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Lydbøker

Doughnut Economics

The must-read book that redefines economics for a world in crisis

av Kate Raworth ...

Fortalt av Kate Raworth ...

Uforkortet

10 timer 49 min

Brought to you by Penguin.Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all ... Les mer

142,17 kr

Brought to you by Penguin.Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all
... Les mer
Lydbøker

The JOLT Effect

How High Performers Overcome Customer Indecision

av Matthew Dixon, Ted McKenna ...

Fortalt av Matthew Dixon, Ted McKenna ...

Uforkortet

5 timer 47 min

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Les mer

165,70 kr

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and
... Les mer
Lydbøker

Unreasonable Hospitality

The Remarkable Power of Giving People More Than They Expect - The New York Times Bestseller

av Will Guidara ...

Fortalt av Will Guidara ...

Serie serien Unreasonable Hospitality
Uforkortet

8 timer 37 min

**Brought to you by Penguin.Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.**Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull ... Les mer

180,94 kr

**Brought to you by Penguin.Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.**Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull
... Les mer
Lydbøker

Distúrbios de rejeição ao dinheiro

av Vitor Abdala, Vitor Abdala ...

Fortalt av Márcio Lino ...

Forkortet

44 min

Quando o dinheiro é uma força que estimula o medo e a ansiedade, ele se torna o vilão. Esse fato leva a um ciclo de escape: ao invés de lidar com nossos problemas com o dinheiro, fugimos deles. O que resta é negação e rejeição financeiras, aversão excessiva ao risco e contenção exagerada de gastos. ... Les mer

Var 25,00 kr Nå 19,00 kr

Quando o dinheiro é uma força que estimula o medo e a ansiedade, ele se torna o vilão. Esse fato leva a um ciclo de escape: ao invés de lidar com nossos problemas com o dinheiro, fugimos deles. O que resta é negação e rejeição financeiras, aversão excessiva ao risco e contenção exagerada de gastos.
... Les mer
Lydbøker

Customer Care Chronicles: Navigating Difficult Interactions with Ease

Mastering the Art of Customer Service

av David Thompson ...

Fortalt av David Thompson ...

Uforkortet

3 timer 16 min

It is a thorough manual that gives customer care representatives the skills and tactics they need to succeed under challenging circumstances. This book, which is written with clarity and insight, examines the different kinds of demanding clients that are faced in the service sector and offers helpful guidance on how to handle these encounters.The book explores the psychology of consumer behaviour ... Les mer

151,40 kr eller gratis med Kobo Plus

It is a thorough manual that gives customer care representatives the skills and tactics they need to succeed under challenging circumstances. This book, which is written with clarity and insight, examines the different kinds of demanding clients that are faced in the service sector and offers helpful guidance on how to handle these encounters.The book explores the psychology of consumer behaviour
... Les mer
Lydbøker

The Context Marketing Revolution

How to Motivate Buyers in the Age of Infinite Media

av Matthew Sweezey ...

Fortalt av Daniel Henning ...

Uforkortet

7 timer 56 min

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet ... Les mer

189,28 kr

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet
... Les mer
Lydbøker

Buyology

Truth and Lies About Why We Buy

av Martin Lindstrom ...

Fortalt av Don Leslie ...

Uforkortet

7 timer 22 min

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.• Despite government bans, subliminal advertising is ubiquitous — from bars ... Les mer

165,70 kr

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.• Despite government bans, subliminal advertising is ubiquitous — from bars
... Les mer
Lydbøker

The Age of Addiction

How Bad Habits Became Big Business

av David T. Courtwright ...

Fortalt av Qarie Marshall ...

Uforkortet

9 timer 15 min

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global ... Les mer

236,62 kr

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global
... Les mer
Lydbøker

How Cool Brands Stay Hot

Branding to Generations Y and Z

av Joeri Van den Bergh, Mattias Behrer ...

Fortalt av Tim Paige ...

Uforkortet

11 timer 26 min

While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market ... Les mer

283,96 kr

While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market
... Les mer
Lydbøker

The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For You

av Steven Porter ...

Fortalt av Marcus Mulenga ...

Uforkortet

15 min

The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For YouYou know about testimonials – those little blurbs from customers that tell prospects how great a product or service is. But did you also know that over 70% of customers look at product reviews before buying? And 90% of participants in a ... Les mer

47,25 kr eller gratis med Kobo Plus

The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For YouYou know about testimonials – those little blurbs from customers that tell prospects how great a product or service is. But did you also know that over 70% of customers look at product reviews before buying? And 90% of participants in a
... Les mer
Lydbøker

Investér dig fri

Det er aldrig for sent at investere sig til et bedre liv

av Kasper Birk, Pernille Wahlgren ...

Fortalt av Kasper Birk ...

