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Lydbøker

The JOLT Effect

How High Performers Overcome Customer Indecision

av Matthew Dixon, Ted McKenna ...

Fortalt av Matthew Dixon, Ted McKenna ...

Uforkortet

5 timer 47 min

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Les mer

165,70 kr

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and
... Les mer
Lydbøker

Unreasonable Hospitality

The Remarkable Power of Giving People More Than They Expect - The New York Times Bestseller

av Will Guidara ...

Fortalt av Will Guidara ...

Serie serien Unreasonable Hospitality
Uforkortet

8 timer 37 min

**Brought to you by Penguin.Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.**Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull ... Les mer

180,94 kr

**Brought to you by Penguin.Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.**Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull
... Les mer
Lydbøker

Doughnut Economics

The must-read book that redefines economics for a world in crisis

av Kate Raworth ...

Fortalt av Kate Raworth ...

Uforkortet

10 timer 49 min

Brought to you by Penguin.Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all ... Les mer

142,17 kr

Brought to you by Penguin.Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all
... Les mer
Lydbøker

50 Perspectivas De Economía Conductual Para Transformar Tus Decisiones En 7 Minutos Cada Una

Descubre cómo aplicar principios de economía conductual para tomar decisiones más inteligentes y efectivas en solo 7 minutos

av Nietsnie Trebla ...

Fortalt av Voz Digital Sara G ...

Uforkortet

8 timer 51 min

Este audiolibro está narrado por una voz digital.Descubre el poder transformador de la economía conductual con '50 Perspectivas de Economía Conductual para Transformar tus Decisiones en 7 Minutos Cada Una'. Este libro ofrece un enfoque práctico y accesible a las complejidades de la toma de decisiones, desglosando 50 conceptos clave en breves capítulos que te permitirán comprender y aplicar ... Les mer

28,31 kr eller gratis med Kobo Plus

Este audiolibro está narrado por una voz digital.Descubre el poder transformador de la economía conductual con '50 Perspectivas de Economía Conductual para Transformar tus Decisiones en 7 Minutos Cada Una'. Este libro ofrece un enfoque práctico y accesible a las complejidades de la toma de decisiones, desglosando 50 conceptos clave en breves capítulos que te permitirán comprender y aplicar
... Les mer
Lydbøker

How Confidence Works

The new science of self-belief

av Ian Robertson ...

Fortalt av Ian Robertson ...

Uforkortet

9 timer 46 min

Brought to you by Penguin.Why do boys instinctively bullshit more than girls?How do economic recessions shape a generation's confidence?Can we have too much confidence and, if so, what are the consequences?Imagine we could discover something that could make us richer, healthier, longer-living, smarter, kinder, happier, more motivated and more innovative. Ridiculous, you might say... What is th... ... Les mer

168,02 kr

Brought to you by Penguin.Why do boys instinctively bullshit more than girls?How do economic recessions shape a generation's confidence?Can we have too much confidence and, if so, what are the consequences?Imagine we could discover something that could make us richer, healthier, longer-living, smarter, kinder, happier, more motivated and more innovative. Ridiculous, you might say... What is th...
... Les mer
Lydbøker

Reimagining Capitalism

Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

av Rebecca Henderson ...

Fortalt av Lucinda Clare ...

Uforkortet

10 timer 39 min

Brought to you by Penguin.Free market capitalism is one of humanity's greatest inventions, and the greatest source of prosperity the world has ever seen. But it's also on the verge of destroying the planet and destabilizing society in its single-minded pursuit of maximizing shareholder value.Rebecca Henderson, McArthur University Professor at Harvard University, argues for a new framework; one ... Les mer

168,02 kr

Brought to you by Penguin.Free market capitalism is one of humanity's greatest inventions, and the greatest source of prosperity the world has ever seen. But it's also on the verge of destroying the planet and destabilizing society in its single-minded pursuit of maximizing shareholder value.Rebecca Henderson, McArthur University Professor at Harvard University, argues for a new framework; one
... Les mer
Lydbøker

High-Tech, High-Touch Customer Service

Inspire Timeless Loyalty in the Demanding New World of Social Commerce

av Micah Solomon ...

