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Lydbøker

Unreasonable Hospitality

The Remarkable Power of Giving People More Than They Expect - The New York Times Bestseller

av Will Guidara ...

Fortalt av Will Guidara ...

Serie serien Unreasonable Hospitality
Uforkortet

8 timer 37 min

**Brought to you by Penguin.Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.**Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull ... Les mer

180,94 kr

**Brought to you by Penguin.Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.**Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull
... Les mer
Lydbøker

Why Web3 Marketing Converts Gen Z

A Gamified, Community-First, Collaborative Strategy

av Jack Dalrymple ...

Fortalt av Digital Voice Martin G ...

Uforkortet

3 timer 12 min

This audiobook is narrated by a digital voice.Engage Gen Z. Future-Proof Your Brand. In today’s fast-changing digital landscape, brands are struggling to capture the attention of Gen Z, a generation that values authenticity, collaboration, and community like never before. The old playbook of one-way messaging and transactional loyalty programs is no longer enough. Enter web3 marketing, a ... Les mer

236,62 kr eller gratis med Kobo Plus

This audiobook is narrated by a digital voice.Engage Gen Z. Future-Proof Your Brand. In today’s fast-changing digital landscape, brands are struggling to capture the attention of Gen Z, a generation that values authenticity, collaboration, and community like never before. The old playbook of one-way messaging and transactional loyalty programs is no longer enough. Enter web3 marketing, a
... Les mer
Lydbøker

Buyer Personas

How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

av Adele Revella ...

Fortalt av Pam Ward ...

Uforkortet

7 timer 2 min

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to ... Les mer

189,28 kr

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to
... Les mer
Lydbøker

Consumer Experiences and Emotion Management

av Avinash Kapoor ...

Fortalt av Adam Lofbomm ...

Uforkortet

4 timer 41 min

Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' life. Further, the challenges that marketers and researchers face in today's global ... Les mer

123,00 kr

Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' life. Further, the challenges that marketers and researchers face in today's global
... Les mer
Lydbøker

High-Tech, High-Touch Customer Service

Inspire Timeless Loyalty in the Demanding New World of Social Commerce

av Micah Solomon ...

Fortalt av Micah Solomon, Sean Pratt ...

Uforkortet

6 timer 7 min

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer.Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of ... Les mer

264,93 kr

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer.Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of
... Les mer
Lydbøker

This Is Personal

The Art of Delivering the Right Email at the Right Time

av Brennan Dunn ...

Fortalt av Matt Weisgerber ...

Uforkortet

6 timer 14 min

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy.This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.Author ... Les mer

151,40 kr

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy.This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.Author
... Les mer
Lydbøker

The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For You

av Steven Porter ...

Fortalt av Marcus Mulenga ...

Uforkortet

15 min

The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For YouYou know about testimonials – those little blurbs from customers that tell prospects how great a product or service is. But did you also know that over 70% of customers look at product reviews before buying? And 90% of participants in a ... Les mer

47,25 kr eller gratis med Kobo Plus

The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For YouYou know about testimonials – those little blurbs from customers that tell prospects how great a product or service is. But did you also know that over 70% of customers look at product reviews before buying? And 90% of participants in a
... Les mer
Lydbøker

Afinal, o que é exatamente um distúrbio financeiro?

av Cesar Bravo, Cesar Bravo ...

Fortalt av Márcio Lino ...

Forkortet

8 min

Os distúrbios financeiros são padrões persistentes, previsíveis e frequentemente rígidos de comportamentos autodestrutivos relacionados ao dinheiro, que trazem estresse, ansiedade, sofrimento emocional e incapacidade a áreas importantes da vida. ... Les mer

Var 25,00 kr Nå 19,00 kr

Os distúrbios financeiros são padrões persistentes, previsíveis e frequentemente rígidos de comportamentos autodestrutivos relacionados ao dinheiro, que trazem estresse, ansiedade, sofrimento emocional e incapacidade a áreas importantes da vida.
... Les mer
Lydbøker

Licence to be Bad

How Economics Corrupted Us

av Jonathan Aldred ...

Fortalt av Charlie Anson ...

Uforkortet

10 timer 48 min

Penguin presents the audiobook edition of Licence to be Bad written by Jonathan Alred, read by Charlie Anson.Over the past fifty years, the way we value what is 'good' and 'right' has changed dramatically. Behaviour that to our grandparents' generation might have seemed stupid, harmful or simply wicked now seems rational, natural, woven into the very logic of things. And, asserts Jonathan Aldred ... Les mer

155,09 kr

Penguin presents the audiobook edition of Licence to be Bad written by Jonathan Alred, read by Charlie Anson.Over the past fifty years, the way we value what is 'good' and 'right' has changed dramatically. Behaviour that to our grandparents' generation might have seemed stupid, harmful or simply wicked now seems rational, natural, woven into the very logic of things. And, asserts Jonathan Aldred
... Les mer
Lydbøker

À votre insu: L’influence qui nous gouverne

av Eric Giegelmann ...

