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Anbefalt for deg

The Internet Ideology

From A as in Advertising to Z as in Zipcar

av Massimo Moruzzi ...

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Les mer

Gratis

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a
... Les mer
This is Marketing

You Can’t Be Seen Until You Learn To See

av Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Les mer

186,38 kr

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Les mer
15 Questions About Native Advertising

av Massimo Moruzzi ...

Serie Bok 3 - 15 Questions
#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Les mer

Gratis

#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is
... Les mer
15 Questions About Social Media

av Massimo Moruzzi ...

Serie Bok 2 - 15 Questions
#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Les mer

Gratis

#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter
... Les mer
Corporate Communication

A Guide to Theory and Practice

av Joep P. Cornelissen ...

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.The text has been updated to include:• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication• the ongoing impacts of digital disruption and transformation on corporate communication at ... Les mer

869,50 kr

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.The text has been updated to include:• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication• the ongoing impacts of digital disruption and transformation on corporate communication at
... Les mer
Strategic Financial Planning for Public Sector Services

Essential Skills for the Public Sector, #8

av Jennifer Bean, Lascelles Hussey ...

Serie Bok 8 - Essential Skills for the Public Sector
This book is one of a series of books entitled "Essential Skills for the Public Sector". It promotes the importance of strategic financial planning and how this can have a dramatic impact on financial monitoring and control, as well as assisting the organisation to achieve value for money. The areas covered include financial planning processes, risk analysis, resource management strategies, income ... Les mer

92,53 kr eller gratis med Kobo Plus

This book is one of a series of books entitled "Essential Skills for the Public Sector". It promotes the importance of strategic financial planning and how this can have a dramatic impact on financial monitoring and control, as well as assisting the organisation to achieve value for money. The areas covered include financial planning processes, risk analysis, resource management strategies, income
... Les mer
15 Domande sui Social Media

av Massimo Moruzzi ...

Serie Bok 2 - 15 Domande
#NON è un vero libro (Solo un pamphlet polemico)Ha senso tutto l'entusiasmo che circonda i social media?Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo social network? Perché abbiamo iniziato a chiamarli social media? Ha senso mandare i visitatori del proprio sito su Twitter e Facebook?Davvero le persone vogliono una "relazione" con i brand? E le aziende ... Les mer

Gratis

#NON è un vero libro (Solo un pamphlet polemico)Ha senso tutto l'entusiasmo che circonda i social media?Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo social network? Perché abbiamo iniziato a chiamarli social media? Ha senso mandare i visitatori del proprio sito su Twitter e Facebook?Davvero le persone vogliono una "relazione" con i brand? E le aziende
... Les mer
Organizational Crisis Communication

A Multivocal Approach

av Finn Frandsen, Winni Johansen ...

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more ... Les mer

1 051,49 kr

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more
... Les mer
Faster, Higher, Farther

The Inside Story of the Volkswagen Scandal

av Jack Ewing ...

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, ... Les mer

211,25 kr

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged,
... Les mer
Innovative Internal Communication

How creativity, curiosity and technology can create lasting impact

av Joanna Parsons ...

Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization.Internal communication is critical for business success, as is innovation. Technological advancements and changing employee expectations are reshaping the workplace, meaning traditional communication methods are no longer sufficient. This book explains ... Les mer

435,05 kr

Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization.Internal communication is critical for business success, as is innovation. Technological advancements and changing employee expectations are reshaping the workplace, meaning traditional communication methods are no longer sufficient. This book explains
... Les mer
I dieci comandamenti delle PR

av Francesca Caon ...

Comunicare non è un optional. Ogni azienda, specie nell’epoca in cui il digitale ha preso il sopravvento, ha bisogno di farsi conoscere, rendersi inconfondibile e mostrare i suoi prodotti o servizi. E uno dei modi più efficaci per farlo è ricorrere alle pubbliche relazioni. Francesca Caon, giornalista e specialista di pr, ha stilato in questo libro i “dieci comandamenti” indispensabili per ... Les mer

169,00 kr

Comunicare non è un optional. Ogni azienda, specie nell’epoca in cui il digitale ha preso il sopravvento, ha bisogno di farsi conoscere, rendersi inconfondibile e mostrare i suoi prodotti o servizi. E uno dei modi più efficaci per farlo è ricorrere alle pubbliche relazioni. Francesca Caon, giornalista e specialista di pr, ha stilato in questo libro i “dieci comandamenti” indispensabili per
... Les mer
Retention Operates Through Strategic Restraint

Exploring How Systematic Client Stewardship Outperforms Acquisition-Focused Models

av Thalia Brookstone ...

