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Öffentlichkeitsarbeit eBooks

Lesen Sie gerne eBooks aus der Kategorie Öffentlichkeitsarbeit? Dann werden Ihnen unsere Empfehlungen sicherlich gefallen.
Es werden 1 – 24 von 1832 Ergebnissen angezeigt
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  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    von Seth Godin …
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation … Lesen Sie mehr

    € 14,99

  • 15 Questions About Social Media

    von Massimo Moruzzi …
    Serien Buch 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter … Lesen Sie mehr

    Kostenlos

  • 15 Questions About Native Advertising

    von Massimo Moruzzi …
    Serien Buch 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is … Lesen Sie mehr

    Kostenlos

  • AGIL - Kommunikation als kreativer Prozess

    Anleitungen, Checklisten, Modelle und Case Stories

    von Heinz W. Droste …
    Nach der Lektüre von "AGIL" verfügen die Leser über ein Komplett-Paket mit Werkzeugen erfolgreicher Kommunikationsprofis. Sie profitieren bei zukünftigen Aufgabenstellungen im Bereich Social Media-Marketing, Presse- und Medienarbeit sowie Public Relations, indem sie - Problem-Konstellationen schneller erfassen und treffender reagieren - sich zügig in neue Aufgabenstellungen einarbeiten - ihre … Lesen Sie mehr

    € 7,49

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    von Massimo Moruzzi …
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a … Lesen Sie mehr

    Kostenlos

  • The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

    von Clarke Caywood …
    “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated … Lesen Sie mehr

    € 59,17

  • Comunicar en organizaciones

    Manual de estrategias y herramientas de gestión

    von Eugenia Etkin …
    La comunicación institucional cambió. Las redes sociales, la convergencia digital y la inteligencia artificial transformaron la forma en que las organizaciones construyen reputación, gestionan crisis y se relacionan con sus públicos.Este libro propone una guía práctica y actual para comprender esos cambios y desarrollar estrategias de comunicación adaptadas al nuevo entorno digital.A lo largo de … Lesen Sie mehr

    € 8,99

  • 2025 Mid-Year Report on The Most Effective Public Relations Strategies for Brands

    von Andy Bhatt …
    Navigate the dynamic public relations landscape of 2025 with SW & Associates' comprehensive Mid-Year Report. This essential guide uncovers the top PR strategies brands are leveraging to build trust, foster authentic connections, and drive measurable impact in a rapidly evolving world.Discover how to harness the power of AI for predictive insights and hyper-personalization, moving beyond … Lesen Sie mehr

    € 22,49

  • Imagen, Poder y Negociación

    von Roberto de Vries …
    Negociar es un proceso que comienza dentro de cada uno y apela permanentemente a nuestro equilibrio, coherencia emocional y autoconocimiento. En esta obra el Dr. Roberto de Vries, médico psiquiatra y comunicador social, revela al lector los elementos básicos que se deben utilizar ante cualquier tipo de negociación, y que son el resultado de más de veinte cinco años de investigación. El lector … Lesen Sie mehr

    € 3,99

  • Zusammenfassung von Geh nie alleine essen! und andere Geheimnisse rund um Networking und Erfolg

    von B Verstand …
    Die Zusammenfassung von Geh nie alleine essen! und andere Geheimnisse rund um Networking und Erfolg erklärt die Schritte, die er unternimmt, und die Art und Weise, wie er denkt, um die große Anzahl von Kollegen, Freunden und Partnern auf seiner Kontaktliste zu erreichen, Menschen, denen er geholfen hat und die ihm geholfen haben.Seine Art, die Welt um ihn herum kennenzulernen, besteht darin, … Lesen Sie mehr

    € 1,49

  • Reimaginar el poder de la comunicación

    Claves para que las empresas conecten, sean relevantes, lideren

    von Amanda Berenstein, Johanna Palacio …
    Reimaginar el poder de la comunicación, de Amanda Berenstein y Johanna Palacio, analiza el papel estratégico de la comunicación en un entorno caracterizado por la inmediatez, la digitalización y el impacto de la cultura en la reputación corporativa. La obra parte de la premisa de que comunicar no es solo informar, sino liderar y generar confianza en audiencias diversas. Las autoras presentan un … Lesen Sie mehr

    € 12,99

  • Power and Influence in the Boardroom

    von John Gennard, James Kelly …
    Serien series Routledge Advances in Management and Business Studies
    In the last decade there has been an increasing interest in the role of people management in formulating key business decisions. This book offers a counterbalance to the predominant view that Human Resource and Personnel managers have little influence in the strategy making process. The book offers guidance to Personnel / HR managers aspiring to raise their status in organisations, as well as an … Lesen Sie mehr

