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Escape from Model Land

How Mathematical Models Can Lead Us Astray and What We Can Do About It

by Erica Thompson ...

**'A brilliant account of how models are so often abused and of how they should be used' John KayHow do mathematical models shape our world - and how can we harness their power for good?**Models are at the centre of everything we do. Whether we use them or are simply affected by them, they act as metaphors that help us better understand the increasingly complex problems facing us in the modern ... Read more

$13.99 NZD

**'A brilliant account of how models are so often abused and of how they should be used' John KayHow do mathematical models shape our world - and how can we harness their power for good?**Models are at the centre of everything we do. Whether we use them or are simply affected by them, they act as metaphors that help us better understand the increasingly complex problems facing us in the modern
... Read more
The Lean Startup

The Million Copy Bestseller Driving Entrepreneurs to Success

by Eric Ries ...

**THE INTERNATIONAL BESTSELLING SENSATION'The Lean Startup changes everything.' - Harvard Business Review----------**Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.Essential reading for any ambitious entrepreneur, The ... Read more

$21.99 NZD

**THE INTERNATIONAL BESTSELLING SENSATION'The Lean Startup changes everything.' - Harvard Business Review----------**Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.Essential reading for any ambitious entrepreneur, The
... Read more
Exactly

How Precision Engineers Created the Modern World

by Simon Winchester ...

SHORTLISTED FOR THE ROYAL SOCIETY SCIENCE BOOK PRIZE 2018Bestselling author Simon Winchester writes a magnificent history of the pioneering engineers who developed precision machinery to allow us to see as far as the moon and as close as the Higgs boson.Precision is the key to everything. It is an integral, unchallenged and essential component of our modern social, mercantile, scientific, ... Read more

$20.99 NZD

SHORTLISTED FOR THE ROYAL SOCIETY SCIENCE BOOK PRIZE 2018Bestselling author Simon Winchester writes a magnificent history of the pioneering engineers who developed precision machinery to allow us to see as far as the moon and as close as the Higgs boson.Precision is the key to everything. It is an integral, unchallenged and essential component of our modern social, mercantile, scientific,
... Read more
Starry Messenger

Cosmic Perspectives on Civilisation

by Neil deGrasse Tyson ...

Bringing his cosmic perspective to civilization on Earth, Neil deGrasse Tyson, bestselling author of Astrophysics for People in a Hurry, shines new light on the crucial fault lines of our time–war, politics, religion, truth, beauty, gender, race, and tribalism–in a way that stimulates a deeper sense of unity for us all.In a time when our political and cultural perspectives feel more divisive than ... Read more

Was $12.99 NZD Now $10.99 NZD

Bringing his cosmic perspective to civilization on Earth, Neil deGrasse Tyson, bestselling author of Astrophysics for People in a Hurry, shines new light on the crucial fault lines of our time–war, politics, religion, truth, beauty, gender, race, and tribalism–in a way that stimulates a deeper sense of unity for us all.In a time when our political and cultural perspectives feel more divisive than
... Read more
The Mindful Body

Thinking Our Way to Lasting Health

by Ellen Langer ...

Bestselling author, and 'mother of mindfulness', Ellen J. Langer makes her long-awaited return sharing her groundbreaking research in The Mindful Body.Have you ever wondered if you could improve your health by harnessing the power of your mind?When it comes to our health, too many of us feel trapped by a medical diagnosis, believing that it can only mean a static or worsening condition. Whether it ... Read more

$24.99 NZD

Bestselling author, and 'mother of mindfulness', Ellen J. Langer makes her long-awaited return sharing her groundbreaking research in The Mindful Body.Have you ever wondered if you could improve your health by harnessing the power of your mind?When it comes to our health, too many of us feel trapped by a medical diagnosis, believing that it can only mean a static or worsening condition. Whether it
... Read more
Abundance

The Future Is Better Than You Think

by Peter H. Diamandis, Steven Kotler ...

