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The Internet Ideology

From A as in Advertising to Z as in Zipcar

av Massimo Moruzzi ...

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Les mer

Gratis

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a
... Les mer
This is Marketing

You Can’t Be Seen Until You Learn To See

av Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Les mer

193,73 kr

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Les mer
15 Questions About Native Advertising

av Massimo Moruzzi ...

Serie Bok 3 - 15 Questions
#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Les mer

Gratis

#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is
... Les mer
Corporate Communication

A Guide to Theory and Practice

av Joep P. Cornelissen ...

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.The text has been updated to include:• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication• the ongoing impacts of digital disruption and transformation on corporate communication at ... Les mer

899,97 kr

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.The text has been updated to include:• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication• the ongoing impacts of digital disruption and transformation on corporate communication at
... Les mer
15 Questions About Social Media

av Massimo Moruzzi ...

Serie Bok 2 - 15 Questions
#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Les mer

Gratis

#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter
... Les mer
Faster, Higher, Farther

The Inside Story of the Volkswagen Scandal

av Jack Ewing ...

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, ... Les mer

219,58 kr

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged,
... Les mer
Strategic Financial Planning for Public Sector Services

Essential Skills for the Public Sector, #8

av Jennifer Bean, Lascelles Hussey ...

Serie Bok 8 - Essential Skills for the Public Sector
This book is one of a series of books entitled "Essential Skills for the Public Sector". It promotes the importance of strategic financial planning and how this can have a dramatic impact on financial monitoring and control, as well as assisting the organisation to achieve value for money. The areas covered include financial planning processes, risk analysis, resource management strategies, income ... Les mer

94,59 kr eller gratis med Kobo Plus

This book is one of a series of books entitled "Essential Skills for the Public Sector". It promotes the importance of strategic financial planning and how this can have a dramatic impact on financial monitoring and control, as well as assisting the organisation to achieve value for money. The areas covered include financial planning processes, risk analysis, resource management strategies, income
... Les mer
Organizational Crisis Communication

A Multivocal Approach

av Finn Frandsen, Winni Johansen ...

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more ... Les mer

1 088,33 kr

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more
... Les mer
15 Domande sui Social Media

av Massimo Moruzzi ...

Serie Bok 2 - 15 Domande
#NON è un vero libro (Solo un pamphlet polemico)Ha senso tutto l'entusiasmo che circonda i social media?Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo social network? Perché abbiamo iniziato a chiamarli social media? Ha senso mandare i visitatori del proprio sito su Twitter e Facebook?Davvero le persone vogliono una "relazione" con i brand? E le aziende ... Les mer

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#NON è un vero libro (Solo un pamphlet polemico)Ha senso tutto l'entusiasmo che circonda i social media?Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo social network? Perché abbiamo iniziato a chiamarli social media? Ha senso mandare i visitatori del proprio sito su Twitter e Facebook?Davvero le persone vogliono una "relazione" con i brand? E le aziende
... Les mer
Public Relations and the Power of Creativity

Strategic Opportunities, Innovation and Critical Challenges

Redigert av Sarah Bowman, Adrian Crookes, Øyvind Ihlen, Stefania Romenti ...

Serie Bok 3 - Advances in Public Relations and Communication Management
Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society.Public relations is often seen as the discipline that ... Les mer

1 048,19 kr

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society.Public relations is often seen as the discipline that
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A Handbook of Corporate Communication and Public Relations

Redigert av Sandra Oliver ...

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne ... Les mer

738,46 kr

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne
... Les mer
Come prepararsi a un’intervista di successo

Guida essenziale e metodo di lavoro per brillare nei media e nelle relazioni pubbliche

av Veronica Lisa Crippa ...

Serie Bok 7 - I Quaderni di Liquid Diamond
Come si fa a farsi intervistare e uscire sui media?Come si coltivano le relazioni con i media?C’è un metodo che aiuta a prepararsi per rilasciare un’intervista professionale?Questo quaderno è per imprenditori, professionisti della comunicazione e studenti.Offre consigli utili, metodo di lavoro e strumenti di lavoro con i quali potrai:- gestire al meglio la relazione con i giornalisti,- creare ... Les mer

94,59 kr eller gratis med Kobo Plus

Come si fa a farsi intervistare e uscire sui media?Come si coltivano le relazioni con i media?C’è un metodo che aiuta a prepararsi per rilasciare un’intervista professionale?Questo quaderno è per imprenditori, professionisti della comunicazione e studenti.Offre consigli utili, metodo di lavoro e strumenti di lavoro con i quali potrai:- gestire al meglio la relazione con i giornalisti,- creare
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グラフふくおか 2021秋号

av 福岡県 ...

