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For Mere Mortals eBook Series

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  • Database Design for Mere Mortals

    A Hands-On Guide to Relational Database Design

    by Michael J. Hernandez ...
    Series series For Mere Mortals
    The #1 Easy, Commonsense Guide to Database Design! Michael J. Hernandez’s best-selling Database Design for Mere Mortals® has earned worldwide respect as the clearest, simplest way to learn relational database design. Now, he’s made this hands-on, software-independent tutorial even easier, while ensuring that his design methodology is still relevant to the latest databases, applications, and best ... Read more

    $38.19 USD

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  • User Stories Applied: For Agile Software Development

    For Agile Software Development

    by Mike Cohn ...
    Series series Addison-Wesley Signature Series (Beck)
    Thoroughly reviewed and eagerly anticipated by the agile community, User Stories Applied offers a requirements process that saves time, eliminates rework, and leads directly to better software.The best way to build software that meets users' needs is to begin with "user stories": simple, clear, brief descriptions of functionality that will be valuable to real users. In User Stories Applied, Mike ... Read more

    $47.69 USD

  • Agile Testing

    A Practical Guide for Testers and Agile Teams

    by Lisa Crispin, Janet Gregory ...
    Series series Addison-Wesley Signature Series (Cohn)
    Testing is a key component of agile development. The widespread adoption of agile methods has brought the need for effective testing into the limelight, and agile projects have transformed the role of testers. Much of a tester’s function, however, remains largely misunderstood. What is the true role of a tester? Do agile teams actually need members with QA backgrounds? What does it really mean to ... Read more

    $52.19 USD

  • Google Analytics

    Understanding Visitor Behavior

    by Justin Cutroni ...
    Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.Google Analytics shows you ... Read more

    $17.99 USD

  • The Accidental Taxonomist

    by Heather Hedden ...
    The Accidental Taxonomist is the most comprehensive guide available to the art and science of building information taxonomies. Heather Heddenone of todays leading writers instructors and consultants on indexing and taxonomy topicswalks readers through the process displaying her trademark ability to present highly technical information in straightforward comprehensible English. Drawing on numerous ... Read more

    $25.99 USD or Free with Kobo Plus

  • The Accidental Taxonomist

    by Heather Hedden ...
    The Accidental Taxonomist is the most comprehensive guide available to the art and science of building information taxonomies. Heather Hedden—a leading taxonomy expert and instructor—walks readers through the process, displaying her trademark ability to present highly technical information in straightforward, comprehensible English. In this fully revised second edition, Hedden provides updates on ... Read more

    $19.99 USD or Free with Kobo Plus

  • The Missing README

    A Guide for the New Software Engineer

    by Dmitriy Ryaboy, Chris Riccomini ...
    Key concepts and best practices for new software engineers — stuff critical to your workplace success that you weren’t taught in school.For new software engineers, knowing how to program is only half the battle. You’ll quickly find that many of the skills and processes key to your success are not taught in any school or bootcamp. The Missing README fills in that gap—a distillation of workplace ... Read more

    $21.99 USD

  • Mining the Social Web

    Analyzing Data from Facebook, Twitter, LinkedIn, and Other Social Media Sites

    by Matthew A. Russell ...
    Want to tap the tremendous amount of valuable social data in Facebook, Twitter, LinkedIn, and Google+? This refreshed edition helps you discover who’s making connections with social media, what they’re talking about, and where they’re located. You’ll learn how to combine social web data, analysis techniques, and visualization to find what you’ve been looking for in the social haystack—as well as ... Read more

    $23.99 USD

  • Google Analytics Breakthrough

    From Zero to Business Impact

    by Feras Alhlou, Shiraz Asif, Eric Fettman ...
    A complete, start-to-finish guide to Google Analytics instrumentation and reportingGoogle Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google ... Read more

    $30.00 USD

  • Diary of a Software Craftsman

    by Mete Atamel ...
    What makes a piece of software good? What does it mean to perform well? How to effectively debug and fix it? What are some characteristics of a good programmer? These are some of the fundamental questions that the book will try to uncover through a collection of short articles.The articles in the book were written over a five year period between 2009 and 2014. This is the period of time that I ... Read more

    Free

  • Head First Software Development

    A Learner's Companion to Software Development

    by Dan Pilone, Russ Miles ...
    Even the best developers have seen well-intentioned software projects fail -- often because the customer kept changing requirements, and end users didn't know how to use the software you developed. Instead of surrendering to these common problems, let Head First Software Development guide you through the best practices of software development. Before you know it, those failed projects will be a ... Read more

    $28.99 USD

  • SEO SOS: Search Engine Optimization First Aid Guide ePub eBook

    by Darren Varndell ...
    Do you have a website? Is it performing as well as you had hoped? Do you make money on the Internet? No? SEO SOS can help turn that around. Using Search Engine Optimization techniques, this valuable SEO book can help propel your website upwards in search engine results pages, resulting in a constant stream of FREE targeted traffic to your site, ready for you to turn into sales. Simply follow the ... Read more

    $0.99 USD