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Forbrukeratferd e-bøker

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  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Les mer

    Gratis

  • Influence, New and Expanded

    The Psychology of Persuasion

    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Les mer

    231,13 kr

  • Nudge

    The Final Edition

    The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important ... Les mer

    167,89 kr

  • Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    av Kate Raworth ...
    **Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can ... Les mer

    154,96 kr

  • Indistractable

    How to Control Your Attention and Choose Your Life

    av Nir Eyal ...
    *As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book ... Les mer

    113,72 kr

  • Enshittification

    Why Everything Suddenly Got Worse and What To Do About It

    av Cory Doctorow ...
    *** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... Les mer

    129,24 kr

  • Hooked

    How to Build Habit-Forming Products

    av Nir Eyal ...
    THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Les mer

    167,89 kr

  • The Paradox of Choice

    Why More Is Less, Revised Edition

    In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Les mer

    110,69 kr

  • The Millionaire Next Door

    Serie Bok 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Les mer

    101,00 kr eller gratis med Kobo Plus

  • The Challenger Sale

    How To Take Control of the Customer Conversation

    THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is ... Les mer

    193,73 kr

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Les mer

    132,99 kr

  • Misbehaving

    The Making of Behavioural Economics

    RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional econ... ... Les mer

    167,89 kr

  • The Undercover Economist:Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!

    Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!

    av Tim Harford ...
    An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything from traffic jams to high coffee prices. The Undercover Economist is for anyone who's wondered why the gap between rich and poor nations is so great, or why they can't seem to find a decent second-hand car ... Les mer

    170,89 kr

  • The Data Detective

    Ten Easy Rules to Make Sense of Statistics

    av Tim Harford ...
    From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they ... Les mer

    90,61 kr

  • Misbehaving

    The Making of Behavioral Economics

    **Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and ... Les mer

    150,39 kr

  • This Is Service Design Doing

    How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service ... Les mer

    293,09 kr

  • Foot Work

    What Your Shoes Tell You About Globalisation

    'Fascinating and eye-opening' OWEN JONESDO YOU KNOW WHERE YOUR SHOES COME FROM?DO YOU KNOW WHERE THEY GO WHEN YOU'RE DONE WITH THEM?In 2019, 66.6 million pairs of shoes were manufactured across the world every single day. They have never been cheaper to buy, and we have never been more convinced that we need to buy them. Yet their cost to the planet has never been greater. In this urgent, ... Les mer

    123,00 kr

  • Emotional Design

    Why We Love (or Hate) Everyday Things

    av Don Norman ...
    Why attractive things work better—and other crucial insights into human-centered design.**“You'll never see housewares the same way again.”—**WiredEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his ... Les mer

    94,69 kr

  • 24/7

    Late Capitalism and the Ends of Sleep

    24/7: Late Capitalism and the Ends of Sleep explores some of the ruinous consequences of the expanding non-stop processes of twenty-first-century capitalism. The marketplace now operates through every hour of the clock, pushing us into constant activity and eroding forms of community and political expression, damaging the fabric of everyday life.Jonathan Crary examines how this interminable non ... Les mer

    64,62 kr eller gratis med Kobo Plus

  • Why We Fight

    The Roots of War and the Paths to Peace

    Why do human beings fight one another?In this exhilarating and bracing book, we learn the common logic driving vainglorious monarchs, dictators, mobs, pilots, football hooligans, ancient peoples and fanatics.Distilling decades of economics, political science, psychology and real-world interventions, and through his time studying Columbia, Chicago, Liberia and Northern Ireland, Christopher Blattman ... Les mer

    120,79 kr

  • Social Media Marketing

    21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business

    Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an ... Les mer

    Gratis

  • Breaking Twitter

    Elon Musk and the Most Controversial Corporate Takeover in History

    av Ben Mezrich ...
    From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read.Breaking Twitter takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time—Elon Musk—and the company that represents our culture’s dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to the ... Les mer

    118,36 kr

  • The Age of Addiction

    How Bad Habits Became Big Business

    “A mind-blowing tour de force that unwraps the myriad objects of addiction that surround us…Intelligent, incisive, and sometimes grimly entertaining.”—Rod Phillips, author of Alcohol: A History“A fascinating history of corporate America’s efforts to shape our habits and desires.”—VoxWe live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be ... Les mer

    166,69 kr

  • Butterfly Economics

    A New General Theory of Social and Economic Behavior

    av Paul Ormerod ...
    Why did VHS, an inferior video recording technology, succeed in the marketplace, driving the superior Betamax out of business? Why do big-budget, acclaimed movies sometimes flop at the box office, while low-budget, idiosyncratic films become huge hits? The answers to these questions, says Paul Omerod, remind us that economics is a science based on the workings of human society, as unpredictable an ... Les mer

    60,41 kr