Are you a professional service provider who wants to grow your client base? Then SalesGame: A Guide to Selling Professional Services is for you. It shares the foundational process and fundamentals of the SalesGame. The SalesGame is based on the assumption that selling professional services is more like a game than a science It is a proven way to improve business-development performance, whether your focus is on client retention, expansion, or new client acquisition. In this book, you will ...

What role does colour play in our built environment? How are our attitudes to colour changing? What potential do new technologies bring for the use of colour and light in architecture?Combining real examples from practice with colour theory, this book will help you to fully understand the role and impact of colour in our urban spaces. Contributions from leading architects Will Alsop, Legorreta and Legorreta, John Outram, Sauerbruch Hutton and Neuterlings Riedijk accompany those fro...

The design process of Will Alsop acts as a conduit for the dreams and aspirations of others. Moving from public consultation to the privacy of his painting studio – here ideas are born in the liquidity of paint, the serendipity of collage and the flourish of line, resulting in the avant-garde and vibrant designs that Alsop is particularly well known for.Whether the world approves of these designs or not, does not devalue the creative and artistic process which produces so rich, var...

This book explores the important relationship between the way we see and the way we draw architectural ideas. The text deals with sensory experience of space, the spatial cues represented in architectural drawing and the relationship between drawing type and design intent. It also addresses new forms of drawing provided by new technological aids such as animated computer graphics and virtual reality. It provides a comprehensive text for students of architecture, interior design and landsca...

Widely used in architectural circles in the heat of discussion, the recurrent use of particular words and terms has evolved into a language of design jargon. Commonly found in architectural literature and journalism, in critical design debate and especially in student project reviews, Archispeak can seem insular and perplexing to others and -- particularly to the new architectural student -- often incomprehensible.There is a need to translate architectural design concepts into spok...

As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating image...