Series series Exponential Technology Series
The New York Times bestselling “manifesto for the future that is grounded in practical solutions addressing the world’s most pressing concerns: overpopulation, food, water, energy, education, health care and freedom” (The Wall Street Journal).Since the dawn of humanity, a privileged few have lived in stark contrast to the hardscrabble majority. Conventional wisdom says this gap cannot be closed. ... Read more

$17.12 NZD

The New York Times bestselling “manifesto for the future that is grounded in practical solutions addressing the world’s most pressing concerns: overpopulation, food, water, energy, education, health care and freedom” (The Wall Street Journal).Since the dawn of humanity, a privileged few have lived in stark contrast to the hardscrabble majority. Conventional wisdom says this gap cannot be closed.
... Read more
The Code Book

The Secret History of Codes and Code-breaking

by Simon Singh ...

The Science of Secrecy from Ancient Egypt to Quantum CryptographyFrom the best-selling author of Fermat’s Last Theorem, The Code Book is a history of man’s urge to uncover the secrets of codes, from Egyptian puzzles to modern day computer encryptions.As in Fermat’s Last Theorem, Simon Singh brings life to an anstonishing story of puzzles, codes, languages and riddles that reveals man’s continual ... Read more

$10.99 NZD

The Science of Secrecy from Ancient Egypt to Quantum CryptographyFrom the best-selling author of Fermat’s Last Theorem, The Code Book is a history of man’s urge to uncover the secrets of codes, from Egyptian puzzles to modern day computer encryptions.As in Fermat’s Last Theorem, Simon Singh brings life to an anstonishing story of puzzles, codes, languages and riddles that reveals man’s continual
... Read more
Napoleon's Buttons

by Penny Le Couteur, Jay Burreson ...

Napoleon's Buttons is the fascinating account of seventeen groups of molecules that have greatly influenced the course of history. These molecules provided the impetus for early exploration, and made possible the voyages of discovery that ensued. The molecules resulted in grand feats of engineering and spurred advances in medicine and law; they determined what we now eat, drink, and wear. A change ... Read more

$21.38 NZD

Napoleon's Buttons is the fascinating account of seventeen groups of molecules that have greatly influenced the course of history. These molecules provided the impetus for early exploration, and made possible the voyages of discovery that ensued. The molecules resulted in grand feats of engineering and spurred advances in medicine and law; they determined what we now eat, drink, and wear. A change
... Read more
Bold

How to Go Big, Create Wealth and Impact the World

by Peter H. Diamandis, Steven Kotler ...

Series series Exponential Technology Series
“A visionary roadmap for people who believe they can change the world—and invaluable advice about bringing together the partners and technologies to help them do it.” —President Bill ClintonA radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools, Bold unfolds in three parts. Part One focuses on the exponential technologies that are disrupting today’s ... Read more

$14.84 NZD

“A visionary roadmap for people who believe they can change the world—and invaluable advice about bringing together the partners and technologies to help them do it.” —President Bill ClintonA radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools, Bold unfolds in three parts. Part One focuses on the exponential technologies that are disrupting today’s
... Read more
Tesla

Man Out of Time

by Margaret Cheney ...

In this “informative and delightful” (American Scientist) biography, Margaret Cheney explores the brilliant and prescient mind of Nikola Tesla, one of the twentieth century’s greatest scientists and inventors.Called a madman by his enemies, a genius by others, and an enigma by nearly everyone, Nikola Tesla was, without a doubt, a trailblazing inventor who created astonishing, sometimes world ... Read more

$23.97 NZD

In this “informative and delightful” (American Scientist) biography, Margaret Cheney explores the brilliant and prescient mind of Nikola Tesla, one of the twentieth century’s greatest scientists and inventors.Called a madman by his enemies, a genius by others, and an enigma by nearly everyone, Nikola Tesla was, without a doubt, a trailblazing inventor who created astonishing, sometimes world
... Read more
Love Triangle

The Life-changing Magic of Trigonometry

by Matt Parker ...