Uforkortet

4 timer 35 min

Drømmer du om at få styr på din økonomi, komme i gang med at investere og skabe mere frihed i dit liv? Investér dig fri er en praktisk investeringsbog til dig, der er midt i livet – og gerne vil tage det næste skridt mod økonomisk tryghed, vækst og ro.Trin for trin guides du til, hvordan du• opbygger en sund investeringsstrategi• får dine penge til at arbejde for dig• skaber større frihed i livet ... Les mer

180,69 kr

Drømmer du om at få styr på din økonomi, komme i gang med at investere og skabe mere frihed i dit liv? Investér dig fri er en praktisk investeringsbog til dig, der er midt i livet – og gerne vil tage det næste skridt mod økonomisk tryghed, vækst og ro.Trin for trin guides du til, hvordan du• opbygger en sund investeringsstrategi• får dine penge til at arbejde for dig• skaber større frihed i livet
... Les mer
Lydbøker

Maximum Influence 2nd Edition

The 12 Universal Laws of Power Persuasion

av Kurt W. Mortensen ...

Fortalt av Tim Andres Pabon ...

Uforkortet

8 timer 49 min

Salespeople, consultants, managers, executives, entrepreneurs. . . Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the book combines scientific research with real-world studies, presenting the most authoritative ... Les mer

331,21 kr

Salespeople, consultants, managers, executives, entrepreneurs. . . Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the book combines scientific research with real-world studies, presenting the most authoritative
... Les mer
Lydbøker

Your phone is trying to control your life

av PBS NewsHour ...

Fortalt av PBS NewsHour ...

Uforkortet

8 min

Whether you're killing time in line at Starbucks or scrolling through an endless meme stream on Twitter, your smartphone is trying to seduce you. Former Google employee Tristan Harris felt something needed to be done to combat tech designers' relentless efforts to influence our behavior. Special correspondent Cat Wise talks to Harris as part of a collaboration with The Atlantic. ... Les mer

9,37 kr eller gratis med Kobo Plus

Whether you're killing time in line at Starbucks or scrolling through an endless meme stream on Twitter, your smartphone is trying to seduce you. Former Google employee Tristan Harris felt something needed to be done to combat tech designers' relentless efforts to influence our behavior. Special correspondent Cat Wise talks to Harris as part of a collaboration with The Atlantic.
... Les mer
Lydbøker

Today Is The Day

av OBOM A. BOWEN ...

Fortalt av Mark Bramhall ...

Uforkortet

4 timer 53 min

The foundation of all human action is human thought. Our thought process forms the foundation on which we build every facet of our lives. Therefore, it is important for each of us to understand how our minds work – how we got the habits and attitudes, the beliefs that may stand in the way of releasing our vast inner potential and leading fulfilling and purposeful lives. Our beliefs and ... Les mer

170,09 kr eller gratis med Kobo Plus

The foundation of all human action is human thought. Our thought process forms the foundation on which we build every facet of our lives. Therefore, it is important for each of us to understand how our minds work – how we got the habits and attitudes, the beliefs that may stand in the way of releasing our vast inner potential and leading fulfilling and purposeful lives. Our beliefs and
... Les mer
Lydbøker

Going Public

How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution

av Dakin Campbell ...

Fortalt av Brian Troxell ...

Uforkortet

11 timer 47 min

A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO as we know it.GOING PUBLIC is a character-driven narrative centered on the last five years of unparalleled change in how technology startups sell shares to the public. Initial public offerings, or ... Les mer

252,99 kr

A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO as we know it.GOING PUBLIC is a character-driven narrative centered on the last five years of unparalleled change in how technology startups sell shares to the public. Initial public offerings, or
... Les mer
Lydbøker

Predictive Analytics

The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated

av Eric Siegel ...

Fortalt av Steven Menasche ...

Uforkortet

11 timer 6 min

Award-winning | Used by over 30 universities | Translated into 9 languagesAn introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies ... Les mer

283,87 kr

Award-winning | Used by over 30 universities | Translated into 9 languagesAn introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies
... Les mer
Lydbøker

Customer Obsessed

A Whole Company Approach to Delivering Exceptional Customer Experiences

av Eric Berridge ...

Fortalt av Tim Andres Pabon ...

Uforkortet

7 timer 13 min

GET AHEAD OF THE CUSTOMER EXPERIENCE CURVECompanies who define success through business outcomes and put customers at the center of their business realize sustainable, continuous growth. Customer experience is a key driver of technical innovation and business success—Customer Obsessed teaches companies how to leverage it across all levels of their organizations to sustain competitive advantage in ... Les mer

283,87 kr

GET AHEAD OF THE CUSTOMER EXPERIENCE CURVECompanies who define success through business outcomes and put customers at the center of their business realize sustainable, continuous growth. Customer experience is a key driver of technical innovation and business success—Customer Obsessed teaches companies how to leverage it across all levels of their organizations to sustain competitive advantage in
... Les mer
Lydbøker

Search

How the Data Explosion Makes Us Smarter

av Stefan Weitz ...

