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eBooks Commerce électronique

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  • In the Plex

    How Google Thinks, Works, and Shapes Our Lives

    par Steven Levy ...
    “The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and ... En savoir plus

    17,29 €

  • The Art of SEO

    Mastering Search Engine Optimization

    Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO ... En savoir plus

    37,89 €

  • The Practice

    par Seth Godin ...
    From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the ... En savoir plus

    14,99 €

  • The Digital Marketing Handbook

    Create a simple strategy and grow your business online

    par Alice Benham ...
    From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will ... En savoir plus

    3,99 €

  • The Mesh

    Why the Future of Business Is Sharing

    par Lisa Gansky ...
    A simple, powerful idea that's reinventing the way smart, adaptive companies do business.Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with ... En savoir plus

    5,65 €

  • The Bitcoin Standard

    The Decentralized Alternative to Central Banking

    A comprehensive and authoritative exploration of Bitcoin and its place in monetary historyWhen a pseudonymous programmer introduced "a new electronic cash system that’s fully peer-to-peer, with no trusted third party" to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable ... En savoir plus

    22,99 €

  • Banking On It

    How I Disrupted an Industry

    par Anne Boden ...
    ONE WOMAN'S QUEST TO REBUILD BRITAIN'S BROKEN BANKING SYSTEM'If there was ever a business book suitable for TV adaptation, this is it' FTIn the aftermath of the 2008 financial crash, the British banking industry had come to a standstill. Trust in the sector had been left in tatters and, despite the emergence of technologies which could revolutionise the customer experience, nobody wanted to upset ... En savoir plus

    9,49 €

  • The Long Tail

    How Endless Choice is Creating Unlimited Demand

    par Chris Anderson ...
    What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve ... En savoir plus

    9,99 €

  • Invent and Wander

    The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson

    par Jeff Bezos ...
    In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view ... En savoir plus

    19,97 € ou Gratuit avec Kobo Plus

  • Routledge Handbook of Financial Technology and Law

    Modifié par Gudula Deipenbrock, Iris Chiu ...
    Collection series Routledge Handbooks in Law
    Financial technology is rapidly changing and shaping financial services and markets. These changes are considered making the future of finance a digital one.This Handbook analyses developments in the financial services, products and markets that are being reshaped by technologically driven changes with a view to their policy, regulatory, supervisory and other legal implications. The Handbook aims ... En savoir plus

    55,60 €

  • The Everything Store

    Jeff Bezos and the Age of Amazon

    par Brad Stone ...
    The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection ... En savoir plus

    Avant 11,99 € Après 9,99 €

  • The YouTube Formula

    How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

    par Derral Eves ...
    **The Wall Street Journal bestseller!Comes with free online companion courseLearn the secrets to getting dramatic results on YouTube**Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest ... En savoir plus

    18,99 €

  • Uncanny Valley

    Seduction and Disillusionment in San Francisco’s Startup Scene

    par Anna Wiener ...
    ‘Joan Didion at a startup’ Rebecca Solnit ‘Impossibly pleasurable’ Jia Tolentino ‘This is essential reading’ StylistAt twenty-five years old, Anna Wiener was beginning to tire of her assistant job in New York publishing. There was no room to grow, and the voyeuristic thrill of answering someone else’s phone had worn thin.Within a year she had moved to Silicon Valley to take up a job at a data ... En savoir plus

    9,39 €

  • 蝶变:不可阻挡的互联网+浪潮(全彩)

    par 无笔秀才 ...
    本书根据企业运作的大致次序分为产品、管理、品牌、营销、服务、资本六个篇章,再加一个作者独特观点篇章,每个篇章都有核心内容:产品篇包含以用户为中心、极致、迭代、长尾理论、情怀等;管理篇包含去中心化、自组织化、扁平化、平等沟通等;品牌篇包含品牌节奏、自媒体、粉丝经济、商标域名、舆情等;营销篇包含免费模式、微商、弧线营销理论、众筹营销、O2O营销、事件营销等;服务篇包含极致快速、服务 、微信等;资本篇包含资本现状、天使投资、股权众筹、互联网金融等;秀才观点包含创业梦想、合伙人、物联网思维等。本书根据企业的发展过程,结合互联网思维的精髓思想,分析行业现状与发展趋势,给出如何跟上时代步伐的方法,从而指导创业者如何在创业的道路上少走弯路,指导传统企业如何快速实现转型升级。 ... En savoir plus

    2,63 € ou Gratuit avec Kobo Plus

  • E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life

    15th Workshop on e-Business, WEB 2015, Fort Worth, Texas, USA, December 12, 2015, Revised Selected Papers

    Collection series Springer Nature Proceedings excluding Computer Science
    This book constitutes the refereed proceedings of the Workshop on E-Business (WeB 2015), held in Fort Worth, Texas, USA, on December 12, 2015. The theme of WeB 2015 was “Leveraging Service Computing and Big Data Analytics for E-Commerce”, and thus the workshop provided an interactive forum by bringing together researchers and practitioners from all over the world to explore the latest challenges ... En savoir plus

