Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one anotherPeople everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discov...

Bring the beauty of nature into your home with these delightful quilting and appliqué projects! This collection, Birds, Butterflies, & Blooms, offers a vibrant array of 25 fun and easy projects designed to brighten any room. Create coordinating quilts, pillows, tea towels, and more, all featuring charming bird, butterfly, and floral motifs.Perfect for quilters of all skill levels, this book provides step-by-step instructions and detailed templates for fusi...

Pot Holders for All Seasons contains a wide variety of quilted pot holders. You can easily find the perfect, display-worthy design to dress up your kitchen for any time of the year or any occasion. Select one of the 20 creative pot holders, pull out your scrap basket, and you're ready to start stitching fun!

Create unique accents for your table with these creative table toppers. Each of these 12 designs reflects something special for each month— from hearts in February to birds and flowers in May to Santa and trees in December. There's a little bit of whimsy for every month of the year.

Too cute to hide under a hot pot, the unique and fun pot holder sets featured in this book can be made with small pieces of fabric. Great as gifts or to keep at home, each project can be customized using a variety of patterns and a personal color palette. The designs include a double-handed hot dog mitt for that next barbeque, a bright and cheery "Fresh and Fruity" set to accent a summer table, "Winter Holidaze" to make a cozy party more festive, and a modern theme called "Black, White, an...

Here's your chance to stitch a fun & easy cat or dog collection of quilts and accent pieces you can personalize for any pet lover. Mix and match the 13 projects for a unique but inspiring look. Quilted Cats & Dogs has everything you'll need all in one book, for a cat or dog. Tutorials included in this book: Raw-Edge Fusible Applique Padded Applique Making Yo-Yo's Templates are provided on insert in this book.

Create a cozy autumn ambiance with handmade quilts! This project guide provides easy-to-follow instructions for quilters of all skill levels to create stunning fall-themed home decor.From charming pot holders and table runners to festive wall hangings and centerpieces, Harvesttime Quilting offers a variety of projects to celebrate the season. Learn quick and easy fusible appliqué techniques and add delightful embellishments to your creations. Transform you...

Create seasonal charm with quilted bench pillows!Bench Pillows for All Seasons offers twelve unique pillow designs to celebrate each month. From shamrocks to stars and stripes, each project brings a touch of whimsy to your home decor. Perfect for quilters and crafters seeking year-round inspiration.Inside, you'll find easy-to-follow instructions for piecing and fusible applique, suitable for beginners and experienced sewists alike. Make a new pillo...

Create a quilted special holiday look in every room in the house. Put a little bit of holiday magic in every room. This collection of holiday whimsey is just what every quilter is looking for. Quick & Easy projects perfect for the home or gifts. Make the next Christmas season a quilted one! Tutorials include: Raw-Edge Fusible Applique Making YoYos

Turn one easy block into a colorful menagerieCreate rows of bright and happy diamonds by simply turning one block around in different directions—you'll see something new every time! To make it even simpler, you can use 20 colorful fat eighths to create the finished look. The skill level of the project is Easy, and the finished size is 40" x 48".

Here's the book you've been waiting for. 14 animal projects perfect for every season or any room using easy fusible applique and easy piecing. Use these whimsical projects for gifts or simply make them because you love them. Whether you like farm animals or safari you'll find something you'll just have to make. Chris Malone has done it again. Another collection of projects with her special brand of whimsy. Technique tutorials included in this book: Raw-Edge Fusible Applique Making Yo-Yos P...

Special Delivery Quilting for Baby is everything you'll need for the new arrival, boy or girl. Each of the six quilts has an adorable coordinating extra project. Mix or match the 12 patterns to make the perfect set for a gift or for your own nursery. This is destined to be your go-to book for all your baby needs. Chris Malone has added her own touch of whimsy with a sparkle of magic to each design.