A leading data visualization expert explores the negative—and positive—influences that charts have on our perception of truth.Today, public conversations are increasingly driven by numbers. While charts, infographics, and diagrams can make us smarter, they can also deceive—intentionally or unintentionally. To be informed citizens, we must all be able to decode and use the visual information that politicians, journalists, and even our employers present us with each ...

Unlike any time before in our lives, we have access to vast amounts of free information. With the right tools, we can start to make sense of all this data to see patterns and trends that would otherwise be invisible to us. By transforming numbers into graphical shapes, we allow readers to understand the stories those numbers hide. In this practical introduction to understanding and using information graphics, you’ll learn how to use data visualizations as tools to see beyo...

We've all heard that a picture is worth a thousand words, but what if we don't understand what we're looking at? Social media has made charts, infographics, and diagrams ubiquitous—and easier to share than ever. We associate charts with science and reason; the flashy visuals are both appealing and persuasive. Pie charts, maps, bar and line graphs, and scatter plots (to name a few) can better inform us, revealing patterns and trends hidden behind the numbers we encounter in our lives. In sh...

The best-selling author of Naked Economics defies the odds with a book about statistics that you’ll welcome and enjoy.Once considered tedious, the field of statistics is rapidly evolving into a discipline Hal Varian, chief economist at Google, has actually called “sexy.” From batting averages and political polls to game shows and medical research, the real-world application of statistics continues to grow by leaps and bounds. How can we catch schools that cheat on standard...

Get on Google's front page with easy SEO tips for online marketing. Simple SEO (search engine optimization) can get any site to the top without spending money.Discover ways to use keywords, meta descriptions and tags, categories/labels, titles, link-building and more.Step by step instructions to help your site get on Google front page. Anyone can do this. It costs nothing but a little bit of time.You'll discover:the best keywords, both short-tail and long-ta...

Ready to take your ebooks to the next level with EPUB 3? This concise guide includes best practices and advice to help you navigate the format’s wide range of technologies and functionality. EPUB 3 is set to turn electronic publishing on its head with rich multimedia reading experiences and scripted interactivity, but this specification can be daunting to learn. This book provides you with a solid foundation.Written by people involved in the development of this specification, EPUB ...

Includes• Online Workshops• Online Adobe Certified Exam (ACE) Resources• More than 500 of the most essential InDesign CC tasksNeed answers quickly? Adobe InDesign CC on Demand provides those answers in a visual step-by-step format. We will show you exactly what to do through lots of full color illustrations and easy-to-follow instructions.Inside the Book• Improved publishing and productivity with Adobe Creative Cloud• Create ...

From Adobe InDesign CS2 to InDesign CS5, the ability to work with XML content has been built into every version of InDesign. Some of the useful applications are importing database content into InDesign to create catalog pages, exporting XML that will be useful for subsequent publishing processes, and building chunks of content that can be reused in multiple publications.In this Short Cut, we’ll play with the contents of a college course catalog and see how we can use XML for course...

If you need a reliable tool for technical documentation, this clear and concise reference will help you take advantage of DocBook, the popular XML schema originally developed to document computer and hardware projects. DocBook 5.0 has been expanded and simplified to address documentation needs in other fields, and it's quickly becoming the tool of choice for many content providers.DocBook 5: The Definitive Guide is the complete, official documentation of DocBook 5.0. You'l...

The Start-to-Finish, Best-Practice Guide to Implementing and Using DITADarwin Information Typing Architecture (DITA) is today’s most powerful toolbox for constructing information. By implementing DITA, organizations can gain more value from their technical documentation than ever before. Now, three DITA pioneers offer the first complete roadmap for successful DITA adoption, implementation, and usage.Drawing on years of experience helping large organizations adopt DITA, the ...

A step by step guide to effective money-making through kindle e-book publishing.

As one of the applications in Microsoft Office, Word is the dominant word-processing program for both Windows and Mac users. Millions of people around the globe use it. But many, if not most, of them barely skim the surface of what is possible with Microsoft Word. Seduced by the application's supposed simplicity, they settle for just what's obvious--even if it doesn't satisfy their wants and needs. They may curse the wretched Bullets and Numbering buttons multiple times a day or take hours...