This comprehensive, step-by-step guide walks the reader through everything an aspiring small business owner needs to know before getting started. It’s not as easy as just hanging up an “Open” sign and letting the money roll in! Planning every step of your business and being aware of all the questions, demands, and challenges you will face will make the difference between just opening up shop and actually running a successful business.Coming up with a great idea for a business is onl...

This story takes place in Marshall City, the fictional capital of an unnamed Midwestern state, where the cousin of millionaire Hildreth Wyndham has mysteriously disappeared. Hildreth and his friends believe that his cousin's former employer, the state governor, is responsible for her abduction, but they must traverse a mysterious labyrinth first in order to uncover the whole truth.

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in.Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the lates...

Most businesses that close their doors have one thing in common: They ran out of money. Don’t let this happen to you. This indispensable book, part of Allworth’s popular Pocket Small Business Owner’s Guide series, will help you to save money on every aspect of your business, from advertising to overhead. With invaluable cost-cutting tips for all types of businesses, from e-commerce and home-based operations to services and retail, this guide will help you create a blueprint that will allow...

As times change, so do norms of behavior in the office. 301 Smart Answers to Tough Business Etiquette Questions has the answers you need to survive daily life in the professional environment. Following the same popular Q&A format of her bestselling 301 Smart Answers to Tough Interview Questions, Oliver will tell you how to get the job and how to keep it by navigating all the intricacies of the modern workplace.Where other etiquette guides evoke images of a stilted...

From the bestselling author of Thinkertoys, this follow up brings innovative creative thinking techniques within reach, giving you the tools to tackle everyday challenges in new ways.Internationally renowned business creativity expert, Michael Michalko will show you how creative people think—and how to put their secrets to work for you in business and in your personal life. You don't have to be a genius to solve problems like one. Michalko researched and a...

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were al...

Based on cutting-edge brain science, Dr. Martin Rossman has developed a program to help you break the worry cycle—and transform worry into a positive force.Our brains are hardwired for worry. While our ancient ancestors had a legitimate use for the fight-or-flight instinct, today what was once a matter of survival has become the stuff of sleepless nights and anxiety-filled days. At its best, worry is a way for us to turn over and solve a problem in our minds. But f...

Frequently cited as the number one fear among A proven, gimmick-free lesson guaranteed to business executives, public speaking doesn’t make anyone a better speaker and come naturally to most people. Pitching an idea, presenter. selling a product, or presenting a program doesn’t have to be a stomach-clenching experience to be struggled through. It can be an opportunity to relish and a chance to shine in front of a group. Whether you are selling an idea to two colleagues in a conference room...

This thought-provoking and inspirational book covers such topics as: developing a solid creative process through Visual Reflection Notebooks” and Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public a...

Turn the tables on cybercriminals. Keep your loved ones safe.We live much of our personal and professional lives online, but fraudsters and hackers have made the internet dangerous. Cyberattacks are the US’s fastest growing crime: consumers lost more than $6.9 billion to fraud in 2021, up more than 50% from 2020; financial losses from online theft surpassed losses from home theft; 1 in 10 people become identity theft victims annually, including more than 1 million ...

“An excellent guide.” —Paul Holmes, The Holmes ReportPR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, a...