Explore the life-changing magic of trigonometry with Matt Parker, stand-up mathematician and No. 1 bestselling author of Humble PiWhy can no two people ever see the same rainbow? What happens when you pull a pop song apart into pure sine waves and play it back on a piano? Why does the wake behind a duck always form an angle of exactly 39 degrees? And what did mathematicians have to do with the ... Read more

$20.99 NZD

Explore the life-changing magic of trigonometry with Matt Parker, stand-up mathematician and No. 1 bestselling author of Humble PiWhy can no two people ever see the same rainbow? What happens when you pull a pop song apart into pure sine waves and play it back on a piano? Why does the wake behind a duck always form an angle of exactly 39 degrees? And what did mathematicians have to do with the
... Read more
The Future Is Faster Than You Think

How Converging Technologies Are Transforming Business, Industries, and Our Lives

by Peter H. Diamandis, Steven Kotler ...

Series series Exponential Technology Series
From the New York Times bestselling authors of Abundance and Bold comes a practical playbook for the future of technology and technological convergence in our modern era.In their book Abundance, bestselling authors and futurists Peter Diamandis and Steven Kotler tackled grand global challenges, such as poverty, hunger, and energy. Then, in Bold, they chronicled the use of exponential technologies ... Read more

$30.83 NZD

From the New York Times bestselling authors of Abundance and Bold comes a practical playbook for the future of technology and technological convergence in our modern era.In their book Abundance, bestselling authors and futurists Peter Diamandis and Steven Kotler tackled grand global challenges, such as poverty, hunger, and energy. Then, in Bold, they chronicled the use of exponential technologies
... Read more
The Dancing Wu Li Masters

An Overview of the New Physics

by Gary Zukav ...

"The most exciting intellectual adventure I've been on since reading Robert Pirsig’s Zen and the Art of Motorcycle Maintenance."—Christopher Lehmann-Haupt, New York TimesGary Zukav’s timeless, humorous, New York Times bestselling masterpiece, a touchstone for readers of science and spirituality, The Dancing Wu Li Masters, is arguably the most widely acclaimed introduction to quantum physics ever ... Read more

$10.99 NZD

"The most exciting intellectual adventure I've been on since reading Robert Pirsig’s Zen and the Art of Motorcycle Maintenance."—Christopher Lehmann-Haupt, New York TimesGary Zukav’s timeless, humorous, New York Times bestselling masterpiece, a touchstone for readers of science and spirituality, The Dancing Wu Li Masters, is arguably the most widely acclaimed introduction to quantum physics ever
... Read more
Loonshots

How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

by Safi Bahcall ...

* Instant WSJ bestseller* Translated into 18 languages* #1 Most Recommended Book of the year (Bloomberg annual survey of CEOs and entrepreneurs)* An Amazon, Bloomberg, Financial Times, Forbes, Inc., Newsweek, S****trategy + Business, Tech Crunch, Washington Post Best Business Book of the year* Recommended by Bill Gates, Daniel Kahneman, Malcolm Gladwell, Dan Pink, Adam Grant, Susan Cain, Sid ... Read more

$23.45 NZD

* Instant WSJ bestseller* Translated into 18 languages* #1 Most Recommended Book of the year (Bloomberg annual survey of CEOs and entrepreneurs)* An Amazon, Bloomberg, Financial Times, Forbes, Inc., Newsweek, S****trategy + Business, Tech Crunch, Washington Post Best Business Book of the year* Recommended by Bill Gates, Daniel Kahneman, Malcolm Gladwell, Dan Pink, Adam Grant, Susan Cain, Sid
... Read more
反智：不願說理的人是偏執，不會說理的人是愚蠢，不敢說理的人是奴隸

The Irrational ApeWhy Flawed Logic Puts us all at Risk and How Critical Thinking Can Save the World

by 古倫姆斯, David Robert Grimes ...

Translated by 楊玉齡 ...