Fortalt av Micah Solomon, Sean Pratt ...

Uforkortet

6 timer 7 min

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer.Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of ... Les mer

264,93 kr

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer.Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of
... Les mer
Lydbøker

Rockonomics

What the Music Industry Can Teach Us About Economics (and Our Future)

av Alan Krueger ...

Fortalt av Fred Berman ...

Uforkortet

9 timer 6 min

'An entertaining guide to economics by a former adviser to Barack Obama that uses the lessons of the music business to explain what is happening in the rest of the world' The Times, Books of the YearAlan Krueger, the former chairman of the president's Council of Economic Advisers, uses the music industry, from rock artists to music executives, from managers to promoters, as a way in to explain the ... Les mer

302,90 kr

'An entertaining guide to economics by a former adviser to Barack Obama that uses the lessons of the music business to explain what is happening in the rest of the world' The Times, Books of the YearAlan Krueger, the former chairman of the president's Council of Economic Advisers, uses the music industry, from rock artists to music executives, from managers to promoters, as a way in to explain the
... Les mer
Lydbøker

Choose

The Single Most Important Decision Before Starting Your Business

av Ryan Levesque ...

Fortalt av Ryan Levesque ...

Uforkortet

4 timer 32 min

For the past 1 years, Inc. 5 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--hasguided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional ... Les mer

94,69 kr

For the past 1 years, Inc. 5 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--hasguided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional
... Les mer
Lydbøker

What Americans Really Want...Really

The Truth About Our Hopes, Dreams, and Fears

av Dr. Frank Luntz ...

Fortalt av Dr. Frank Luntz, L.J. Ganser ...

Uforkortet

11 timer 43 min

No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market ... Les mer

288,99 kr

No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market
... Les mer
Lydbøker

Позитивная иррациональность. Как извлекать выгоду из своих нелогичных поступков

av Дэн Ариели, Дэн Ариели ...

Fortalt av Ivan Искусственный Интеллект ...

Uforkortet

8 timer 45 min

Книга озвучена искусственным интеллектом. Он был разработан специально для чтения текста, умеет учиться и постоянно становится лучше. Захватывающее исследование Дэна Ариели, эксперта в области поведенческой экономики и автора бестселлера «Предсказуемая иррациональность», о неожиданной пользе нелогичных поступков на работе и в личной жизни. Почему высокие бонусы не мотивируют и что на самом деле ... Les mer

79,00 kr eller gratis med Kobo Plus

Книга озвучена искусственным интеллектом. Он был разработан специально для чтения текста, умеет учиться и постоянно становится лучше. Захватывающее исследование Дэна Ариели, эксперта в области поведенческой экономики и автора бестселлера «Предсказуемая иррациональность», о неожиданной пользе нелогичных поступков на работе и в личной жизни. Почему высокие бонусы не мотивируют и что на самом деле
... Les mer
Lydbøker

HUMAN BEHAVIOR: Learn how to Read People through Body Language and to Manipulate them with the Art of Persuasion

av Matthew Varner ...

Fortalt av dms ...

Uforkortet

7 timer 9 min

Human behavior is the response of individuals or groups of humans internal and external stimuli. It refers to the array of every physical action and observable associated with individuals, as well as the human race.This book is a complete guide written to be heard, designed to teach you more about human behavior. In this book you'll get proven techniques for reading human behavior, tips for ... Les mer

141,56 kr eller gratis med Kobo Plus

Human behavior is the response of individuals or groups of humans internal and external stimuli. It refers to the array of every physical action and observable associated with individuals, as well as the human race.This book is a complete guide written to be heard, designed to teach you more about human behavior. In this book you'll get proven techniques for reading human behavior, tips for
... Les mer
Lydbøker

Tilt

Shifting Your Strategy from Products to Customers

av Niraj Dawar ...

Fortalt av Walter Dixon ...

Uforkortet

6 timer 1 min

Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, ... Les mer

264,93 kr

Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor,
... Les mer
Lydbøker

Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a Bestseller

av M.V. Milan ...

