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The Internet Ideology

From A as in Advertising to Z as in Zipcar

av Massimo Moruzzi ...

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Les mer

Gratis

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a
... Les mer
This is Marketing

You Can’t Be Seen Until You Learn To See

av Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Les mer

186,38 kr

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Les mer
15 Questions About Social Media

av Massimo Moruzzi ...

Serie Bok 2 - 15 Questions
#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Les mer

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#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter
... Les mer
Corporate Communication

A Guide to Theory and Practice

av Joep P. Cornelissen ...

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.The text has been updated to include:• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication• the ongoing impacts of digital disruption and transformation on corporate communication at ... Les mer

869,50 kr

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.The text has been updated to include:• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication• the ongoing impacts of digital disruption and transformation on corporate communication at
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15 Questions About Native Advertising

av Massimo Moruzzi ...

Serie Bok 3 - 15 Questions
#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Les mer

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#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is
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Faster, Higher, Farther

The Inside Story of the Volkswagen Scandal

av Jack Ewing ...

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, ... Les mer

211,25 kr

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged,
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Organizational Crisis Communication

A Multivocal Approach

av Finn Frandsen, Winni Johansen ...

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more ... Les mer

1 051,49 kr

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more
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15 Domande sui Social Media

av Massimo Moruzzi ...

Serie Bok 2 - 15 Domande
#NON è un vero libro (Solo un pamphlet polemico)Ha senso tutto l'entusiasmo che circonda i social media?Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo social network? Perché abbiamo iniziato a chiamarli social media? Ha senso mandare i visitatori del proprio sito su Twitter e Facebook?Davvero le persone vogliono una "relazione" con i brand? E le aziende ... Les mer

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#NON è un vero libro (Solo un pamphlet polemico)Ha senso tutto l'entusiasmo che circonda i social media?Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo social network? Perché abbiamo iniziato a chiamarli social media? Ha senso mandare i visitatori del proprio sito su Twitter e Facebook?Davvero le persone vogliono una "relazione" con i brand? E le aziende
... Les mer
The ABC'S of Local Government Management

Equity, Efficiency, and Effectiveness

av John Bauer ...

"ABC's of Local Government Management" is a practical guide for current and aspiring local government professionals who want a clear understanding of what the job truly demands. Drawing on more than three decades of hands on experience, John Bauer offers grounded insight into the daily realities of managing cities and towns. The book speaks directly to those navigating the balance between public ... Les mer

46,22 kr

"ABC's of Local Government Management" is a practical guide for current and aspiring local government professionals who want a clear understanding of what the job truly demands. Drawing on more than three decades of hands on experience, John Bauer offers grounded insight into the daily realities of managing cities and towns. The book speaks directly to those navigating the balance between public
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Capitalism, Democracy, and Discontent

av Dilip Kumar Agrawal ...

Capitalism, Democracy, and Discontent is a thoughtful and wide-ranging exploration of the uneasy relationship between economic freedom, political equality, and public dissatisfaction in the modern world. The book examines how capitalism and democracy, two of the most powerful forces of modern history, have shaped nations, societies, institutions, and individual lives. Capitalism promises ... Les mer

27,69 kr eller gratis med Kobo Plus

Capitalism, Democracy, and Discontent is a thoughtful and wide-ranging exploration of the uneasy relationship between economic freedom, political equality, and public dissatisfaction in the modern world. The book examines how capitalism and democracy, two of the most powerful forces of modern history, have shaped nations, societies, institutions, and individual lives. Capitalism promises
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Social Misfits: A Call For Yelp

av Jason Miller ...

A comprehensive guide for any business to deal with Yelp, bad Yelp reviews, and social media ... Les mer

27,69 kr eller gratis med Kobo Plus

A comprehensive guide for any business to deal with Yelp, bad Yelp reviews, and social media
... Les mer
Robots can’t do networking (yet). 12 takeaways on how to create and manage interpersonal relationships in the digital era

av Gianfranco Minutolo ...

“What counts is what’s written on your curriculum vitae, what you’ve done.” Until yesterday this was the rule that governed rising to the top in the professional world. The current job market, on the other hand, seems to be increasingly interested in the so-called soft skills, the aptitude skills that make one profile more suitable than another.The “queen” of these soft skills, the one that will ... Les mer

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“What counts is what’s written on your curriculum vitae, what you’ve done.” Until yesterday this was the rule that governed rising to the top in the professional world. The current job market, on the other hand, seems to be increasingly interested in the so-called soft skills, the aptitude skills that make one profile more suitable than another.The “queen” of these soft skills, the one that will
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Tópicos Avançados em Comunicação

Para entender as Relações Públicas e a Comunicação Contemporânea - Reflexões e Tendências

av Carolina Frazon Terra, João Francisco Raposo ...