Series series 科學自然
識破迷惑人心的把戲、似是而非的話術理性並非本能，理智需要鍛鍊《反智》蒐羅了常見的推理謬誤、邏輯缺陷、數字迷思、偏見和陰謀論，以當今社會的著名事件和近代歷史的精采故事為例，告訴我們如何識破種種迷惑人心的把戲、似是而非的話術，以及如何建立分析性思考的能力。你覺得下面這個三段論，有沒有問題呢？前提一：人皆不免一死。前提二：蘇格拉底不免一死。結　論：因此，蘇格拉底是人。如果你覺得完全沒問題，那麼我們把「人」換成「狗」，重寫如下：前提一：狗皆不免一死。前提二：蘇格拉底不免一死。結論　：因此，蘇格拉底是狗。看得出來問題出在哪裡嗎？我們再舉兩個同樣類型的... ... Read more

$23.66 NZD

識破迷惑人心的把戲、似是而非的話術理性並非本能，理智需要鍛鍊《反智》蒐羅了常見的推理謬誤、邏輯缺陷、數字迷思、偏見和陰謀論，以當今社會的著名事件和近代歷史的精采故事為例，告訴我們如何識破種種迷惑人心的把戲、似是而非的話術，以及如何建立分析性思考的能力。你覺得下面這個三段論，有沒有問題呢？前提一：人皆不免一死。前提二：蘇格拉底不免一死。結　論：因此，蘇格拉底是人。如果你覺得完全沒問題，那麼我們把「人」換成「狗」，重寫如下：前提一：狗皆不免一死。前提二：蘇格拉底不免一死。結論　：因此，蘇格拉底是狗。看得出來問題出在哪裡嗎？我們再舉兩個同樣類型的...
... Read more
User Friendly

How the Hidden Rules of Design are Changing the Way We Live, Work & Play

by Cliff Kuang, Robert Fabricant ...

AMAZON BEST BOOKS OF 2019 PICKFORTUNE WRITERS AND EDITORS' RECOMMENDED BOOKS OF 2019 PICK'A tour de force, an engrossing fusion of scholarly research, professional experience and revelations from intrepid firsthand reporting' -- New York TimesUSER FRIENDLY is a must-read for anyone who loves well-designed products-and for the innovators aspiring to make them.It seems like m... ... Read more

$20.99 NZD

AMAZON BEST BOOKS OF 2019 PICKFORTUNE WRITERS AND EDITORS' RECOMMENDED BOOKS OF 2019 PICK'A tour de force, an engrossing fusion of scholarly research, professional experience and revelations from intrepid firsthand reporting' -- New York TimesUSER FRIENDLY is a must-read for anyone who loves well-designed products-and for the innovators aspiring to make them.It seems like m...
... Read more
The Age of Entanglement

by Louisa Gilder ...

In The Age of Entanglement, Louisa Gilder brings to life one of the pivotal debates in twentieth century physics. In 1935, Albert Einstein famously showed that, according to the quantum theory, separated particles could act as if intimately connected–a phenomenon which he derisively described as “spooky action at a distance.” In that same year, Erwin Schrödinger christened this correlation ... Read more

$17.81 NZD

In The Age of Entanglement, Louisa Gilder brings to life one of the pivotal debates in twentieth century physics. In 1935, Albert Einstein famously showed that, according to the quantum theory, separated particles could act as if intimately connected–a phenomenon which he derisively described as “spooky action at a distance.” In that same year, Erwin Schrödinger christened this correlation
... Read more
Arcturus Astrology

A Consciousness Accelerator for the Aquarian Age

by Ashtara Ashtara ...

Written at the request of The Tibetan, Ascended Master Djwhal Khul, Arcturus Astrology is an illuminating autobiography. A compelling story and the third of a trilogy, the books emerged through the author's constantly repeated question asked of her spiritual guides, "What is the cosmic system that governs human evolutionary development when we have worked through the psychological issues depicted ... Read more

$18.99 NZD

Written at the request of The Tibetan, Ascended Master Djwhal Khul, Arcturus Astrology is an illuminating autobiography. A compelling story and the third of a trilogy, the books emerged through the author's constantly repeated question asked of her spiritual guides, "What is the cosmic system that governs human evolutionary development when we have worked through the psychological issues depicted
... Read more
MATLAB for Beginners: A Gentle Approach - Revised Edition

by Peter Kattan ...

