Excellent end of life care for people with heart failure is challenging but possible. Failure to address this aspect of care has serious consequences for patients, their families, clinicians and the use of health resources. Heart Failure: From Advanced Disease to Bereavement illustrates the complexity and importance of end of life care for patients with advanced heart failure. This book is a pocket reference for everyday use in the clinic, ward or home visit for all doctors, nurse...

Shoreline of Infinity published brand new science fiction stories from writers from all over the world. In this issue we also present our new comic feature, The Beachcomber. We have book reviews, an interview with new writer Dee Raspin, and we continue our exploration of classic Scottish science fiction, with A Voyage to Arcturus by David Lyndsay.StoriesTime for Tea—J.K. FultonThe Slipping—Miriam JohnsonLacewing—Edd VickInto the Head, I...

Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, workin...

This comprehensive study examines how UK publishers leverage pop culture across TikTok and Instagram, analysing over 1,000 posts from 16 publishers during 12 months. The research demonstrates how pop culture functions as a powerful distribution mechanism within the attention economy, utilising gender dynamics, trending content, strategic timing, and music to connect authentically with target audiences.This evidence-based guide provides practical insights into how UK publishers effe...

How do brands cultivate loyalty and influence consumer purchasing decisions? The Power of Brand Ownership explores the complex dynamics between branding and consumer identity within both the physical and digital realms that form our cultural landscape. Miriam J. Johnson uncovers a symbiotic relationship where brands serve not merely as navigational aids in a consumer's journey but also as integral components of self-identity and social projection, and the power that entails. Investigating ...

The growth and adoption of social media has significantly impacted the writing and publishing landscape, challenging traditional concepts of authorship and prompting a re-evaluation of how authors present themselves in digitally social spaces. This book explores how authors navigate the performance of their authorship in the digital age, focusing on the development of author identity, its relationship to performance, the value of authenticity, and how authors may self-censor based on who t...

"The Science of Optimal Health: Separating Fact from Fiction" is to provide readers with an understanding of the current scientific evidence surrounding health and wellness. In this chapter, readers will learn to differentiate between what is based on solid scientific research versus what is simply a popular myth or fad.It's begins by examining common myths that people believe about health, such as the idea that taking vitamins or supplements can replace a healthy diet. It's then d...

Prayers, Confessions, and Declarations That Hit the Mark!Do you pray prayers that sometimes feel like they hit the ceiling? Are you frustrated by religious praying that does not seem to produce results? Have you tried to start "decreeing and declaring" God's promises, only to feel like you are simply reciting spiritual formulas? It’s time for you to unlock the force of Bible-based, prophetic decrees that release the breath, life, and Spirit of Jesus!Larry Sparks, publisher ...

Edited by world-renowned animal scientist Dr Temple Grandin, this book integrates scientific research and industry literature on cattle, pigs, poultry, sheep, goats, deer, and horses, in both the developed and developing world, to provide a practical guide to humane handling and minimizing animal stress. Reviewing the latest research on transport systems, restraint methods and facilities for farms and slaughterhouses, this new edition expands on new developments in the field, as well as co...

Volume 34 of Theatre History Studies revisits the foundations of theatre, explores the boundaries and definitions of theatre, and illuminates how writing about the history of theatre is itself a form of historiography.The five essays are arranged chronologically, starting with Alan Sikes’s discussion of the Abydos Passion Play. Sikes challenges the long-held interpretation of that ritualized annual reenactment of the death, dismemberment, and return to life of Egyptian god...

Social media and digital technologies are transforming what and how we read. Books and Social Media considers the way in which readers and writers come together in digital communities to discover and create new works of fiction.This new way of engaging with fiction stretches the boundaries of what has been considered a book in the past by moving beyond the physical or even digitally bound object to the consideration of content, containers, and the ability to share. Using e...

The Holy Spirit is reintroducing the church to Pentecostal Fire!When many consider modern Christianity, they rightly wonder how we have come so far from the dynamic, supernatural community pictured in the Book of Acts. God did not change between then and now. What happened? Could it be that, in our quest to be relevant, entertaining, hip and appealing to modern culture, we have lowered the standard for the Christian life?We need a true revival that...