Fortalt av Marcus Mulenga ...

Uforkortet

28 min

Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a BestsellerIn order to have a successful and profitable business, the ideal situation is to be able to sell multiple products that are bestsellers. This would make sure you are continuously raking in huge profits. But if you are just starting your own online business ... Les mer

47,25 kr eller gratis med Kobo Plus

Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a BestsellerIn order to have a successful and profitable business, the ideal situation is to be able to sell multiple products that are bestsellers. This would make sure you are continuously raking in huge profits. But if you are just starting your own online business
... Les mer
Lydbøker

Jytte fra Marketing er desværre gået for i dag

Sådan bruger du adfærdsdesign til at skabe forandringer i den virkelige verden

av Morten Münster, Helle Harder ...

Fortalt av Morten Rønnelund ...

Serie Lydbok 1 - Jytte-serien
Uforkortet

7 timer 29 min

Barack Obama brugte det som sin hemmelige konkurrencefordel til at vinde to valg. Virksomheder som Google, Amazon og Novo Nordisk bruger det til at skabe innovation, øge compliance, forbedre arbejdsmiljøet og sælge flere produkter. Og succesfulde ledergrupper i C20-indekset er begyndt at bruge det som deres foretrukne strategiske greb.Men hvad er det for en indsigt, der her er tale om? Svaret er ... Les mer

180,69 kr

Barack Obama brugte det som sin hemmelige konkurrencefordel til at vinde to valg. Virksomheder som Google, Amazon og Novo Nordisk bruger det til at skabe innovation, øge compliance, forbedre arbejdsmiljøet og sælge flere produkter. Og succesfulde ledergrupper i C20-indekset er begyndt at bruge det som deres foretrukne strategiske greb.Men hvad er det for en indsigt, der her er tale om? Svaret er
... Les mer
Lydbøker

Customer Acquisition Bundle, 2 in 1 Bundle

av Hazel Cary, Arin Marlowe ...

Fortalt av Marcus Mulenga ...

Uforkortet

15 min

Customer Acquisition Bundle, 2 in 1 Bundle: Thanks for the Feedback and The Referral EngineTwo of the best ways to acquire more customers are through referrals and testimonials from your current customers. And the best thing about this is it doesn’t really cost you anything. Referral marketing is one of the most effective forms of marketing strategy there is but it is often overlooked. If you look ... Les mer

76,69 kr eller gratis med Kobo Plus

Customer Acquisition Bundle, 2 in 1 Bundle: Thanks for the Feedback and The Referral EngineTwo of the best ways to acquire more customers are through referrals and testimonials from your current customers. And the best thing about this is it doesn’t really cost you anything. Referral marketing is one of the most effective forms of marketing strategy there is but it is often overlooked. If you look
... Les mer
Lydbøker

Redefining Retail

10 Guiding Principles for a Post-Digital World

av Philip Kotler, Giuseppe Stigliano ...

Fortalt av Steve Menasche ...

Uforkortet

9 timer 53 min

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value ... Les mer

189,28 kr

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value
... Les mer
Lydbøker

Decoding Consumer Choices: Advanced Strategies for Analyzing and Influencing Buying Patterns

av Jewell Mcfarland ...

Fortalt av Digital Voice Matt G ...

Uforkortet

3 timer 19 min

This audiobook is narrated by a digital voice.Unveil the intricate world of consumer behavior with this comprehensive guide. Discover advanced strategies for analyzing and influencing buying patterns. Understand the psychological, social, and cultural factors that drive consumer choices, empowering you to craft effective marketing campaigns.Explore a wealth of research-backed insights, including ... Les mer

42,89 kr eller gratis med Kobo Plus

This audiobook is narrated by a digital voice.Unveil the intricate world of consumer behavior with this comprehensive guide. Discover advanced strategies for analyzing and influencing buying patterns. Understand the psychological, social, and cultural factors that drive consumer choices, empowering you to craft effective marketing campaigns.Explore a wealth of research-backed insights, including
... Les mer
Lydbøker

This Is Marketing

You Can't Be Seen Until You Learn to See

av Seth Godin ...

