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eBooks de Pequeñas empresas

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  • The Revenge of Analog

    Real Things and Why They Matter

    de David Sax ...
    A heartfelt defense of the analog world, from film photography to brick-and-mortar stores**“Insightful and entertaining. . . . A powerful counternarrative to the techno-utopian belief that we would live in an ever-improving, all-digital world.” —**The New York TimesAn International BestsellerNamed a Best Book of the Year by The New York Times • <em... ... Leer más

    Antes $11.99 USD Ahora $1.99 USD

  • Traffic Secrets

    The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

    Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels.The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of ... Leer más

    $10.99 USD

  • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

    de April Dunford ...
    You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... Leer más

    $7.00 USD o gratis con Kobo Plus

  • Zero to One

    Notes on Startups, or How to Build the Future

    #1 NEW YORK TIMES BESTSELLER • “This book delivers completely new and refreshing ideas on how to create value in the world.”—Mark Zuckerberg, CEO of Meta“Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”—Elon Musk, CEO of SpaceX and TeslaThe great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, ... Leer más

    $12.99 USD

  • Profit First

    Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

    Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always ... Leer más

    $16.99 USD

  • Fix This Next

    Make the Vital Change That Will Level Up Your Business

    From Mike Michalowicz, the author of PROFIT FIRST, CLOCKWORK, and THE PUMPKIN PLAN, comes the ultimate diagnostic tool for every entrepreneur.The biggest problem entrepreneurs have is that they don't know what their biggest problem is. If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent -- but there's no way ... Leer más

    $11.99 USD

  • All In

    How Great Leaders Build Unstoppable Teams

    The bestselling author of Profit First shows you how to build unstoppable teams where everyone wins.ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for ... Leer más

    $10.99 USD

  • Company Of One

    Why Staying Small Is the Next Big Thing for Business

    de Paul Jarvis ...
    What if the real key to a more fulfilling career was not to scale up but to work for yourself and become a successful and sustainable company of one? The New York Times bestselling author of Deep Work Cal Newport calls this book a “must-read for any entrepreneur who prioritizes a rich life over riches.”Company of One offers a refreshingly original small business strategy that’s focused on a ... Leer más

    $14.99 USD

  • Main Street Millionaire

    How to Make Extraordinary Wealth Buying Ordinary Businesses

    de Codie Sanchez ...
    **INSTANT NEW YORK TIMES BESTSELLER"...refreshing...concentrates on small ‘boring’ businesses... serves up a recipe to bypass the challenges of a founder by creatively financing smart deals." — Forbes**Rich people know a secret. In this book, former Wall Street investor Codie Sanchez pulls back the curtain.Most people look for wealth in all the wrong places. From dropshipping and startups to ... Leer más

    $8.99 USD

  • The Expert Empire: Transforming Coaching into a Full-Time, Freedom-Driven Business that Attracts Loyal Clients and Reliable Income Streams

    Most coaches don't fail because they aren't skilled. They fail because they keep treating their work like a side gig—something to do in between meetings, jobs, or after hours. Talent alone doesn't build a sustainable business. Skill gets you in the room. Structure keeps you there. This book is about that structure. Not theories. Not fluff. Just the hard-won systems that turn coaching into a real ... Leer más

    $20.00 USD o gratis con Kobo Plus

  • New Startup Mindset

    Ten Mindset Shifts to Build the Company of Your Dreams

    This provocative startup tale of success exposes Silicon Valley's startup myths and sets forth a new approach for aspiring and current founders to build companies that make an impact.In New Startup Mindset, Sandra Shpilberg, founder and CEO of Seeker Health, introduces a new mindset for starting and building a successful company. Shpilberg shows that Silicon Valley’s startup formula—a few young ... Leer más

    $8.99 USD o gratis con Kobo Plus

  • Recast Your City

    How to Save Your Downtown with Small-Scale Manufacturing

    de Ilana Preuss ...
    Too many U.S. cities and towns have been focused on a model of economic development that relies on recruiting one big company (such as Amazon), a single industry (usually in technology), or pursuing other narrow or short-term fixes that are inequitable and unsustainable. Some cities and towns were changing, even before the historic retail collapse brought on by COVID-19. They started to shift to a ... Leer más

