Skip to main content
Search Button
Worldwide Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...

Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1434 Results
Skip side bar filters

  • The Hypocrisy Trap

    How Changing What We Criticize Can Improve Our Lives

    by Michael Hallsworth ...
    **How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and ... Read more

    $21.59 USD

  • Brought to You By

    How Corporations Warped the Truth, Conned the Public, and Broke Democracy

    by Amy Westervelt ...
    Recommended by BILL McKIBBEN on the EZRA KLEIN SHOW"A book that every citizen needs to read." -JILL ABRAMSON, author of Merchants of TruthA gripping account of the corporate propaganda that has invaded our media, our democracy, and now the very nature of truth itself-from investigative reporter and Drilled podcast host Amy Westervelt.Whether it's the tobacco industry lying about the... ... Read more

    $17.29 USD

  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    by Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...
    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... Read more

    $5.89 USD

  • Writing Skills for Public Relations

    Style and Technique for Mainstream and Social Media

    by John Foster ...
    Series series PR In Practice
    Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing ... Read more

    $38.69 USD

  • Organizational Crisis Communication

    A Multivocal Approach

    by Finn Frandsen, Winni Johansen ...
    When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more ... Read more

    $99.89 USD

  • Crisis Communications

    and the Art of Making Nothing Happen

    by Joseph J. Diorio ...
    All royalties from the sale of this book will be donated to food charities throughout the United States.2025 FAPA President's Award Winner - Silver in Business/TechnologyCrises happen. But how they are handled makes all the difference in the world.It's 2019. A gunman enters Trask International, a suburban Washington, D.C. office, leaving three people dead and dozens injured. One of the biggest ... Read more

    $8.99 USD

  • Trust Signals

    Brand Building in a Post-Truth World

    by Scott Baradell ...
    What is a trust signal?Let's say you're interested in a book you aren't familiar with-this book, for example.Before you buy it, you wonder, "Can I trust this author?" Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the ... Read more

    $6.99 USD

  • Sports Journalism

    A Practical Introduction

    by Phil Andrews ...
    The sports journalist of today needs to be well equipped for the digital age. From the challenges of minute-by-minute reporting to the demands of writing for online outlets, blogging and podcasting, sports journalism is now fully immersed in new and social media.Sports Journalism: A Practical Guide will give you the skills you need to navigate these new platforms, whilst also teaching you the ... Read more

    $70.19 USD

  • Crisis Communication

    Practical PR Strategies for Reputation Management & Company Survival

    by Peter Anthonissen ...
    Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this ... Read more

    $31.49 USD

  • Language in Business, Language at Work

    by Erika Darics, Veronika Koller ...
    Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ... Read more

    $39.69 USD

  • Persuasive Copywriting

    Cut Through the Noise and Communicate With Impact

    by Andy Maslen ...
    Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.With many professionals now developing their skills on the job, it is notoriously difficult to ... Read more

    $35.09 USD

  • Storytelling for Sustainability

    Deepening the Case for Change

    by Jeff Leinaweaver ...
    Series series DoShorts
    Storytelling is an ancient practice and a priceless skill. For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, it is a crucial skill to master.In this short guide, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling "transmit resonance" and lead to success and which lead to failure.You ... Read more

    $51.99 USD

  • Handbook of Organizational Performance

    Behavior Analysis and Management

    by William K Redmon, Thomas C Mawhinney, Carl Merle Johnson ...
    Capitalize on the principles of psychology to develop more effective leadership!Whether you work in a smokestack industry, the service sector, or a high-tech information-based business, the basic principles of industrial/organizational psychology you will find in The Handbook of Organizational Performance can help you obtain better performance from your employees. This comprehensive volume ... Read more

    $120.99 USD

  • Advancing Crisis Communication Effectiveness

    Integrating Public Relations Scholarship with Practice

    Edited by Yan Jin, Bryan H. Reber, Glen J. Nowak ...
    Series series Routledge Research in Public Relations
    Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the ... Read more

    $61.99 USD

  • Extraordinary PR, Ordinary Budget

    A Strategy Guide

    by Jennifer R. Farmer ...
    Low Cost, High Impact!Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations ... Read more

    $12.99 USD

  • The Thank You Economy

    by Gary Vaynerchuk ...
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

    $16.09 USD

  • Can We Do That?!

    Outrageous PR Stunts That Work -- And Why Your Company Needs Them

    by Peter Shankman ...
    This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game. ... Read more

    $21.59 USD

  • Powerful B2B Content

    Using Brand Journalism to Create Compelling and Authentic Storytelling

    by Gay Flashman ...
    Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman.Global audiences are sceptical about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an ... Read more

    $35.09 USD

  • Personal Branding for Entrepreneurial Journalists and Creative Professionals

    by Sara Kelly ...
    Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years ... Read more

    $72.99 USD

  • How To Be Insightful

    Unlocking the Superpower that drives Innovation

    by Sam Knowles ...
    Series series Using Data Better
    How do we advance? As individuals, families, and businesses? As societies, nations, and a species? In a world where it’s said there is nothing new under the sun, we humans are remarkably resourceful at creating new things. The key to innovation is understanding, but not just by using facts, data, and casual observations. Progress demands the profound and useful understanding of a person or a thing ... Read more

    $49.99 USD

  • Customer-Centric Marketing

    Supporting Sustainability in the Digital Age

    by Jon James, Neil Kelley, Dr Neil Richardson ...
    Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development ... Read more

    $35.09 USD

  • Strategic Stakeholder Engagement

    by Chris Anastasi ...
    Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate?Do you need to know how to engage with decision-makers in government and other key influencers?Are you looking to pursue or advance your career in Public Relations?Ambitious practitioners working within Public Relations and Corporate Social ... Read more

    $51.99 USD

  • Trust Us, We're Experts PA

    How Industry Manipulates Science and Gambles with Your Future

    by Sheldon Rampton, John Stauber ...
    **The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts.**We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine and newspaper articles ... Read more

    $8.49 USD

  • Relaciones públicas 2.0. (nueva edición revisada y ampliada). Cómo gestionar la comunicación corporativa en el entorno digital

    by Cristina Aced Toledano ...
    Esta versión revisada, actualizada y ampliada del libro incluye nuevas prácticas como el branded content, las narrativas transmedia, el employee advocacy y la relación con influencers.Tal y como nos comenta Cristina Aced en la introducción de este libro "lo que no se comunica no existe, o solo existe para unos pocos. Por eso es importante que las organizaciones cuenten con una estrategia de ... Read more

    $8.69 USD