Fortalt av Voix Numérique Fabien G ...

Serie Lydbok 2 - Histoire, société et politique
Uforkortet

1 time 39 min

Ce livre audio est narré par une voix numérique.Dans un monde saturé de bruits, d’images, d’odeurs, de normes et de sollicitations, que reste-t-il de notre liberté de choix ?Sommes-nous vraiment maîtres de ce que nous voyons, entendons, mangeons, désirons ?À travers une exploration vivante et documentée, ce livre dévoile comment la société moderne impose – souvent sans bruit – ses couleurs, ses ... Les mer

18,94 kr eller gratis med Kobo Plus

Ce livre audio est narré par une voix numérique.Dans un monde saturé de bruits, d’images, d’odeurs, de normes et de sollicitations, que reste-t-il de notre liberté de choix ?Sommes-nous vraiment maîtres de ce que nous voyons, entendons, mangeons, désirons ?À travers une exploration vivante et documentée, ce livre dévoile comment la société moderne impose – souvent sans bruit – ses couleurs, ses
... Les mer
Lydbøker

Jytte fra Marketing er desværre gået for i dag

Sådan bruger du adfærdsdesign til at skabe forandringer i den virkelige verden

av Morten Münster, Helle Harder ...

Fortalt av Morten Rønnelund ...

Serie Lydbok 1 - Jytte-serien
Uforkortet

7 timer 29 min

Barack Obama brugte det som sin hemmelige konkurrencefordel til at vinde to valg. Virksomheder som Google, Amazon og Novo Nordisk bruger det til at skabe innovation, øge compliance, forbedre arbejdsmiljøet og sælge flere produkter. Og succesfulde ledergrupper i C20-indekset er begyndt at bruge det som deres foretrukne strategiske greb.Men hvad er det for en indsigt, der her er tale om? Svaret er ... Les mer

180,69 kr

Barack Obama brugte det som sin hemmelige konkurrencefordel til at vinde to valg. Virksomheder som Google, Amazon og Novo Nordisk bruger det til at skabe innovation, øge compliance, forbedre arbejdsmiljøet og sælge flere produkter. Og succesfulde ledergrupper i C20-indekset er begyndt at bruge det som deres foretrukne strategiske greb.Men hvad er det for en indsigt, der her er tale om? Svaret er
... Les mer
Lydbøker

Den lille guide til penge, krak & bobler

av Martin Mygind ...

Fortalt av Marie Mondrup ...

Uforkortet

3 timer 43 min

Hvad er penge, hvor kommer de fra, og hvorfor har vi dem? Tre spørgsmål, som besvares gennem en fortælling om magthavere, guldgravere og de tidligste stammefolk. Med afsæt i menneskelig natur fortælles den glemte historie om penge og samfundets økonomiske sammenhænge.I ”Den lille guide til penge, krak og bobler” fortæller økonom Martin Mygind om markedets dynamikker og forklarer, hvorfor ... Les mer

118,94 kr

Hvad er penge, hvor kommer de fra, og hvorfor har vi dem? Tre spørgsmål, som besvares gennem en fortælling om magthavere, guldgravere og de tidligste stammefolk. Med afsæt i menneskelig natur fortælles den glemte historie om penge og samfundets økonomiske sammenhænge.I ”Den lille guide til penge, krak og bobler” fortæller økonom Martin Mygind om markedets dynamikker og forklarer, hvorfor
... Les mer
Lydbøker

The Age Code

The New Science of Food and How It Can Save Us

av David Cox ...

Fortalt av Oliver Hembrough ...

Uforkortet

13 timer 2 min

** As seen on ITV Tonight… THE INTERNATIONAL BESTSELLER **** A New Scientist Best Book of 2026 **'Clear and compelling' Chris van Tulleken'Really interesting and insightful' Joe Wicks'Fascinating' Tim Spector–What if the food you eat could rewind your biological clock?From the rising incidence of cancer in the under-5... ... Les mer

292,40 kr

** As seen on ITV Tonight… THE INTERNATIONAL BESTSELLER **** A New Scientist Best Book of 2026 **'Clear and compelling' Chris van Tulleken'Really interesting and insightful' Joe Wicks'Fascinating' Tim Spector–What if the food you eat could rewind your biological clock?From the rising incidence of cancer in the under-5...
... Les mer
Lydbøker

Money Savings to Make Life Better Per Month

A Technical and Behavioral Analysis of Financial Optimization Systems (2026 Edition)

av Azhar ul Haque Sario ...

Fortalt av Digital Voice Madison G ...