This book is written for beginners and students who wish to learn MATLAB. One of the objectives of writing this book is to introduce MATLAB to students in high schools. The material presented is very easy and simple to understand - written in a gentle manner. The topics covered in the book include arithmetic operations, variables, mathematical functions, complex numbers, vectors, matrices, ... Read more

$16.99 NZD or Free with Kobo Plus

This book is written for beginners and students who wish to learn MATLAB. One of the objectives of writing this book is to introduce MATLAB to students in high schools. The material presented is very easy and simple to understand - written in a gentle manner. The topics covered in the book include arithmetic operations, variables, mathematical functions, complex numbers, vectors, matrices,
... Read more
Artificial intelligence in science

Challenges, opportunities and the future of research

by Alistair Nolan ...

The rapid advances of artificial intelligence (AI) in recent years have led to numerous creative applications in science. Accelerating the productivity of science could be the most economically and socially valuable of all the uses of AI. Utilising AI to accelerate scientific productivity will support the ability of OECD countries to grow, innovate and meet global challenges, from climate change ... Read more

Free

The rapid advances of artificial intelligence (AI) in recent years have led to numerous creative applications in science. Accelerating the productivity of science could be the most economically and socially valuable of all the uses of AI. Utilising AI to accelerate scientific productivity will support the ability of OECD countries to grow, innovate and meet global challenges, from climate change
... Read more
You Look Like a Thing and I Love You

by Janelle Shane ...

'I can't think of a better way to learn about artificial intelligence, and I've never had so much fun along the way' Adam Grant, New York Times bestselling author of Originals and Option BAI is the technology of the future, but how does it actually work? A hilarious, transporting look under the hood of the technology that's changing the world - and why it's dumber than we thinkYou Look Like a ... Read more

$13.99 NZD

'I can't think of a better way to learn about artificial intelligence, and I've never had so much fun along the way' Adam Grant, New York Times bestselling author of Originals and Option BAI is the technology of the future, but how does it actually work? A hilarious, transporting look under the hood of the technology that's changing the world - and why it's dumber than we thinkYou Look Like a
... Read more
The Body System Series: The Endocrine System and its Functions

by Alana Monet-Telfer ...

Series series The Body System Series
The Body System Series: The Endocrine System and its FunctionsHaving Trouble with Biology? Need to find out information about the organ systems and how they work?.This book in the Endocrine system will help people learn and understand on the organs of the Endocrine system; followed by their functions. The Endocrine Glands explained in detail in this book are:Pineal, Hypothalamus, and Pituitary ... Read more

$11.59 NZD

The Body System Series: The Endocrine System and its FunctionsHaving Trouble with Biology? Need to find out information about the organ systems and how they work?.This book in the Endocrine system will help people learn and understand on the organs of the Endocrine system; followed by their functions. The Endocrine Glands explained in detail in this book are:Pineal, Hypothalamus, and Pituitary
... Read more
Modern Horse Training

by Alexandra Kurland ...

Imagine this - You've just arrived at your barn. Your horse is waiting for you at the gate. He's eager to see you coming. Your visit is filled with laughter, great training, fun adventures, and lots of love.Whether you're working with:- a foal who is just learning,- a youngster you're starting under saddle- a rescue you're rehabbing,- a mini who has captured your heart,- an older retiree,- or the ... Read more

$15.99 NZD or Free with Kobo Plus

Imagine this - You've just arrived at your barn. Your horse is waiting for you at the gate. He's eager to see you coming. Your visit is filled with laughter, great training, fun adventures, and lots of love.Whether you're working with:- a foal who is just learning,- a youngster you're starting under saddle- a rescue you're rehabbing,- a mini who has captured your heart,- an older retiree,- or the
... Read more
The Fontana History of Chemistry

by William Brock ...

The Fontana History of Chemistry, which draws on both the author’s own original research and that of other scholars, is an unrivalled work of synthesis.Beginning with the first tentative chemical explorations, Dr Brock proceeds via the alchemists’ futile, but frequently profitable, efforts to turn lead into gold to recount the emergence of the modern discipline of chemistry as fashioned by Boyle, ... Read more

$5.99 NZD

The Fontana History of Chemistry, which draws on both the author’s own original research and that of other scholars, is an unrivalled work of synthesis.Beginning with the first tentative chemical explorations, Dr Brock proceeds via the alchemists’ futile, but frequently profitable, efforts to turn lead into gold to recount the emergence of the modern discipline of chemistry as fashioned by Boyle,
... Read more

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