    $21.59 USD

  • Mobile for Good: A How-To Fundraising Guide for Nonprofits

    A How-To Fundraising Guide for Nonprofits

    "Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media." -- Heather MansfieldMobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on prospective donors' tablets and smartphones.Statistics prove ... Leer más

    $22.99 USD

  • Teaching Online

    A Practical Guide

    de Susan Ko ...
    Teaching Online: A Practical Guide is an accessible, introductory, and comprehensive guide for anyone who teaches online. The fourth edition of this bestselling resource has been fully revised, maintains its reader-friendly tone, and offers exceptional practical advice, new teaching examples, faculty interviews, and an updated resource section.New to this edition:entire new chapter on MOOCs ... Leer más

    $63.99 USD

  • Traction

    How Any Startup Can Achieve Explosive Customer Growth

    Most startups don’t fail because they can’t build a product.Most startups fail because they can’t get traction.Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go ... Leer más

    $13.99 USD

  • Negotiation Made Simple

    A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal

    de John Lowry ...
    Series series Made Simple Series
    Negotiators might be born, but great negotiators are made.This book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.Business and organizational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate ... Leer más

    $16.99 USD

  • Starting Your Career as an Artist

    A Guide for Painters, Sculptors, Photographers, and Other Visual Artists

    Series series Starting Your Career
    Starting Your Career as an Artist is a comprehensive manual full of sound advice for artists seeking to advance their professional careers. Veteran art career professionals Angie Wojak and Stacy Miller show aspiring artists how to evaluate their goals, create a plan of action, and use their talents to build a productive life in the art world. Chapters cover topics essential to the emerging artist, ... Leer más

    $13.99 USD

  • Quantum Leadership

    New Consciousness in Business

    In this new book, Frederick Chavalit Tsao and Chris Laszlo argue that current approaches to leadership fail to produce positive outcomes for either businesses or the communities they serve. Employee disengagement and customer fickleness remain high, resulting in a lack of creativity and collaboration at all levels of entrepreneurial activity. Investor demand for Environmental, Social, and ... Leer más

    $27.99 USD

  • Who Not How

    The Formula to Achieve Bigger Goals Through Accelerating Teamwork

    The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility--in your business and your life.Have you ever had a new idea or a goal that excites you... but not enough time to execute it? What about a goal you really want to accomplish...but can't because instead of taking action, you procrastinate? Do you feel ... Leer más

    $11.99 USD

  • The Millionaire Master Plan

    Your Personalized Path to Financial Success

    From an entrepreneur and investor, an inspiring, easy-to-follow guide to pinpointing, understanding, and improving your financial standing.Expert Roger James Hamilton has designed nine steps in an accessible color-coded manner that ranges from red (barely living paycheck-to-paycheck) all the way to ultra-violet (where generating income is simply no longer a worry).First, you’ll take a quick test ... Leer más

    $13.99 USD

  • SNAP Selling

    Speed Up Sales and Win More Business with Today's Frazzled Customers

    de Jill Konrath ...
    Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, ... Leer más

    Antes $7.99 USD Ahora $5.99 USD

  • Duct Tape Marketing Revised & Updated

    The World's Most Practical Small Business Marketing Guide

    de John Jantsch ...
    Is Your Marketing as Simple, Effective, and Affordable as Duct Tape?Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing.In Duct Tape Marketing, renowned Small Business ... Leer más

    $9.99 USD

  • Angel

    How to Invest in Technology Startups—Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000

    One of Silicon Valley’s most successful angel investors shares his rules for investing in startups.There are two ways to make money in startups: create something valuable—or invest in the people that are creating valuable things.Over the past twenty-five years, Jason Calacanis has made a fortune investing in creators, spotting and helping build and fund a number of successful technology startups ... Leer más

    $10.99 USD