It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.Positioning for Professionalsshows how a well-defined value proposition can help professional service firms create their own success instead of copying the suc...

In today's business environment, everyone is looking for a way to recruit top talent for their business and then retain that talent. Many employers believe that if they just paid more or provided additional benefits to their employees, it would solve the issue. Since the pandemic, many businesses were closed for quite a long time, and many people did not return to work, leaving managers and recruiters wondering, "Where are all our applicants?"Many studies provided data from various...

Everybody has a cancer story. This is Liam Brookes'.Liam is a musician, a wannabe writer, and a café worker who believes his greatest contribution to society is keeping caffeine-addicted strangers from total meltdown. But beneath the sarcasm and self-deprecation lies a man quietly unraveling.After losing his mum to cancer, Liam is left carrying a grief so heavy it threatens to swallow him whole. Faith feels fragile. Depression and loneliness loom large. And the future looks...

It was so easy to piss her off.So he did it frequently, just to get a rise out of her.Wade Brooks lived and breathed the Blazing Eagle ranch. It was in his blood, and raising cattle was all he knew. But when it came down to the girl next door, Joy Whitaker, he knew one thing.He got a kick out of seeing her angry.She was a spitfire and challenged him every chance she got. He’d loved to tame her, but she woul...

Bible Translations for Everyone is a fun and engaging guide in which pastor, professor, and popular YouTuber Tim Wildsmith will help you navigate the complex world of Bible translations.Have you ever wondered why there are so many translations of the Bible? It can be overwhelming and challenging to make sense of the differences, similarities, strengths, and weakness of each. With over 400 English translations to choose from, how do you know one is right fo...

The Newnes Know It All Series takes the best of what our authors have written to create hard-working desk references that will be an engineer's first port of call for key information, design techniques and rules of thumb. Guaranteed not to gather dust on a shelf! Electrical engineers need to master a wide area of topics to excel. The Electrical Engineering Know It All covers every angle including Real-World Signals and Systems, Electromagnetics, and Power systems. - A 360-degree view from ...

1930s Britain was a hotbed of utopian ideals in which William Welby, an advertising manager, was drawn to the burgeoning nudist movement.Welby's quest for understanding culminated in the landmark publication Naked and Unashamed, a groundbreaking exploration of nudism by a British author, the success of which encouraged him to write two more seminal books on the subject: The Naked Truth about Nudism and It's Only Natural.All three books offer a fascinating ...

“Smart, beautifully written, and really, really, funny satire featuring Arthur Beauchamp.” –– The Globe and MailFinalist for the Stephen Leacock Humour AwardIn this zany political thriller, the leader of the despotic Asian nation of Bhashyistan declares war on Canada after a limo bearing its visiting delegation is blown sky-high in snowy Ottawa. The suspected assassin, Abzal Erzhan, a Bhashyistani revolutionary, disappears. Was he ...

This is a book that is an entry level introduction to leadership in today's economy when recruiting and retaining quality employees are a critical element to the success of any business. This gives an overview of what a quality style of leadership is and what it could do for your business. There will be a few more books in the future that will expand on this subject by doing a deeper dive into the phychological aspects of what it takes to get a team all working together towards the accompl...

EMC for Product Designers: Meeting the European EMC Directives is a six-chapter text that considers the by-product of the co-existence of all kinds of radio services, called electromagnetic compatibility (EMC). This book discusses the solution to the damaging frequency interference of EMC and the problem of EMC to electronic equipment. The opening chapter considers the effect of adapting the EMC Directives to decrease the economic damage being caused by electromagnetic interference, as wel...

The Second World War has just finished, doggy food supplies are desperately short, and the Terriertorial Army has discovered that all its carefully-saved treats have been stolen in a daring raid by a marauding pack of bulldogs from across the Channel. Major Freddie, the Airedale commander, calls an emergency meeting of all the terriers. How will Sergeant Jack the Jack Russell, Melvyn, Lucky, Willy and the rest of the four-footed army get their treasured nibbles back - and stop the greedy S...

Widely regarded as the standard text on EMC, Tim Williams' book provides all the key information needed to meet the requirements of the latest EMC Directive. Most importantly, it shows how to incorporate EMC principles into the product design process, avoiding cost and performance penalties, meeting the needs of specific standards and resulting in a better overall product. As well as covering the very latest legal requirements, the fourth edition has been thoroughly updated in line with th...