Make Social CRM work! This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond.Barton Goldenberg,the field’s #1 expert, offers a proven, four-step methodology for succeeding with Social CRM work in any B2B, B2C, or B2B2C organization. You’ll learn how to integrate people, process and technology to optimize relationships with every customer, achieve seamless...

The PHP scripting language and MySQL open source database are quite effective independently, but together they make a simply unbeatable team. When working hand-in-hand, they serve as the standard for the rapid development of dynamic, database-driven websites. This combination is so popular, in fact, that it's attracting many programming newbies who come from a web or graphic design background and whose first language is HTML. If you fall into this ever-expanding category, then this book is...

An all-new exam guide for version 8 of the Computer Hacking Forensic Investigator (CHFI) exam from EC-CouncilGet complete coverage of all the material included on version 8 of the EC-Council's Computer Hacking Forensic Investigator exam from this comprehensive resource. Written by an expert information security professional and educator, this authoritative guide addresses the tools and techniques required to successfully conduct a computer forensic investigation. You'll find lear...

Develop your first interactive 2D and 3D platform game by learning the fundamentals of C\#Key FeaturesLearn the fundamentals of C\# 7 scripting to develop GameObjects and master the basics of the new UI system in Unity 2017Build and develop your 2D game right from scratch and extend it to 3D while implementing the principles of object-oriented programming and coding in C\# 7Get to grips with the fundamentals of optimizing your game using the la...

Master Oracle CRM On Demand Foster long-term customer relationships and accelerate productivity using the proven strategies and best practices in this Oracle Press guide. Oracle CRM On Demand Deployment Guide shows how to set up, customize, and manage a dynamic software-as-a-service solution across your enterprise. Develop implementation plans, maximize user adoption, build applets and portals, integrate Web 2.0 features, and use analytics dashboards. The latest design, tuning, and data se...

Master Oracle WebCenter 11gTransform your organization into a personalized, user-focused workplace using the detailed information in this comprehensive Oracle Press guide. Oracle WebCenter 11g Handbook shows you how to build Enterprise 2.0 applications that facilitate collaboration and foster innovation. You'll work with task flows and content systems, employ social networking tools, develop portals and composite applications, and deploy runtime customization. D...

Manage and enhance your social media marketing with HootSuiteKey FeaturesLearn something new in an Instant! A short, fast, focused guide delivering immediate resultsPresents you with an insight into your organization's social assetsPacked with useful tips to automate your social media sharing and trackingAnalyze social media traffic and generate reports using HootSuiteBook DescriptionSocial media enables people to in...

Written by industry thought leaders, Java Web Services Architecture is a no-nonsense guide to web services technologies including SOAP, WSDL, UDDI and the JAX APIs. This book is useful for systems architects and provides many of the practical considerations for implementing web services including authorization, encryption, transactions and the future of Web Services. - Covers all the standards, the JAX APIs, transactions, security, and more.

Mining the Web: Discovering Knowledge from Hypertext Data is the first book devoted entirely to techniques for producing knowledge from the vast body of unstructured Web data. Building on an initial survey of infrastructural issues—including Web crawling and indexing—Chakrabarti examines low-level machine learning techniques as they relate specifically to the challenges of Web mining. He then devotes the final part of the book to applications that unite infrastructure and analysis to bring...

Effective Security Management, Sixth Edition teaches practicing security professionals how to build their careers by mastering the fundamentals of good management. The author, Charles Sennewald, brings common sense, wisdom, and humor to this bestselling introduction to security management that is ideal for both new and experienced security managers. The sixth edition of this classic professional reference work on the topic includes newly updated and expanded coverage of topics such as the ...

The Intelligent Systems Series comprises titles that present state-of-the-art knowledge and the latest advances in intelligent systems. Its scope includes theoretical studies, design methods, and real-world implementations and applications. The most prevalent topics in Intelligence and Security Informatics (ISI) include data management, data and text mining for ISI applications, terrorism informatics, deception and intent detection, terrorist and criminal social network analysis, public he...

With the rapid growth of Cloud computing, the size of Cloud data is expanding at a dramatic speed. A huge amount of data is generated and processed by Cloud applications, putting a higher demand on cloud storage. While data reliability should already be a requirement, data in the Cloud needs to be stored in a highly cost-effective manner. This book focuses on the trade-off between data storage cost and data reliability assurance for big data in the Cloud. Throughout the whole Cloud data li...