Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the main...

An inspiring case study for the next generation of start-ups by the unconventional founders of Method.Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unileve...

Strategic planning, when done well, can powerfully transform your small nonprofit.However, as Eric Ryan has learned over nearly twenty-five years of nonprofit leadership, there are many barriers to effective strategic planning.In this practical and easy-to-read book, he’ll help you overcome these barriers by teaching you:The leadership mindset for effective strategic planningHow to structure a practical, two-section planA simple four-step p...

Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.

An inspiring case study for the next generation of start-ups by the unconventional founders of Method.Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.Ryan an...

Successfully grow your business and improve customer and employee happiness with this New York Times bestseller book written by the CEO of Zappos.As the CEO of one of Fortune Magazine's "Best Companies to Work For," Tony Hsieh knows that keeping people happy is the key to professional growth and harmony. It might sound crazy, but Hsieh believes that we can prioritize company culture, make money, and change the world. In Delivering Happiness

**“Pink’s ideas deserve a wide hearing. Corporate boards. . .could do well by kicking out their pay consultants for an hour and reading Pink’s conclusions instead.”—*ForbesThe New York Times* bestseller that gives readers paradigm-shattering ways to think about motivation from the author of When: The Scientific Secrets of Perfect Timing**Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, say...

Rework shows you a better, faster, easier way to succeed in business.Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you thin...

Based on Stanford University psychologist Kelly McGonigal's wildly popular course "The Science of Willpower," The Willpower Instinct is the first book to explain the science of self-control and how it can be harnessed to improve our health, happiness, and productivity.Informed by the latest research and combining cutting-edge insights from psychology, economics, neuroscience, and medicine, The Willpower Instinct explains exactly what willpower is,...

Psychologist Mihaly Csikszentmihalyi’s famous investigations of “optimal experience” have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. In this new edition of his groundbreaking classic work, Csikszentmihalyi demonstrates the ways this positive state can be controlled, not just left to chance. Flow: The Psychology of Optimal Experien...

A timeless story of finding hope through unthinkable loss, The Shack is one of the most powerful and beloved stories of our age, with over 25 million copies sold worldwide.Mackenzie “Mack” Phillips's youngest daughter, Missy, has been abducted during a family vacation, and evidence that she may have been brutally murdered is found in an abandoned shack deep in the Oregon wilderness.Four years later, in the midst of his Great Sadness, Mack receives ...

#1 NEW YORK TIMES BESTSELLER • THE BOOK BEHIND THE FIFTH SEASON OF THE ACCLAIMED HBO SERIES GAME OF THRONESNAMED ONE OF PASTE’S BEST FANTASY BOOKS OF THE DECADEDubbed “the American Tolkien” by Time magazine, George R. R. Martin has earned international acclaim for his monumental cycle of epic fantasy. Now the #1 New York Times bestselling author delivers the fifth book in his landmark series—as b...