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Required Reading Range Serie de eBooks

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  • Visual Research

    An Introduction to Research Methods in Graphic Design

    de Russell Bestley, Mr Ian Noble ...
    Series series Required Reading Range
    Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and ... Leer más

    $668 MXN

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  • Hegarty on Creativity

    There are No Rules

    de John Hegarty ...
    We're all creative, but only some of us will be lucky enough to earn our living by it. Creativity isn't an occupation. It's a preoccupation. It invents, perfects and defines our world. It explains and entertains us. But what drives creativity? Inspires it? Sustains it? Written and delightfully illustrated by one of the leaders in creative thinking, 'Hegarty on Creativity' is insightful, ... Leer más

    $181 MXN

  • The Advertising Concept Book

    Think Now, Design Later

    de Pete Barry ...
    This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the ... Leer más

    $423 MXN

  • Wally Olins. Brand New.

    The Shape of Brands to Come

    de Wally Olins ...
    What is the future for brands and branding? Does globalization mean that individuality will be crushed by massive multinationals? Or will there still be room for brands and places that trade on being different? With the rise of new markets in India, China, Brazil and elsewhere, will new global brands emerge based around local strengths and heritage? If so, what will this mean for the traditional ... Leer más

    $287 MXN

  • Design: Portfolio

    Self promotion at its best

    de Craig Welsh ...
    Series series Design
    Featuring a curated collection of approximately 300 exquisite designs, along with essays from designers in the field about the essence and importance of a good portfolio design, Design: Portfolio contains mini-workshops that dissect several featured projects and highlight the effectiveness of exceptional design treatments from around the world. Designers will discover the underlying details that ... Leer más

    $511 MXN

  • Design for Information

    An Introduction to the Histories, Theories, and Best Practices Behind Effective Information Visualizations

    de Isabel Meirelles ...
    The visualization process doesn’t happen in a vacuum; it is grounded in principles and methodologies of design, cognition, perception, and human-computer-interaction that are combined to one’s personal knowledge and creative experiences. Design for Information critically examines other design solutions —current and historic— helping you gain a larger understanding of how to solve specific problems ... Leer más

    $511 MXN

  • Design Management

    Managing Design Strategy, Process and Implementation

    de Kathryn Best ...
    Series series Required Reading Range
    Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to ... Leer más

    $724 MXN

  • Giovanni Pintori. The Stark Tension between Flair and Discretion.

    de Massimiliano Musina ...
    Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive works that created the Olivetti image and were an emblematic reference in the history of 20th-century design. This book, the only in-depth monographic study of Pintori, investigates his life and ... Leer más

    $408 MXN o gratis con Kobo Plus

  • Observing the User Experience

    A Practitioner's Guide to User Research

    de Mike Kuniavsky ...
    The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've created. Filled with real-world experience and a wealth of practical ... Leer más

    $837 MXN

  • Data Visualization for Design Thinking

    Applied Mapping

    de Winifred E. Newman ...
    Data Visualization for Design Thinking helps you make better maps. Treating maps as applied research, you’ll be able to understand how to map sites, places, ideas, and projects, revealing the complex relationships between what you represent, your thinking, the technology you use, the culture you belong to, and your aesthetic practices. More than 100 examples illustrated with over 200 color images ... Leer más

    $1,376 MXN

  • The Graphic Communication Handbook

    de Simon Downs ...
    Series series Media Practice
    The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication ... Leer más

    $1,066 MXN

  • Becoming Designers

    Education and Influence

    Edición de Stuart Mealing, Esther Dudley ...
    Design Research is an area that is both current and growing, but texts on the subjects are in short supply. This book is a response to the vitality of discussion within journals and at conferences, and it intends to place Design Research in its rightful place at the heart of studio-based education and practice.Offering a valuable context within which to understand the educational needs and ... Leer más

    $409 MXN