An industry insider's timely analysis of a field in fluxBusiness and financial public relations, a discreet industry that generates multimillion-dollar revenues for mainly private agencies around the world, is entering a time of unprecedented change. This authoritative analysis from an experienced and well-connected PR practitioner explains the new tactics shaping strategic communications in the 21st century and posits the likely winners and losers from the old "da...

What will be the shape of global business in five years' time? 2020 Vision delivers cutting-edge insights from twenty industry leaders, sharing their current strategies and future plans to cope with the challenges presented in the twenty-first century.In 2020 Vision leading chairmen and senior executives of major multinationals set out their vision of what their markets, companies and strategy will look like in 2020, and how they will prepare for and adapt to long...

Tired of your ads not working? When buying advertising and marketing, do you hold your breath as you click the "buy now" button to place your order? You shouldn't have to.What if you have a tiny ad budget or none at all? Do you feel like you're wasting your time, energy, and money on commercials that get no response? You will learn how to fix your advertising - FAST.Tim Burt has 30,000+ (and counting) comm...

Notwithstanding the importance of modern technology, fieldwork remains vital, not least through helping to inspire and educate the next generation. Fieldwork has the ingredients of intellectual curiosity, passion, rigour and engagement with the outdoor world - to name just a few. You may be simply noting what you see around you, making detailed records, or carrying out an experiment; all of this and much more amounts to fieldwork. Being curious, you think about the world around you, and th...

In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.This no-nonsense guide lays out the step-by-step playbook for building your empire:Monetize Y...

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success. In Crushing It!, Gary explains why that’s even...

You know those subtle tricks your coworkers are all guilty of? The constant nodding, pretend concentration, useless rhetorical questions? These tricks make them seem like they know what they’re doing when in fact they have no clue. This behavior is so ingrained, so subtle, and so often mistaken for true intelligence that identifying it, calling it out, or compiling it into an exhaustive digest has never been attempted… Until now.Complete with illustrated tips, examples, and scenari...

Tired of clocking in and losing out? Want to pursue creative, fulfilling work on your own time and also make a living in the process? My So-Called Freelance Life is a how-to guidebook for women who want to avoid the daily grind and turn their freelance dreams into reality.Michelle Goodman, author of The Anti 9-to-5 Guide and self-proclaimed former "wage slave,” offers tips, advice, how-to’s, and everything else a woman needs to pu...

As a software engineer, you recognize at some point that there's much more to your career than dealing with code. Is it time to become a manager? Tell your boss he’s a jerk? Join that startup? Author Michael Lopp recalls his own make-or-break moments with Silicon Valley giants such as Apple, Netscape, and Symantec in Being Geek -- an insightful and entertaining book that will help you make better career decisions.With more than 40 standalone stories, Lopp walks through a c...

One in five relationships starts on an online dating site, but little straightforward guidance exists for users. Enter digital dating whisperer Laurie Davis . . .In a world where we communicate as much via texts as we do through body language, this book empowers readers to log on and double click for love, taking them through the journey all online daters face—from choosing the right site, creating a profile, and navigating dates, to logging off with their perfect match.

UnMarket to build trust and make lifelong customers!In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: StopMarketing, Start Engagingand began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first editi...

Put these words to work for you!Learn the gift of gab and get closer to your dream jobThis latest addition to the bestselling Perfect Phrases series is a must-read for anyone who dreads networking or who has ever fumbled or frozen during important and possibly career-changing conversations. Perfect Phrases for Professional Networking arms readers with foolproof and versatile phrases that help them take advantage of virtually any professional network...