This book examines the concealed mechanics of client retention in professional services and B2B commerce. It reveals tensions between growth-obsessed acquisition strategies and the compound returns of deliberate relationship stewardship. The content explores patterns in client loyalty dynamics, reframes assumptions about engagement frequency, and demonstrates how intentional communication cadences ... Les mer

105,00 kr

This book examines the concealed mechanics of client retention in professional services and B2B commerce. It reveals tensions between growth-obsessed acquisition strategies and the compound returns of deliberate relationship stewardship. The content explores patterns in client loyalty dynamics, reframes assumptions about engagement frequency, and demonstrates how intentional communication cadences
... Les mer
The Public Relations Firm

av Stacy Smith ...

The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in ... Les mer

92,53 kr

The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in
... Les mer
INTO THE RIVER: How Big Data, the Long Tail and Situated Cognition are Changing the World of Market Insights Forever

av Tony Cosentino ...

Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends. ... Les mer

83,27 kr

Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends.
... Les mer
Un village participatif ? Les initiatives citoyennes : un défi pour l'action publique à Volonne (Alpes-de-Haute-Provence)

av Emeline Hatt, Séverine Bonnin-Oliveira ...

Cet ouvrage traite de la recomposition des relations entre acteurs publics et citoyens dans la conduite de projets d’urbanisme dans les petites villes, à partir de l’analyse du cas de Volonne (Alpes-de-Haute-Provence). L’étude met en évidence les nombreuses difficultés à surmonter pour construire ce partenariat entre initiatives citoyennes et pouvoirs publics. Ces défis nécessitent le déploiement ... Les mer

89,00 kr

Cet ouvrage traite de la recomposition des relations entre acteurs publics et citoyens dans la conduite de projets d’urbanisme dans les petites villes, à partir de l’analyse du cas de Volonne (Alpes-de-Haute-Provence). L’étude met en évidence les nombreuses difficultés à surmonter pour construire ce partenariat entre initiatives citoyennes et pouvoirs publics. Ces défis nécessitent le déploiement
... Les mer
Clicks To Clients - The Ultimate Guide To Digital Lead Generation

av Aaron Sterling ...

From crafting irresistible lead magnets to mastering the art of lead qualification and nurturing prospects into loyal customers, this book provides actionable techniques designed for real-world success. Whether you're a sales agent, entrepreneur, or marketing professional, you'll gain the tools to generate leads that actually convert—saving time, increasing revenue, and building lasting client ... Les mer

55,48 kr eller gratis med Kobo Plus

From crafting irresistible lead magnets to mastering the art of lead qualification and nurturing prospects into loyal customers, this book provides actionable techniques designed for real-world success. Whether you're a sales agent, entrepreneur, or marketing professional, you'll gain the tools to generate leads that actually convert—saving time, increasing revenue, and building lasting client
... Les mer
Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off

av KJ Blattenbauer ...

Tired of being the industry's best-kept secret? That ends here.Pitchworthy isn't another fluffy marketing book. It's your no-nonsense guide to finally getting the recognition (and revenue) you deserve. KJ Blattenbauer has spent nearly three decades turning overlooked talent into in-demand authorities. Now she's pulling back the curtain and handing you the exact playbook she uses to get her clients ... Les mer

92,53 kr eller gratis med Kobo Plus

Tired of being the industry's best-kept secret? That ends here.Pitchworthy isn't another fluffy marketing book. It's your no-nonsense guide to finally getting the recognition (and revenue) you deserve. KJ Blattenbauer has spent nearly three decades turning overlooked talent into in-demand authorities. Now she's pulling back the curtain and handing you the exact playbook she uses to get her clients
... Les mer
Organizational Communication and Sport

Connections, Applications, and Opportunities

Redigert av Jimmy Sanderson ...

This edited volume illustrates the function of communication within sport organizations, offering analyses of multiple facets of the industry. Contributors examine a variety of cases including whistleblowing, athlete safeguarding, sexual harassment scandals, leadership, marketing, and social justice advocacy, among others.Throughout this volume, contributors argue that communication plays a ... Les mer

960,64 kr

This edited volume illustrates the function of communication within sport organizations, offering analyses of multiple facets of the industry. Contributors examine a variety of cases including whistleblowing, athlete safeguarding, sexual harassment scandals, leadership, marketing, and social justice advocacy, among others.Throughout this volume, contributors argue that communication plays a
... Les mer
Webmastering the Craft

Fraternity in a Digital World

av Ken JP Stuczynski ...