Serie serien グラフふくおか
福岡県の魅力、県政の動き、お知らせ、地域の話題、県議会だよりなど、写真を中心に分かりやすく掲載したグラフ誌です。【内容】特集／世界体操・新体操北九州大会Fukuoka Pride Food／はかた地どりふくおか新・日常の旅／嘉麻市馬見きらめきマイタウン／水巻町小特集／おうちで楽しむ県立美術館smile移住・定住県議会だよりふくおか花図鑑【「グラフふくおか」について】刊行：年4回（夏号・秋号・冬号・春号）規格（紙版）：A4判、32ページ、オールカラー配布先：県内の公民館、図書館、学校、会社、県の出先機関、市町村役場、医療機関、金融機関、理・美容院など発行：福岡県県民情報広報課制作：株式会社利助オフィス【お知らせ】「グラフふくおか」の新規配布場所を募集しています。年4回... ... Les mer

Gratis

福岡県の魅力、県政の動き、お知らせ、地域の話題、県議会だよりなど、写真を中心に分かりやすく掲載したグラフ誌です。【内容】特集／世界体操・新体操北九州大会Fukuoka Pride Food／はかた地どりふくおか新・日常の旅／嘉麻市馬見きらめきマイタウン／水巻町小特集／おうちで楽しむ県立美術館smile移住・定住県議会だよりふくおか花図鑑【「グラフふくおか」について】刊行：年4回（夏号・秋号・冬号・春号）規格（紙版）：A4判、32ページ、オールカラー配布先：県内の公民館、図書館、学校、会社、県の出先機関、市町村役場、医療機関、金融機関、理・美容院など発行：福岡県県民情報広報課制作：株式会社利助オフィス【お知らせ】「グラフふくおか」の新規配布場所を募集しています。年4回...
... Les mer
Visual Public Relations

Strategic Communication Beyond Text

Redigert av Simon Collister, Sarah Roberts-Bowman ...

Serie serien Routledge New Directions in PR & Communication Research
This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and ... Les mer

596,43 kr

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and
... Les mer
Big Ideas in Public Relations Research and Practice

Redigert av Finn Frandsen, Winni Johansen, Ralph Tench, Stefania Romenti ...

Serie Bok 4 - Advances in Public Relations and Communication Management
Big Ideas can do many things. They are transformative and change the way we work and communicate in organizations and societies. As Big Ideas are dynamic, they can cross borders between disciplines to create new relationships between people, organizations and countries.In applying big ideas to public relations, this volume challenges how scholars and practitioners perceive and understand public ... Les mer

869,59 kr

Big Ideas can do many things. They are transformative and change the way we work and communicate in organizations and societies. As Big Ideas are dynamic, they can cross borders between disciplines to create new relationships between people, organizations and countries.In applying big ideas to public relations, this volume challenges how scholars and practitioners perceive and understand public
... Les mer
Dimmi come vendi e ti dirò chi sei

av META FORMAZIONE ...

Vendere con successo - articoli pubblicati su www.metasmart.it In questi articoli non leggerete di grandi case history, non leggerete di vincenti strategie commerciali, non una parola su operazioni di marketing a livello globale e non una sola sillaba spesa per comprendere meccanismi di macro economia. Leggerete di comportamenti. Utili, efficaci e immediatamente praticabili. Nella convinzione, in ... Les mer

Gratis

Vendere con successo - articoli pubblicati su www.metasmart.it In questi articoli non leggerete di grandi case history, non leggerete di vincenti strategie commerciali, non una parola su operazioni di marketing a livello globale e non una sola sillaba spesa per comprendere meccanismi di macro economia. Leggerete di comportamenti. Utili, efficaci e immediatamente praticabili. Nella convinzione, in
... Les mer
PUBLIC RELATIONS AND MARKETING COMMUNICATIONS [NEW, REVISED, EXPANDED EDITION]

av Kerwin Mathew ...

DESCRIPTION OF BOOKProfitable businesses, now more than ever, depend on their Public Relations Department for the setting up of a dynamic and practical communications network which reflects the challenges of this competitive era."Public Relations And Marketing Communications" is for the public relations practitioners, sales and business people, and public relations/communication studies students ... Les mer

69,07 kr eller gratis med Kobo Plus

DESCRIPTION OF BOOKProfitable businesses, now more than ever, depend on their Public Relations Department for the setting up of a dynamic and practical communications network which reflects the challenges of this competitive era."Public Relations And Marketing Communications" is for the public relations practitioners, sales and business people, and public relations/communication studies students
... Les mer
Socialite - Make Your Life Fabulous and Enjoy What Life Has to Offer

av Collin Miles ...

There is something great about A-list living and Socialite, the twelfth book of a twenty-one book series (The Insiders' Lifestyle Guides), is the first step to achieving a high society life. Ever wonder how to become a jet setting celebrant? From: how to act around the wealthy, to your clothes, to your manners, to your speech, to your grooming, and more. Trading your life for a limousine.Look ... Les mer

28,31 kr eller gratis med Kobo Plus

There is something great about A-list living and Socialite, the twelfth book of a twenty-one book series (The Insiders' Lifestyle Guides), is the first step to achieving a high society life. Ever wonder how to become a jet setting celebrant? From: how to act around the wealthy, to your clothes, to your manners, to your speech, to your grooming, and more. Trading your life for a limousine.Look
... Les mer
Family Communication in the Age of Digital and Social Media

Redigert av Carol J. Bruess ...

