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eBooks Commerce électronique

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  • Invent and Wander

    The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson

    par Jeff Bezos ...
    In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view ... En savoir plus

    20,38 € ou Gratuit avec Kobo Plus

  • The Art of SEO

    Mastering Search Engine Optimization

    par Eric Enge, Stephan Spencer, Jessie Stricchiola ...
    Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO ... En savoir plus

    37,89 €

  • Uncanny Valley

    Seduction and Disillusionment in San Francisco’s Startup Scene

    par Anna Wiener ...
    ‘Joan Didion at a startup’ Rebecca Solnit ‘Impossibly pleasurable’ Jia Tolentino ‘This is essential reading’ StylistAt twenty-five years old, Anna Wiener was beginning to tire of her assistant job in New York publishing. There was no room to grow, and the voyeuristic thrill of answering someone else’s phone had worn thin.Within a year she had moved to Silicon Valley to take up a job at a data ... En savoir plus

    9,23 €

  • The Digital Marketing Handbook

    Create a simple strategy and grow your business online

    par Alice Benham ...
    From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will ... En savoir plus

    3,99 €

  • Routledge Handbook of Financial Technology and Law

    Modifié par Gudula Deipenbrock, Iris Chiu ...
    Collection series Routledge Handbooks in Law
    Financial technology is rapidly changing and shaping financial services and markets. These changes are considered making the future of finance a digital one.This Handbook analyses developments in the financial services, products and markets that are being reshaped by technologically driven changes with a view to their policy, regulatory, supervisory and other legal implications. The Handbook aims ... En savoir plus

    58,14 €

  • The Mesh

    Why the Future of Business Is Sharing

    par Lisa Gansky ...
    A simple, powerful idea that's reinventing the way smart, adaptive companies do business.Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with ... En savoir plus

    5,14 €

  • The Practice

    par Seth Godin ...
    From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the ... En savoir plus

    14,99 €

  • The Long Tail

    How Endless Choice is Creating Unlimited Demand

    par Chris Anderson ...
    What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve ... En savoir plus

    9,99 €

  • In the Plex

    How Google Thinks, Works, and Shapes Our Lives

    par Steven Levy ...
    “The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and ... En savoir plus

    17,29 €

  • Banking On It

    How I Disrupted an Industry

    par Anne Boden ...
    ONE WOMAN'S QUEST TO REBUILD BRITAIN'S BROKEN BANKING SYSTEM'If there was ever a business book suitable for TV adaptation, this is it' FTIn the aftermath of the 2008 financial crash, the British banking industry had come to a standstill. Trust in the sector had been left in tatters and, despite the emergence of technologies which could revolutionise the customer experience, nobody wanted to upset ... En savoir plus

    9,99 €

  • The Everything Store

    Jeff Bezos and the Age of Amazon

    par Brad Stone ...
    The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection ... En savoir plus

    9,99 €

  • The Bitcoin Standard

    The Decentralized Alternative to Central Banking

    par Saifedean Ammous ...
    A comprehensive and authoritative exploration of Bitcoin and its place in monetary historyWhen a pseudonymous programmer introduced "a new electronic cash system that’s fully peer-to-peer, with no trusted third party" to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable ... En savoir plus

    22,99 €

  • The YouTube Formula

    How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

    par Derral Eves ...
    **The Wall Street Journal bestseller!Comes with free online companion courseLearn the secrets to getting dramatic results on YouTube**Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest ... En savoir plus

    18,99 €

  • The Cost of Consistency

    Subscription Box Business Model Building Predictable Monthly Revenue Streams

    par Sienna Brooks ...
    This book examines how subscription box models, often promoted as pathways to predictable monthly revenue, conceal operational costs that complicate the promise of effortless recurring income. Although the sector is projected to grow rapidly and can generate strong margins, sustaining profitability depends on complex systems involving technology, forecasting, and customer retention that ... En savoir plus

    9,99 €

  • Comment maîtriser le marketing des grandes marketplaces avec chatbots

    Modifié par Digital World ...
    Les chatbots sont des programmes informatiques conçus pour simuler des conversations humaines. Ils sont utilisés dans les applications de messagerie, les sites Web et les réseaux sociaux pour fournir un support client automatisé, répondre aux questions et aider les gens à accomplir des tâches.Ils sont importants car ils permettent aux entreprises de servir les clients rapidement et efficacement, ... En savoir plus

    10,99 € ou Gratuit avec Kobo Plus

  • Digital Economy. Emerging Technologies and Business Innovation

    9th International Conference on Digital Economy, ICDEc 2024, Rabat, Morocco, May 9–11, 2024, Proceedings, Part II

