive guide that unlocks the power of automated email communication. In today's fast-paced digital landscape, effective communication is paramount, and this book offers invaluable insights into optimizing your approach. From businesses aiming to enhance customer engagement to individuals seeking to manage their personal ... En savoir plus

    2,49 € ou Gratuit avec Kobo Plus

  • HCI in Games

    6th International Conference, HCI-Games 2024, Held as Part of the 26th HCI International Conference, HCII 2024, Washington, DC, USA, June 29–July 4, 2024, Proceedings, Part II

    Modifié par Xiaowen Fang ...
    Collection Livre 2 - Springer Nature Proceedings Computer Science
    This book constitutes the refereed proceedings of the 6th International Conference on HCI in Games, held as part of the 26th International Conference, HCI International 2024, which took place in Washington DC, USA, during June 29 - July 4, 2024.The total of 1271 papers and 309 posters included in the HCII 2024 proceedings was carefully reviewed and selected from 5108 submissions.The two volume set ... En savoir plus

    120,50 €

  • HCI International 2020 – Late Breaking Papers: Interaction, Knowledge and Social Media

    22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19–24, 2020, Proceedings

    Collection series Springer Nature Proceedings Computer Science
    This book constitutes late breaking papers from the 22nd International Conference on Human-Computer Interaction, HCII 2020, which was held in July 2020. The conference was planned to take place in Copenhagen, Denmark, but had to change to a virtual conference mode due to the COVID-19 pandemic.From a total of 6326 submissions, a total of 1439 papers and 238 posters have been accepted for ... En savoir plus

    83,42 €

  • 20 metodi per guadagnare 3000 Euro al mese on-line

    Le opportunità di guadagno e imprenditoria on-line, oggi hanno una potenzialità incredibile, rispetto a qualche anno fa!Questo manuale è la guida completa e pratica che ti mostra 20 metodi collaudati per costruire entrate solide e sostenibili, ovunque tu sia. Che tu voglia iniziare da zero o far crescere un’attività già avviata, troverai strategie passo passo per monetizzare competenze, passioni e ... En savoir plus

    12,99 € ou Gratuit avec Kobo Plus

  • More Sales Please

    Promote your small business online, make consistent sales, grow without the grind

    **Business Book Awards 2025 Finalist**‘The ultimate companion for any small business owner’ - Holly Tucker, Founder of notonthehighstreet and Holly & Co‘I dare you to read this book and NOT make more sales - you couldn’t have a better guide!’ - Lucy Sheridan, The Comparison Coach‘Filled with straightforward advice that will help your business grow’ - Emma Jones, Founder of Enterprise NationH... ... En savoir plus

    8,44 € ou Gratuit avec Kobo Plus

  • Technological Giants

    par David Sandua ...
    Step into the fascinating world of the digital revolution and discover how four tech giants - Google, Apple, Facebook, and Amazon - have transformed our lives in unimaginable ways. From their humble beginnings to their global dominance, these companies have redefined the way we interact, work and live. Have you ever wondered how Google changed advertising forever? Or how Amazon became the go-to ... En savoir plus

    3,49 €