No livro Tópicos Avançados em Comunicação: para Entender as Relações Públicas e a Comunicação Contemporânea, Reflexões e Tendências, os autores contextualizam e descrevem as grandes mudanças provocadas pela digitalização na sociedade contemporânea e como esta atinge a comunicação nas organizações. Ao mesmo tempo que destacam os desafios do fazer comunicacional na atualidade, mostram como se ... Les mer

75,00 kr eller gratis med Kobo Plus

No livro Tópicos Avançados em Comunicação: para Entender as Relações Públicas e a Comunicação Contemporânea, Reflexões e Tendências, os autores contextualizam e descrevem as grandes mudanças provocadas pela digitalização na sociedade contemporânea e como esta atinge a comunicação nas organizações. Ao mesmo tempo que destacam os desafios do fazer comunicacional na atualidade, mostram como se
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The clock that had no hands, and nineteen other essays about advertising

av Kaufman ...

The Clock That Had No Hands, and Nineteen Other Essays About Advertising by Herbert Kaufman is a thought-provoking collection of essays that delves into the art, science, and psychology of advertising in the early twentieth century. Through twenty insightful essays, Kaufman explores the fundamental principles that drive successful advertising, offering both practical advice and philosophical ... Les mer

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The Clock That Had No Hands, and Nineteen Other Essays About Advertising by Herbert Kaufman is a thought-provoking collection of essays that delves into the art, science, and psychology of advertising in the early twentieth century. Through twenty insightful essays, Kaufman explores the fundamental principles that drive successful advertising, offering both practical advice and philosophical
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Nonprofit Communications

A Mission-Driven and Human-Centered Approach

av Kelly C. Gaggin ...

This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals, seasoned practitioner and educator Kelly C. Gaggin explores the industry in a way that nurtures the ... Les mer

571,83 kr

This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals, seasoned practitioner and educator Kelly C. Gaggin explores the industry in a way that nurtures the
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Softlanding hacia Estados Unidos para inversionistas latinoamericanos

av Arturo Lavin Salazar, Binationalink ...

Está dirigido a todo empresario en latinoamerica que esté considerando internacionalizar su empresa, hacer negocios y/o residir en los Estados Unidos. La gran riqueza del libro, es que cada uno de sus capítulos fue escrito por el dueño, socio, CEO o alto directivo de una empresa americana especializada ya sea en materia legal corporativa, migratoria, fiscal, financiamiento, inversión, bienes ... Les mer

139,99 kr eller gratis med Kobo Plus

Está dirigido a todo empresario en latinoamerica que esté considerando internacionalizar su empresa, hacer negocios y/o residir en los Estados Unidos. La gran riqueza del libro, es que cada uno de sus capítulos fue escrito por el dueño, socio, CEO o alto directivo de una empresa americana especializada ya sea en materia legal corporativa, migratoria, fiscal, financiamiento, inversión, bienes
... Les mer
Increase Your Impact and Influence

av Gini Graham Scott PhD ...

INCREASE YOUR IMPACT AND INFLUENCE features different ways to share your message in multiple formats in order to reach your intended audience in the ways they prefer to get that message. This message is whatever content or communication you want to convey, and you can repackage and repurpose your message in various ways to break through the clutter in today's supercharged information age. Doing so ... Les mer

27,69 kr eller gratis med Kobo Plus

INCREASE YOUR IMPACT AND INFLUENCE features different ways to share your message in multiple formats in order to reach your intended audience in the ways they prefer to get that message. This message is whatever content or communication you want to convey, and you can repackage and repurpose your message in various ways to break through the clutter in today's supercharged information age. Doing so
... Les mer
Public Relations in the Digital Age - Building Trust in a Noisy World

av Grace Cooper ...