    Modifié par Mohamed Anis Bach Tobji, Rim Jallouli, Hicham Sadok, Kaltoum Lajfari, Driss Mafamane, Houda Mahboub ...
    Collection Livre 2 - Springer Nature Proceedings Computer Science
    This book constitutes the proceedings of the 9th International Conference on Digital Economy, ICDEc 2024, held in Rabat, Morocco, during May 9-11, 2024.The 43 full papers were carefully reviewed and selected from 117 submissions. They were categorized under the topical sections as follows:Part I: Digital Transformation, Digital Economy and Investment, Artificial Intelligence and E-learning, E ... En savoir plus

    129,77 €

  • Funnels & Fortune: How to Launch and Scale Your Digital Marketing Agency

    par Josh Macauley ...
    Funnels & Fortune: How to Launch and Scale Your Digital Marketing Agency is your all-in-one roadmap to building a powerful agency that attracts clients, delivers results, and generates long-term wealth.Whether you're starting from scratch or looking to grow an existing side hustle, this book breaks down the exact steps to transform your skills into a thriving business. You'll discover how to ... En savoir plus

    1,99 €

  • Social Media

    Potenziale, Trends, Chancen und Risiken

    par Roland Gabriel, Heinz-Peter Röhrs ...
    Collection series Business and Economics (German Language)
    Die Themen Digitalisierung und Social Media werden in der Gesellschaft kontrovers diskutiert. Fast jeder Mensch kommt auf seine Art und aus seinem Blickwinkel mit Social-Media-Anwendungen in Berührung. Dieses Buch gibt anhand zahlreicher Beispiele einen Überblick über die Vielfalt der Nutzungsmöglichkeiten, Potenziale, Chancen, Risiken und Gefahren. So trägt es zum kompetenten Umgang im Privat- ... En savoir plus

    37,28 €

  • TikTok Shop Domination: No‑Face Sales Explosion

    Navigating Influence, Automation, and Digital Retail Dynamics

    par Gideon Hart ...
    This book analyzes how TikTok's no‑face selling trend reshapes the future of e‑commerce and digital influence. It examines the mechanisms behind faceless branding, automated storefronts, and algorithmic visibility that drive new forms of online retail. Drawing on insights from digital marketing, creator behavior, and consumer psychology, it reveals how strategic anonymity can amplify trust and ... En savoir plus

    8,99 €

  • Selling Online Made Easy: A Comprehensive Guide

    par Jordan Gillespie ...
    "Selling Online Made Easy: A Comprehensive Guide" is a detailed eBook designed to help aspiring entrepreneurs and established business owners navigate the world of e-commerce. The guide begins with an exploration of the online market, highlighting its evolution, current trends, and strategies for identifying profitable market opportunities. It then delves into the practical aspects of setting up ... En savoir plus

    5,49 €

  • 跨境电子商务服务管理实施指南

    par 刘小茵 李尧等 ...
    本书瞄准跨境电子商务产业，论述跨境电子商务服务质量管理规范，为用户提供通用的服务质量模型方法；针对国内外市场对跨境电子商务服务管理的迫切需求，给出跨境电子商务服务管理最佳实践指南；阐述跨境电子商务服务质量管理的实施方法和流程，帮助跨境在线销售商开展跨境电子商务服务管理和服务质量成熟度持续改进；进行跨境电子商务服务管理示例分析，对跨境电子商务服务质量成熟度应用和评估方法予以说明，并给出实施方法和应用步骤。 ... En savoir plus

    7,10 € ou Gratuit avec Kobo Plus

  • The Evolution of Business in the Cyber Age

    Digital Transformation, Threats, and Security

    Modifié par Divya Gupta Chowdhry, Rahul Verma, Manisha Mathur ...
    This book has a two-fold mission: to explain and facilitate digital transition in business organizations using information and communications technology and to address the associated growing threat of cyber crime and the challenge of creating and maintaining effective cyber protection.The book begins with a section on Digital Business Transformation, which includes chapters on tools for integrated ... En savoir plus

    147,16 €

  • China Internet Development Report 2020

    Blue Book for World Internet Conference

    par Chinese Academy of Cyberspace Studies ...
    Collection series Engineering (R0)
    This book systematically summarizes the development process of China Internet in 2020, reveals the strong impact of Internet on China's economic development and social progress, and displays the course of the Chinese people's changes from beneficiary and participant to builder, contributor, and joint maintainer of cyberspace development and security during the Internet development; objectively ... En savoir plus

    83,42 €

  • Influencer Marketing on TikTok Strategies for Success

    Influencer Marketing on TikTok Strategies for Success

    par Mayfair Digital Agency ...
    "Influencer Marketing on TikTok: Strategies for Success" unlocks the power of one of the most dynamic and engaging social media platforms for effective brand promotion. This book offers an in-depth exploration of the unique strategies and tactics that drive successful influencer collaborations on TikTok. From identifying the right influencers who resonate with the target audience to crafting ... En savoir plus

    2,49 € ou Gratuit avec Kobo Plus