Serie Bok 9 - Lifespan Communication
Family Communication in the Age of Digital and Social Media is an innovative collection of contemporary data-driven research and theorizing about how digital and social media are affecting and changing nearly every aspect of family interaction over the lifespan. The research and thinking featured in the book reflects the intense growth of interest in families in the digital age. Chapters explore ... Les mer

464,49 kr

Family Communication in the Age of Digital and Social Media is an innovative collection of contemporary data-driven research and theorizing about how digital and social media are affecting and changing nearly every aspect of family interaction over the lifespan. The research and thinking featured in the book reflects the intense growth of interest in families in the digital age. Chapters explore
... Les mer
Global Technology and Corporate Crisis

Strategies, Planning and Communication in the Information Age

av Simon Moore, Mike Seymour ...

Accelerating global change is generating a volatile, shifting and potent array of risks and threats for business and corporate management. If business is to survive and recover, the authors argue that a major shift is needed that embraces corporate culture, operational planning and the key role of communication in the information revolution. This innovative text meets this challenge head on. It ... Les mer

465,14 kr

Accelerating global change is generating a volatile, shifting and potent array of risks and threats for business and corporate management. If business is to survive and recover, the authors argue that a major shift is needed that embraces corporate culture, operational planning and the key role of communication in the information revolution. This innovative text meets this challenge head on. It
... Les mer
Immediate Response Actually Compounds Reputational Damage

Navigating Strategic Crisis Communication and Organizational Reputation Management

av Talia Westcott ...

This book examines how organizations construct communication frameworks that protect institutional credibility during operational disruptions and public controversies. It explores tensions between reflexive damage control and the deliberate response protocols required for reputation preservation. The content reveals patterns in crisis escalation dynamics, reframes assumptions about communication ... Les mer

119,00 kr

This book examines how organizations construct communication frameworks that protect institutional credibility during operational disruptions and public controversies. It explores tensions between reflexive damage control and the deliberate response protocols required for reputation preservation. The content reveals patterns in crisis escalation dynamics, reframes assumptions about communication
... Les mer
Work, Locality and the Rhythms of Capital

av Jamie Gough ...

Serie serien Routledge Studies in Employment and Work Relations in Context
This theoretical and empirical study examines the relationship between the organisation of work, industrial relations, production spaces and the dynamics of capitalist investment. Jamie Gough explores the connections between labour process change, products, local economy and society, spaces and forms of competition, and firm's locational strategies. In a path-breaking analysis he shows that these ... Les mer

1 809,39 kr

This theoretical and empirical study examines the relationship between the organisation of work, industrial relations, production spaces and the dynamics of capitalist investment. Jamie Gough explores the connections between labour process change, products, local economy and society, spaces and forms of competition, and firm's locational strategies. In a path-breaking analysis he shows that these
... Les mer
Management and International Business Issues in Jordan

av Kip Becker, Hamed El-Said ...

Understand the economic, cultural, and enterprise issues facing the Arab countries of the Middle East!Jordan is playing a vital role in the economic and political transformation of the Middle East, but little research has been done on its business climate. Management and International Business Issues in Jordan fills that gap. This groundbreaking volume spans the social, cultural, economic, and ... Les mer

801,17 kr

Understand the economic, cultural, and enterprise issues facing the Arab countries of the Middle East!Jordan is playing a vital role in the economic and political transformation of the Middle East, but little research has been done on its business climate. Management and International Business Issues in Jordan fills that gap. This groundbreaking volume spans the social, cultural, economic, and
... Les mer
Political Marketing in the United States

Redigert av Jennifer Lees-Marshment, Brian Conley, Kenneth Cosgrove ...

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, ... Les mer

684,86 kr

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications,
... Les mer

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Tilgjengelig:

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Anbefalt for deg

PR e-bøker

The Internet Ideology

This is Marketing

15 Questions About Native Advertising

Corporate Communication

15 Questions About Social Media

Faster, Higher, Farther

Strategic Financial Planning for Public Sector Services

Organizational Crisis Communication

15 Domande sui Social Media

Public Relations and the Power of Creativity

A Handbook of Corporate Communication and Public Relations

Come prepararsi a un’intervista di successo

グラフふくおか 2021秋号

Visual Public Relations

Big Ideas in Public Relations Research and Practice

Dimmi come vendi e ti dirò chi sei

PUBLIC RELATIONS AND MARKETING COMMUNICATIONS [NEW, REVISED, EXPANDED EDITION]

Socialite - Make Your Life Fabulous and Enjoy What Life Has to Offer

Family Communication in the Age of Digital and Social Media

Global Technology and Corporate Crisis

Immediate Response Actually Compounds Reputational Damage

Work, Locality and the Rhythms of Capital

Management and International Business Issues in Jordan

Political Marketing in the United States