Fortalt av Seth Godin ...

Uforkortet

7 timer 2 min

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Les mer

165,70 kr

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business
... Les mer
Lydbøker

Make me not me

Product stories as sales driver and identity builder

av Ingemar Fredriksson ...

Fortalt av Richard Kemp ...

Serie Lydbok 3 - A few percent more
Uforkortet

8 timer 29 min

Do we really need more consumer ‘stuff’? While most everyone will answer ‘No,’ we still see thousands of new products and services launched every day.These compete for our attention with already inundated markets filled with existing products – in the midst of the most intense information flows in history.Traditional adverts are not a cost-effective solution and like much more.So how can you ... Les mer

179,00 kr

Do we really need more consumer ‘stuff’? While most everyone will answer ‘No,’ we still see thousands of new products and services launched every day.These compete for our attention with already inundated markets filled with existing products – in the midst of the most intense information flows in history.Traditional adverts are not a cost-effective solution and like much more.So how can you
... Les mer
Lydbøker

Winning on Purpose

The Unbeatable Strategy of Loving Customers

av Fred Reichheld ...

Fortalt av Walter Dixon ...

Uforkortet

8 timer 37 min

Can your company win by embracing a higher purpose? Yes—and this book tells you how.Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it—from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital ... Les mer

189,28 kr

Can your company win by embracing a higher purpose? Yes—and this book tells you how.Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it—from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital
... Les mer
Lydbøker

Hoodwinked

How Marketers Use the Same Tactics as Cults

av Mara Einstein, PhD ...

Fortalt av Mara Einstein ...

Uforkortet

10 timer 43 min

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This ... Les mer

189,28 kr

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This
... Les mer
Lydbøker

Consumer Experiences and Emotion Management

av Avinash Kapoor ...

Fortalt av Adam Lofbomm ...

Uforkortet

4 timer 41 min

Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' life. Further, the challenges that marketers and researchers face in today's global ... Les mer

123,00 kr

Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' life. Further, the challenges that marketers and researchers face in today's global
... Les mer
Lydbøker

Art of Psychological Warfare, The

Discover How to Defend Yourself from Mental Manipulation and Learn Dark Techniques to Mislead, Intimidate, Demoralise and Influence the Thinking or Behaviour of Your Enemies

av Christopher Kingler ...

Fortalt av Russell Newton ...

Uforkortet

3 timer 3 min

Is it really possible to invade an enemy's mind and win without a fight?Have you ever wondered why politicians, speakers and performers get everything they want?Are you tired of others always getting the better of you at work or in the rest of your life?Do modern life-hack tips always seem repetitive to you?If you ask yourself these questions, the answer is: The Art of Psychological Warfare ... Les mer

56,72 kr eller gratis med Kobo Plus

Is it really possible to invade an enemy's mind and win without a fight?Have you ever wondered why politicians, speakers and performers get everything they want?Are you tired of others always getting the better of you at work or in the rest of your life?Do modern life-hack tips always seem repetitive to you?If you ask yourself these questions, the answer is: The Art of Psychological Warfare
... Les mer

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Anbefalt for deg

Forbrukeratferd Lydbøker

The JOLT Effect

Unreasonable Hospitality

Doughnut Economics

50 Perspectivas De Economía Conductual Para Transformar Tus Decisiones En 7 Minutos Cada Una

How Confidence Works

Reimagining Capitalism

High-Tech, High-Touch Customer Service

Rockonomics

Choose

What Americans Really Want...Really

Позитивная иррациональность. Как извлекать выгоду из своих нелогичных поступков

HUMAN BEHAVIOR: Learn how to Read People through Body Language and to Manipulate them with the Art of Persuasion

Tilt

Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a Bestseller

Jytte fra Marketing er desværre gået for i dag

Customer Acquisition Bundle, 2 in 1 Bundle

Redefining Retail

Decoding Consumer Choices: Advanced Strategies for Analyzing and Influencing Buying Patterns

This Is Marketing

Make me not me

Winning on Purpose

Hoodwinked

Consumer Experiences and Emotion Management

Art of Psychological Warfare, The