    € 73,50

  • Communication Architecture: How Individuals, Brands and Organisations Build Influence in a Distracted World

    von ANUP LATNEKAR …
    The world has never communicated more. Yet trust has never been harder to earn.Every day, millions of messages compete for our attention. Brands chase visibility. Leaders build personal brands. Content floods every platform. Artificial intelligence accelerates communication at unprecedented speed.And yet, despite all this activity, meaningful influence remains elusive.In Communication Architecture … Lesen Sie mehr

    € 7,99

  • The Power of Content Creating

    How to Create Content that Works for You

    von Chinn …
    Social media is one of the fastest growing industries in the world. Wouldn’t it be great to create content doing what you love to do? In The Power of Content Creating, I teach, inspire, motivate, and show you how to earn income in the social media space, providing indepth insight into what happens in the social media world and how content creating works. Using my personal experience as a backdrop, … Lesen Sie mehr

    € 3,77

  • Mídias sociais... e agora?

    o que você precisa saber para implementar um projeto de mídias sociais

    von Carolina Frazon Terra …
    Todos nós, cidadãos, trabalhadores e consumidores, somos impactados pela introdução da internet em nossas vidas. Contudo, o grande tsunami de transformação está a caminho por meio da adoção das mídias sociais pelas organizações. Saber encarar as mídias sociais como aliadas e não como risco será fundamental para o sucesso de qualquer profissional. Infelizmente, ainda existe muita literatura … Lesen Sie mehr

    € 4,49

  • Public Relations and the Social Web

    How to Use Social Media and Web 2.0 in Communications

    von Rob Brown …
    The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for … Lesen Sie mehr

    € 26,28

  • Start From Experience

    von Melissa Guenette Mason …
    You're not starting from scratch, you're starting from experience. This candid, practical guide shows entrepreneurs how to turn missteps into momentum, build systems that last, and find peace in the messy middle of building a business. Part memoir, part playbook, Melissa Guenette Mason shares hard-earned lessons from launching, leading, and selling a company, so you can skip detours and move with … Lesen Sie mehr

    € 7,69

  • Language in Business, Language at Work

    von Erika Darics, Veronika Koller …
    Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics … Lesen Sie mehr

    € 34,53

  • Pr e media relations per piccole e medie imprese

    Strumeti operativi e flussi di lavoro

    von Jessica Malfatto …
    Come si attira l'attenzione dei giornalisti? Come si "diventa" una notizia? Come può un'impresa ottenere in modo costante degli articoli su media autorevoli, senza ricorrere all'acquisto di spazi pubblicitari? Questo volume, basato su esempi reali, collegati a piccole e medie realtà aziendali, si rivolge a imprenditori, manager, ma anche professionisti della comunicazione (o del marketing) che … Lesen Sie mehr

    € 20,99

  • Public Relations in Global Cultural Contexts

    Multi-paradigmatic Perspectives

    Bearbeitet von Nilanjana Bardhan, C. Kay Weaver …
    Serien series Routledge Communication Series
    While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of … Lesen Sie mehr

    € 65,89

  • Public Relations in the Nonprofit Sector

    Theory and Practice

    Bearbeitet von Richard D. Waters …
    Serien series Routledge Research in Public Relations
    Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume … Lesen Sie mehr

    Zuvor € 69,69 Jetzt € 62,09

  • Capturing the Complexity of Conflict

    Dealing with Violent Ethnic Conflicts of the Post-Cold War Era

    von Dennis J. D. Sandole …
    The study reported in this volume is an attempt to develop a multilevel theory of violent conflict and war. As such, the study involves: a pretheory for identifying concepts operative at each level, and for explaining how the concepts relate to violent conflict and war. … Lesen Sie mehr

    € 82,37

  • Decoding Coca-Cola

    A Biography of a Global Brand

    Bearbeitet von Robert Crawford, Linda Brennan, Susie Khamis …
    Serien series Routledge Studies in Marketing
    This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand.Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating … Lesen Sie mehr

    € 59,56

  • Vernetzte Verführungen

    Wie wir uns gegen die Dark Arts der Konsumindustrie wehren

    von Jörg Tropp …
    Serien series Social Science and Law (German Language)
    Täglich verführt uns die Konsumindustrie auf höchst raffinierte Weise. Sie vernetzt sich mit unserem persönlichen Leben, den Medien und der Gesellschaft als Ganzes. Daten und Algorithmen steuern eine Verführungsmaschine, deren Funktionsweise für uns undurchsichtig ist. Sind wir diesen Dark Arts schutzlos ausgeliefert? Höchste Zeit, diese Frage zu klären und unsere Verbrauchersouveränität zu … Lesen Sie mehr

    € 18,58