A guide for Masonic and other fraternal organizations to navigate the modern world of communications and information. Covers modern communication and public relations methods and strategies as well as organizational considerations. Contains guidance on websites, social media, the cloud, conferencing and collaboration tools. Bonus material: Twenty short articles advocating technology and its role ... Les mer

36,96 kr eller gratis med Kobo Plus

A guide for Masonic and other fraternal organizations to navigate the modern world of communications and information. Covers modern communication and public relations methods and strategies as well as organizational considerations. Contains guidance on websites, social media, the cloud, conferencing and collaboration tools. Bonus material: Twenty short articles advocating technology and its role
... Les mer
PR für Freiberufler

Vom erfahrenen Profi zum gefragten Experten

av Daniel Fitzke ...

Serie serien Whitebooks
Freiberufler sind Profis in ihrem Kompetenzbereich. Dank ihres Wissens und ihrer Erfahrung sind sie als Experten gefragt, sowohl für den individuell-persönlichen Bereich als auch für die Medien. Doch da sowohl die Nachfrage nach als auch das Angebot von Experten stetig steigen, wird es immer schwerer, einen Experten zu finden oder auch als solcher gefunden zu werden. Eine gelungene und auf Ihre ... Les mer

209,00 kr eller gratis med Kobo Plus

Freiberufler sind Profis in ihrem Kompetenzbereich. Dank ihres Wissens und ihrer Erfahrung sind sie als Experten gefragt, sowohl für den individuell-persönlichen Bereich als auch für die Medien. Doch da sowohl die Nachfrage nach als auch das Angebot von Experten stetig steigen, wird es immer schwerer, einen Experten zu finden oder auch als solcher gefunden zu werden. Eine gelungene und auf Ihre
... Les mer
In Your Creative Element

The Formula for Creative Success in Business

av Claire Bridges ...

SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship CategoryIn Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context.In Your Creative ... Les mer

316,99 kr

SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship CategoryIn Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context.In Your Creative
... Les mer
Public Relations Management

av Kari Foster ...

The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge is increasing while the amount of existing knowledge is still lacking, especially in terms of theoretical basis. This is a necessary component of a comprehensive PR training program that will produce ... Les mer

92,53 kr

The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge is increasing while the amount of existing knowledge is still lacking, especially in terms of theoretical basis. This is a necessary component of a comprehensive PR training program that will produce
... Les mer
Beautiful PR

Finding your brand’s heartbeat for authenticity in communication

av Sophie Attwood ...

**Business Book Awards 2024 Finalist**'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, TatlerA more beautiful way to connect with customersPR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Dis... ... Les mer

92,53 kr eller gratis med Kobo Plus

**Business Book Awards 2024 Finalist**'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, TatlerA more beautiful way to connect with customersPR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Dis...
... Les mer
Public Relations Writing

av James Mahoney ...

Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news and digital media. The book illustrates how writing for all public relations tools reflects the concepts that inform professional planning and ... Les mer

546,96 kr

Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news and digital media. The book illustrates how writing for all public relations tools reflects the concepts that inform professional planning and
... Les mer

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Anbefalt for deg

PR e-bøker

The Internet Ideology

This is Marketing

15 Questions About Native Advertising

15 Questions About Social Media

Corporate Communication

Strategic Financial Planning for Public Sector Services

15 Domande sui Social Media

Organizational Crisis Communication

Faster, Higher, Farther

Innovative Internal Communication

I dieci comandamenti delle PR

Retention Operates Through Strategic Restraint

The Public Relations Firm

INTO THE RIVER: How Big Data, the Long Tail and Situated Cognition are Changing the World of Market Insights Forever

Un village participatif ? Les initiatives citoyennes : un défi pour l'action publique à Volonne (Alpes-de-Haute-Provence)

Clicks To Clients - The Ultimate Guide To Digital Lead Generation

Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off

Organizational Communication and Sport

Webmastering the Craft

PR für Freiberufler

In Your Creative Element

Public Relations Management

Beautiful PR

Public Relations Writing