Fortalt av Dana Hickox ...

Uforkortet

6 timer 1 min

Search is as old as language. There has always been a need for one to find something in the jumble of human creation. The first web was nothing more than passing verbal histories down the generations so others could find and remember how not to get eaten; the first search used the power of written language to build simple indexes in printed books, leading to the Dewey Decimal system and reverse ... Les mer

264,93 kr

Search is as old as language. There has always been a need for one to find something in the jumble of human creation. The first web was nothing more than passing verbal histories down the generations so others could find and remember how not to get eaten; the first search used the power of written language to build simple indexes in printed books, leading to the Dewey Decimal system and reverse
... Les mer
Lydbøker

Consumed

The need for collective change; colonialism, climate change & consumerism

av Aja Barber ...

Fortalt av Aja Barber ...

Uforkortet

8 timer 17 min

Aja Barber wants change.In the 'learning' first half of the book, she will expose you to the endemic injustices in our consumer industries and the uncomfortable history of the textile industry; one which brokered slavery, racism and today's wealth inequality. And how these oppressive systems have bled into the fashion industry and its lack of diversity and equality. She will also reveal how we ... Les mer

236,62 kr

Aja Barber wants change.In the 'learning' first half of the book, she will expose you to the endemic injustices in our consumer industries and the uncomfortable history of the textile industry; one which brokered slavery, racism and today's wealth inequality. And how these oppressive systems have bled into the fashion industry and its lack of diversity and equality. She will also reveal how we
... Les mer
Lydbøker

The Voltage Effect

av John A List ...

Fortalt av Will Damron ...

Uforkortet

8 timer 26 min

Brought to you by Penguin.Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale?Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on ... Les mer

168,02 kr

Brought to you by Penguin.Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale?Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on
... Les mer
Lydbøker

More From Less

How We Learned to Create More Without Using More

av Andrew McAfee ...

Fortalt av Andrew McAfee ...

Uforkortet

7 timer 57 min

**From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “**full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources.Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, ... Les mer

189,28 kr

**From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “**full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources.Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests,
... Les mer
Lydbøker

The Frictionless Organization

Deliver Great Customer Experiences with Less Effort

av David Jaffe, Bill Price ...

Fortalt av Caroline Miller ...

Uforkortet

8 timer 8 min

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons.Many organizations focus so intently on improving the way customers interact with them that they don't ask the more fundamental question of whether the interactions are needed in the first place. ... Les mer

189,28 kr

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons.Many organizations focus so intently on improving the way customers interact with them that they don't ask the more fundamental question of whether the interactions are needed in the first place.
... Les mer
Lydbøker

Social Proof Secrets

Creating trust and authority in your industry

av Ahmed Musa ...

Fortalt av Digital Voice Archie G ...

Uforkortet

4 timer 16 min

This audiobook is narrated by a digital voice.Social Proof Secrets explores the psychological power of social proof—the phenomenon where people tend to follow the actions of others—and how businesses can use it to establish trust and authority in their industry. This book dives into how testimonials, reviews, case studies, and user-generated content can influence consumer behavior and position ... Les mer

75,75 kr eller gratis med Kobo Plus

This audiobook is narrated by a digital voice.Social Proof Secrets explores the psychological power of social proof—the phenomenon where people tend to follow the actions of others—and how businesses can use it to establish trust and authority in their industry. This book dives into how testimonials, reviews, case studies, and user-generated content can influence consumer behavior and position
... Les mer
Lydbøker

Customer Love

Great Stories About Great Service

av Mac Anderson ...

Fortalt av Derek Shetterly ...

Uforkortet

1 time 19 min

If your organization's goal is to create a lasting service culture...you're going to love Customer Love! Mac Anderson has compiled a fantastic book filled with unforgettable true stories about individuals and companies who have "wowed" their customers and turned them into raving fans!In Customer Love. great stories about great service" you will explore 24 unforgettable stories about phenomenal ... Les mer

151,31 kr

If your organization's goal is to create a lasting service culture...you're going to love Customer Love! Mac Anderson has compiled a fantastic book filled with unforgettable true stories about individuals and companies who have "wowed" their customers and turned them into raving fans!In Customer Love. great stories about great service" you will explore 24 unforgettable stories about phenomenal
... Les mer

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Anbefalt for deg

Forbrukeratferd Lydbøker

Doughnut Economics

The JOLT Effect

Unreasonable Hospitality

Distúrbios de rejeição ao dinheiro

Customer Care Chronicles: Navigating Difficult Interactions with Ease

The Context Marketing Revolution

Buyology

The Age of Addiction

How Cool Brands Stay Hot

The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For You

Investér dig fri

Maximum Influence 2nd Edition

Your phone is trying to control your life

Today Is The Day

Going Public

Predictive Analytics

Customer Obsessed

Search

Consumed

The Voltage Effect

More From Less

The Frictionless Organization

Social Proof Secrets

Customer Love