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The Graphic Communication Handbook

de Simon Downs ...

Series series Media Practice
The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication ... Leer más

$1,066 MXN

The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication
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Hegarty on Creativity

There are No Rules

de John Hegarty ...

We're all creative, but only some of us will be lucky enough to earn our living by it. Creativity isn't an occupation. It's a preoccupation. It invents, perfects and defines our world. It explains and entertains us. But what drives creativity? Inspires it? Sustains it? Written and delightfully illustrated by one of the leaders in creative thinking, 'Hegarty on Creativity' is insightful, ... Leer más

$181 MXN

We're all creative, but only some of us will be lucky enough to earn our living by it. Creativity isn't an occupation. It's a preoccupation. It invents, perfects and defines our world. It explains and entertains us. But what drives creativity? Inspires it? Sustains it? Written and delightfully illustrated by one of the leaders in creative thinking, 'Hegarty on Creativity' is insightful,
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The Advertising Concept Book

Think Now, Design Later

de Pete Barry ...

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the ... Leer más

$423 MXN

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the
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Paper: An Elegy

de Ian Sansom ...

A witty, personal and entertaining reflection on the history and meaning of paper during the (passing) era of its universal importance.Paper serves nearly every function of our lives. It is the technology with which we have made sense of the world.Yet the age of paper is ending. Ebooks now outsell their physical counterparts. Still, there are some uses of paper that seem unlikely to change – ... Leer más

$159 MXN

A witty, personal and entertaining reflection on the history and meaning of paper during the (passing) era of its universal importance.Paper serves nearly every function of our lives. It is the technology with which we have made sense of the world.Yet the age of paper is ending. Ebooks now outsell their physical counterparts. Still, there are some uses of paper that seem unlikely to change –
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Design for Information

An Introduction to the Histories, Theories, and Best Practices Behind Effective Information Visualizations

de Isabel Meirelles ...

The visualization process doesn’t happen in a vacuum; it is grounded in principles and methodologies of design, cognition, perception, and human-computer-interaction that are combined to one’s personal knowledge and creative experiences. Design for Information critically examines other design solutions —current and historic— helping you gain a larger understanding of how to solve specific problems ... Leer más

$511 MXN

The visualization process doesn’t happen in a vacuum; it is grounded in principles and methodologies of design, cognition, perception, and human-computer-interaction that are combined to one’s personal knowledge and creative experiences. Design for Information critically examines other design solutions —current and historic— helping you gain a larger understanding of how to solve specific problems
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Design Management

Managing Design Strategy, Process and Implementation

de Kathryn Best ...

Series series Required Reading Range
Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to ... Leer más

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Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to
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Giovanni Pintori. The Stark Tension between Flair and Discretion.

de Massimiliano Musina ...

Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive works that created the Olivetti image and were an emblematic reference in the history of 20th-century design. This book, the only in-depth monographic study of Pintori, investigates his life and ... Leer más

$408 MXN o gratis con Kobo Plus

Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive works that created the Olivetti image and were an emblematic reference in the history of 20th-century design. This book, the only in-depth monographic study of Pintori, investigates his life and
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Data Visualization for Design Thinking

Applied Mapping

de Winifred E. Newman ...

Data Visualization for Design Thinking helps you make better maps. Treating maps as applied research, you’ll be able to understand how to map sites, places, ideas, and projects, revealing the complex relationships between what you represent, your thinking, the technology you use, the culture you belong to, and your aesthetic practices. More than 100 examples illustrated with over 200 color images ... Leer más

$1,376 MXN

Data Visualization for Design Thinking helps you make better maps. Treating maps as applied research, you’ll be able to understand how to map sites, places, ideas, and projects, revealing the complex relationships between what you represent, your thinking, the technology you use, the culture you belong to, and your aesthetic practices. More than 100 examples illustrated with over 200 color images
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The Packaging Designer's Book of Patterns

de George L. Wybenga, Lászlo Roth ...

The essential packaging design resource, now with more patterns than ever!For more than two decades, The Packaging Designer's Book of Patterns has served as an indispensable source of ideas and practical solutions for a wide range of packaging design challenges.This Fourth Edition offers more than 600 patterns and structural designs—more than any other book—all drawn to scale and ready to be ... Leer más

$1,297 MXN

The essential packaging design resource, now with more patterns than ever!For more than two decades, The Packaging Designer's Book of Patterns has served as an indispensable source of ideas and practical solutions for a wide range of packaging design challenges.This Fourth Edition offers more than 600 patterns and structural designs—more than any other book—all drawn to scale and ready to be
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Becoming Designers

Education and Influence

Edición de Stuart Mealing, Esther Dudley ...

Design Research is an area that is both current and growing, but texts on the subjects are in short supply. This book is a response to the vitality of discussion within journals and at conferences, and it intends to place Design Research in its rightful place at the heart of studio-based education and practice.Offering a valuable context within which to understand the educational needs and ... Leer más

$409 MXN

Design Research is an area that is both current and growing, but texts on the subjects are in short supply. This book is a response to the vitality of discussion within journals and at conferences, and it intends to place Design Research in its rightful place at the heart of studio-based education and practice.Offering a valuable context within which to understand the educational needs and
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Flip charting

quick guide and handy hints

de Jennifer Cahill ...

Flip Charting Quick Guide and Handy Hints has been developed as an introduction to flip charting for facilitators, trainers, corporate managers and anyone that is seeking a dynamic and engaging way to run face to face presentations.It has been designed to be simple to follow and easy to refer back to when preparing for a presentation.This book introduces readers to the concept of flip charting and ... Leer más

$120 MXN

Flip Charting Quick Guide and Handy Hints has been developed as an introduction to flip charting for facilitators, trainers, corporate managers and anyone that is seeking a dynamic and engaging way to run face to face presentations.It has been designed to be simple to follow and easy to refer back to when preparing for a presentation.This book introduces readers to the concept of flip charting and
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Visual Research

An Introduction to Research Methods in Graphic Design

de Russell Bestley, Mr Ian Noble ...

Series series Required Reading Range
Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and ... Leer más

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Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and
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Hegarty on Creativity

The Advertising Concept Book

Paper: An Elegy

Design for Information

Design Management

Giovanni Pintori. The Stark Tension between Flair and Discretion.

Data Visualization for Design Thinking

The Packaging Designer's Book of Patterns

Becoming Designers

Flip charting

Visual Research