In a world where information moves at lightning speed and audiences are constantly bombarded with messages, building and maintaining trust has never been more challenging—or more essential. "Public Relations in the Digital Age" provides an in-depth look at how PR professionals can effectively navigate the evolving media landscape to create authentic, lasting connections. This book covers the ... Les mer

9,17 kr

In a world where information moves at lightning speed and audiences are constantly bombarded with messages, building and maintaining trust has never been more challenging—or more essential. "Public Relations in the Digital Age" provides an in-depth look at how PR professionals can effectively navigate the evolving media landscape to create authentic, lasting connections. This book covers the
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Managing Human Resources in Cross-Border Alliances

av Susan E Jackson, Yadong Luo, Randall S Schuler ...

Serie serien Global HRM
Across the world, companies are forming some of the most complex and exciting collaborations in the business world: cross-border alliances (CBAs). Yet while this offers multinational companies a way into the global marketplace, there is no guarantee of success.This book looks at the business and human resource issues arising in these complex collab ... Les mer

721,03 kr

Across the world, companies are forming some of the most complex and exciting collaborations in the business world: cross-border alliances (CBAs). Yet while this offers multinational companies a way into the global marketplace, there is no guarantee of success.This book looks at the business and human resource issues arising in these complex collab
... Les mer
Fearless Editing:

Crafting Words and Images for Print, Web, and Public Relations

av Tim Pilgrim ...

Fearless Editing clearly articulates the basic concepts underlying editing techniques and demonstrates their application for newspapers, public relations, magazines and Web pages. This text takes a conceptual approach that integrates verbal skills with visual elements. Unlike other texts that are clearly designed for print, this book includes multi-media applications in every chapter. ... Les mer

1 491,92 kr

Fearless Editing clearly articulates the basic concepts underlying editing techniques and demonstrates their application for newspapers, public relations, magazines and Web pages. This text takes a conceptual approach that integrates verbal skills with visual elements. Unlike other texts that are clearly designed for print, this book includes multi-media applications in every chapter.
... Les mer
The Reputation Advantage

The Strategic Multiplier Behind Growth, Market Access, and Long-Term Value

av Chris Foster ...

A Fast Company Press bookReputation is no longer the result of performance. It is the capital that makes performance possible.Reputation governs market access, accelerates opportunity, and determines how fast an enterprise can move—or how hard it hits resistance when pressure comes. Yet many organizations still treat reputation as a campaign or a crisis response rather than what it truly is: a ... Les mer

92,53 kr eller gratis med Kobo Plus

A Fast Company Press bookReputation is no longer the result of performance. It is the capital that makes performance possible.Reputation governs market access, accelerates opportunity, and determines how fast an enterprise can move—or how hard it hits resistance when pressure comes. Yet many organizations still treat reputation as a campaign or a crisis response rather than what it truly is: a
... Les mer
Fundamentals of Advertising

av John Wilmshurst, Adrian Mackay ...

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a ... Les mer

783,20 kr

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a
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Public Relations Research Annual

Volume 3

Redigert av Larissa A. Grunig, James E. Grunig ...

Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this ... Les mer

447,49 kr

Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this
... Les mer
The Guide to Financial Public Relations

How to Stand Out in the Midst of Competitive Clutter

av Larry Chambers ...

Giving readers easy-to-follow steps for showcasing their talents, The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in the target market's trade magazines, newspapers, and journals. The author features effective writing and presentation tips with how-to-write methods for non-writers. The techniques are designed to ... Les mer

1 193,51 kr

Giving readers easy-to-follow steps for showcasing their talents, The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in the target market's trade magazines, newspapers, and journals. The author features effective writing and presentation tips with how-to-write methods for non-writers. The techniques are designed to
... Les mer

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Anbefalt for deg

PR e-bøker

The Internet Ideology

This is Marketing

15 Questions About Social Media

Corporate Communication

15 Questions About Native Advertising

Faster, Higher, Farther

Organizational Crisis Communication

15 Domande sui Social Media

The ABC'S of Local Government Management

Capitalism, Democracy, and Discontent

Social Misfits: A Call For Yelp

Robots can’t do networking (yet). 12 takeaways on how to create and manage interpersonal relationships in the digital era

Tópicos Avançados em Comunicação

The clock that had no hands, and nineteen other essays about advertising

Nonprofit Communications

Softlanding hacia Estados Unidos para inversionistas latinoamericanos

Increase Your Impact and Influence

Public Relations in the Digital Age - Building Trust in a Noisy World

Managing Human Resources in Cross-Border Alliances

Fearless Editing:

The Reputation Advantage

Fundamentals of Advertising

Public Relations Research Annual

The Guide to Financial Public Relations