    46,34 €

  • Unlocking Strategic Innovation

    Competitive Success in a Disruptive Environment

    This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape.An integrative framework, ‘The Four Rs of Competitive Success’, is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and ... En savoir plus

    48,50 €

  • LinkedIn: Encantar Recrutadores & Prosperar na Carreira

    par Fabricio Silva ...
    Em um mundo onde a primeira impressão é digital, a arte de se destacar no LinkedIn tornou-se mais crucial do que nunca. Mas, como criar um perfil que não apenas reflita sua verdadeira essência, mas também atraia os olhos atentos dos recrutadores? Como transformar visitas em oportunidades palpáveis e sonhos em realidades profissionais?Imagine por um momento um museu global, onde cada obra de arte é ... En savoir plus

    4,25 € ou Gratuit avec Kobo Plus

  • HCI International 2020 – Late Breaking Papers: Interaction, Knowledge and Social Media

    22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19–24, 2020, Proceedings

    Collection series Springer Nature Proceedings Computer Science
    This book constitutes late breaking papers from the 22nd International Conference on Human-Computer Interaction, HCII 2020, which was held in July 2020. The conference was planned to take place in Copenhagen, Denmark, but had to change to a virtual conference mode due to the COVID-19 pandemic.From a total of 6326 submissions, a total of 1439 papers and 238 posters have been accepted for ... En savoir plus

    83,42 €

  • CHATGPT BILLIONAIRE - TURNING AI INTO YOUR ONLINE GOLDMINE

    Tap into the AI Revolution and Make Your Fortune in the Digital World

    Collection Livre 1 - Millionaire Series - Mastering the Art of Wealth with ChatGPT
    Have you ever wondered how artificial intelligence could enhance your financial future?Are you looking to capitalize on the digital revolution to forge your path to wealth?Curious about turning AI into a profitable venture?Dive into the digital age with a guide that unravels the potential of AI to transform your economic landscape. This book provides a strategic roadmap, detailing how emerging AI ... En savoir plus

    2,99 € ou Gratuit avec Kobo Plus

  • The No-Code Startup

    The complete guide to building apps without code

    par Emma Reilly ...
    **Business Book Awards 2025 Finalist**Have you ever dreamed of developing the next big app like Airbnb or TikTok, but you don’t know your webhooks from your APIs?Do you have a software idea that could solve the world’s biggest problems but coding seems like a dark art? What was once a heavy barrier to most founders - creating a technical product - has now become simple and accessible thanks to the ... En savoir plus

    8,44 €

  • eBay Business All-in-One For Dummies

    par Marsha Collier ...
    The selling, marketing, and business tips you need to succeedeBay is the perfect place to learn the ropes of what it's like running an online business. It provides the tools, technology, and platform a would-be entrepreneur needs to launch their first successful small business. It takes some know-how, however, to get that business off the ground and grow it into a success. In eBay Business All-in ... En savoir plus

    25,99 €

  • FaceBooking Craze for Internet Marketers!

    Collection series How to Master Social Networks
    What's all this Craze about Facebook?Because you can network with the world and market to them personally. All from the comfort of your own couch or easy chair.Internet Marketers around the world have found that FaceBook allows them to interact with people on a more personal level, which in turn builds even greater trust and stronger relationships with customers and potential customers. It has ... En savoir plus

    0,86 €

  • Responsible Design, Implementation and Use of Information and Communication Technology

    19th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2020, Skukuza, South Africa, April 6–8, 2020, Proceedings, Part II

    Collection Livre 2 - Springer Nature Proceedings Computer Science
    This two-volume set constitutes the proceedings of the 19th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2020, held in Skukuza, South Africa, in April 2020.*The total of 80 full and 7 short papers presented in these volumes were carefully reviewed and selected from 191 submissions. The papers are organized in the following topical sections:Part I: block chain; fourth ... En savoir plus

    83,42 €

  • Artificial Intelligence in HCI

    6th International Conference, AI-HCI 2025, Held as Part of the 27th HCI International Conference, HCII 2025, Gothenburg, Sweden, June 22–27, 2025, Proceedings, Part III

    Modifié par Helmut Degen, Stavroula Ntoa ...
    Collection Livre 3 - Springer Nature Proceedings Computer Science
    The four-volume set LNAI 15819–15822 constitutes the thoroughly refereed proceedings of the 6th International Conference on Artificial Intelligence in HCI, AI-HCI 2025, held as part of the 27th International Conference, HCI International 2025, which took place in Gothenburg, Sweden, June 22-17, 2025.The total of 1430 papers and 355 posters included in the HCII 2025 proceedings was carefully ... En savoir plus

    83,42 €