Uforkortet

5 timer 10 min

This audiobook is narrated by a digital voice.Forget everything you know about budgeting, because in 2026, the rules of money have changed forever.This book is a complete guide to financial survival in the modern era. It covers the new world of 2026 finance. You will learn about "Neuro-Cognitive" spending. This explains why your brain loves to buy things. We explore "Reward Prediction Error." This ... Les mer

56,72 kr eller gratis med Kobo Plus

This audiobook is narrated by a digital voice.Forget everything you know about budgeting, because in 2026, the rules of money have changed forever.This book is a complete guide to financial survival in the modern era. It covers the new world of 2026 finance. You will learn about "Neuro-Cognitive" spending. This explains why your brain loves to buy things. We explore "Reward Prediction Error." This
... Les mer
Lydbøker

Delight Your Customers

7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary

av Steve Curtin ...

Fortalt av Sean Pratt ...

Uforkortet

6 timer 29 min

When asked what their work entails, most employees list the duties or tasks associated with their job roles. Very few refer to the true essence of their job, their highest priority at work: to create delighted customers who will be less price sensitive, have higher repurchase rates, and enthusiastically recommend the company or brand to others. Without this customer focus, all that exists is a ... Les mer

264,93 kr

When asked what their work entails, most employees list the duties or tasks associated with their job roles. Very few refer to the true essence of their job, their highest priority at work: to create delighted customers who will be less price sensitive, have higher repurchase rates, and enthusiastically recommend the company or brand to others. Without this customer focus, all that exists is a
... Les mer
Lydbøker

GuíaBurros: La importancia del capital humano en la empresa

Historias inspiradoras para emprendedores, directivos y empleados

av Francisco Samblás ...

Fortalt av María José Bosch ...

Uforkortet

2 timer 46 min

Hoy, más que nunca, el mayor y mejor capital del que puede disponer una empresa es el talento, la creatividad y la capacidad de trabajar produciendo resultados de sus empleados. Y muchas veces estos ya están en la empresa, pero o no se les identifica o no se les valora.En este libro, se muestra a través de historias inspiradoras, cómo poner en valor los propios talentos en el trabajo por parte de ... Les mer

95,00 kr eller gratis med Kobo Plus

Hoy, más que nunca, el mayor y mejor capital del que puede disponer una empresa es el talento, la creatividad y la capacidad de trabajar produciendo resultados de sus empleados. Y muchas veces estos ya están en la empresa, pero o no se les identifica o no se les valora.En este libro, se muestra a través de historias inspiradoras, cómo poner en valor los propios talentos en el trabajo por parte de
... Les mer
Lydbøker

Hoodwinked

How Marketers Use the Same Tactics as Cults

av Mara Einstein, PhD ...

Fortalt av Mara Einstein ...

Uforkortet

10 timer 43 min

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This ... Les mer

189,28 kr

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This
... Les mer
Lydbøker

How to get free media coverage for your small business

av Jules Brooke ...

Fortalt av Jules Brooke ...

Uforkortet

4 timer 36 min

PR is the most powerful way a small business can promote themselves - and it's free! Australian small business PR expert, Jules Brooke draws on decades of experience helping small businesses understand what is needed to get started, how to 'spin' your story and develop great story angles that appeal to readers, the process of contacting the media (including role plays), the types of media to ... Les mer

94,40 kr eller gratis med Kobo Plus

PR is the most powerful way a small business can promote themselves - and it's free! Australian small business PR expert, Jules Brooke draws on decades of experience helping small businesses understand what is needed to get started, how to 'spin' your story and develop great story angles that appeal to readers, the process of contacting the media (including role plays), the types of media to
... Les mer
Lydbøker

Hug Your Haters

How to Embrace Complaints and Keep Your Customers

av Jay Baer ...

Fortalt av Jay Baer ...

Uforkortet

5 timer 36 min

Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all ... Les mer

264,93 kr

Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all
... Les mer
Lydbøker

Stuck Monkey

The Deadly Planetary Cost of the Things We Love

av James Hamilton-Paterson ...

Fortalt av Barnaby Edwards ...

Uforkortet

8 timer 22 min

Bloomsbury presents Stuck Monkey by James Hamilton-Paterson, read by Barnaby Edwards.People hunting monkeys in the jungle once devised a simple yet effective trap: When the creature found a banana in a large jar with a narrow neck, it would plunge its paw in to retrieve it. But it couldn’t let go. And unless the monkey released the banana, it was stuck.We are, of course, the stuck monkey, ... Les mer

180,94 kr

Bloomsbury presents Stuck Monkey by James Hamilton-Paterson, read by Barnaby Edwards.People hunting monkeys in the jungle once devised a simple yet effective trap: When the creature found a banana in a large jar with a narrow neck, it would plunge its paw in to retrieve it. But it couldn’t let go. And unless the monkey released the banana, it was stuck.We are, of course, the stuck monkey,
... Les mer
Lydbøker

Ask

The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy . . . Create a Mass of Raving Fans . . . and Take Any Business to the Nex

av Ryan Levesque ...

Fortalt av Tom Parks ...

Uforkortet

6 timer 7 min

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this revised and updated edition of his best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly ... Les mer

142,03 kr

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this revised and updated edition of his best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly
... Les mer
Lydbøker

Позитивная иррациональность. Как извлекать выгоду из своих нелогичных поступков

av Дэн Ариели, Дэн Ариели ...

Fortalt av Ivan Искусственный Интеллект ...

Uforkortet

8 timer 45 min

Книга озвучена искусственным интеллектом. Он был разработан специально для чтения текста, умеет учиться и постоянно становится лучше. Захватывающее исследование Дэна Ариели, эксперта в области поведенческой экономики и автора бестселлера «Предсказуемая иррациональность», о неожиданной пользе нелогичных поступков на работе и в личной жизни. Почему высокие бонусы не мотивируют и что на самом деле ... Les mer

79,00 kr eller gratis med Kobo Plus

Книга озвучена искусственным интеллектом. Он был разработан специально для чтения текста, умеет учиться и постоянно становится лучше. Захватывающее исследование Дэна Ариели, эксперта в области поведенческой экономики и автора бестселлера «Предсказуемая иррациональность», о неожиданной пользе нелогичных поступков на работе и в личной жизни. Почему высокие бонусы не мотивируют и что на самом деле
... Les mer
Lydbøker

Gérer son budget au quotidien et dénicher les meilleures affaires sur Internet

av Eric Giegelmann ...

Fortalt av Voix Numérique Francine G ...

Serie Lydbok 5 - Économie, finance et travail
Uforkortet

2 timer 20 min

Ce livre audio est narré par une voix numérique.Et si gérer son budget au quotidien devenait simple, efficace... et même gratifiant ?Dans un monde où les dépenses s’envolent et les tentations sont omniprésentes, savoir maîtriser ses finances et profiter des meilleures opportunités du net est un véritable super-pouvoir. Ce guide pratique vous offre des méthodes concrètes et accessibles pour ... Les mer

18,94 kr eller gratis med Kobo Plus

Ce livre audio est narré par une voix numérique.Et si gérer son budget au quotidien devenait simple, efficace... et même gratifiant ?Dans un monde où les dépenses s’envolent et les tentations sont omniprésentes, savoir maîtriser ses finances et profiter des meilleures opportunités du net est un véritable super-pouvoir. Ce guide pratique vous offre des méthodes concrètes et accessibles pour
... Les mer
Lydbøker

Mehengai Maar Gayi

av Vivek Kaul ...

Fortalt av Vivek Kaul ...

Serie Lydbok 4 - Economics, Ek Prem Katha
Uforkortet

27 min

कई साल पहले हमारे दादा-दादी जिस बजट मे घर चलाते थे, आज उसी बजट पे घर चलाना मुमकिन नही रहा. ऐसा क्यों है, क्या आपने कभी सोचा है? प्याज़ की कीमत अचानक इतनी क्यों बढ़ जाती है? क्यों हर साल लगातार हम महंगाई की मार झेल रहे हैं? ऐसी और भी कई रोचक बातें सुनिए इस एपिसोड में. ... Les mer

Var 39,00 kr Nå 35,00 kr

कई साल पहले हमारे दादा-दादी जिस बजट मे घर चलाते थे, आज उसी बजट पे घर चलाना मुमकिन नही रहा. ऐसा क्यों है, क्या आपने कभी सोचा है? प्याज़ की कीमत अचानक इतनी क्यों बढ़ जाती है? क्यों हर साल लगातार हम महंगाई की मार झेल रहे हैं? ऐसी और भी कई रोचक बातें सुनिए इस एपिसोड में.
... Les mer

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Anbefalt for deg

Forbrukeratferd Lydbøker

Unreasonable Hospitality

Why Web3 Marketing Converts Gen Z

Buyer Personas

Consumer Experiences and Emotion Management

High-Tech, High-Touch Customer Service

This Is Personal

The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For You

Afinal, o que é exatamente um distúrbio financeiro?

Licence to be Bad

À votre insu: L’influence qui nous gouverne

Jytte fra Marketing er desværre gået for i dag

Den lille guide til penge, krak & bobler

The Age Code

Money Savings to Make Life Better Per Month

Delight Your Customers

GuíaBurros: La importancia del capital humano en la empresa

Hoodwinked

How to get free media coverage for your small business

Hug Your Haters

Stuck Monkey

Ask

Позитивная иррациональность. Как извлекать выгоду из своих нелогичных поступков

Gérer son budget au quotidien et dénicher les meilleures affaires sur Internet

Mehengai Maar Gayi