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Öffentlichkeitsarbeit eBooks

Lesen Sie gerne eBooks aus der Kategorie Öffentlichkeitsarbeit? Dann werden Ihnen unsere Empfehlungen sicherlich gefallen.
Es werden 1 – 24 von 1838 Ergebnissen angezeigt
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  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    von Seth Godin …
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation … Lesen Sie mehr

    € 14,99

  • 15 Questions About Social Media

    von Massimo Moruzzi …
    Serien Buch 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter … Lesen Sie mehr

    Kostenlos

  • 15 Questions About Native Advertising

    von Massimo Moruzzi …
    Serien Buch 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is … Lesen Sie mehr

    Kostenlos

  • AGIL - Kommunikation als kreativer Prozess

    Anleitungen, Checklisten, Modelle und Case Stories

    von Heinz W. Droste …
    Nach der Lektüre von "AGIL" verfügen die Leser über ein Komplett-Paket mit Werkzeugen erfolgreicher Kommunikationsprofis. Sie profitieren bei zukünftigen Aufgabenstellungen im Bereich Social Media-Marketing, Presse- und Medienarbeit sowie Public Relations, indem sie - Problem-Konstellationen schneller erfassen und treffender reagieren - sich zügig in neue Aufgabenstellungen einarbeiten - ihre … Lesen Sie mehr

    € 7,49

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    von Massimo Moruzzi …
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a … Lesen Sie mehr

    Kostenlos

  • The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

    von Clarke Caywood …
    “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated … Lesen Sie mehr

    € 59,17

  • Accessible Communications

    Create Impact, Avoid Missteps and Build Trust

    von Lisa Riemers, Matisse Hamel-Nelis …
    Ready to build credibility and optimize your communications for real business impact?***Accessible Communications***is a practical guide designed for professionals seeking to develop effective, inclusive messaging that aligns with evolving regulations and business goals. Written by award-winning communications consultants Lisa Riemers and Matisse Hamel-Nelis, this book offers clear models and … Lesen Sie mehr

    € 34,20

  • Branding Hoover's FBI

    How the Boss's PR Men Sold the Bureau to America

    von Matthew Cecil …
    Hunting down America’s public enemies was just one of the FBI’s jobs. Another—perhaps more vital and certainly more covert—was the job of promoting the importance and power of the FBI, a process that Matthew Cecil unfolds clearly for the first time in this eye-opening book. The story of the PR men who fashioned the Hoover era, Branding Hoover’s FBI reveals precisely how the Bureau became a … Lesen Sie mehr

    € 22,98

  • Consejos de marketing por correo electrónico

    von Avneet Kumar Singla …
    Este libro da grandes consejos y trucos sobre cómo hacer marketing por correo electrónico de manera correcta. ¿Cuáles son los métodos o enfoques del buen marketing por correo electrónico, las estrategias de marketing por correo electrónico y cómo uno puede aumentar sus ganancias con el marketing por correo electrónico y el marketing de relaciones? Este libro consta de 26 capítulos y está escrito … Lesen Sie mehr

    € 1,64

  • The Power of Content Creating

    How to Create Content that Works for You

    von Chinn …
    Social media is one of the fastest growing industries in the world. Wouldn’t it be great to create content doing what you love to do? In The Power of Content Creating, I teach, inspire, motivate, and show you how to earn income in the social media space, providing indepth insight into what happens in the social media world and how content creating works. Using my personal experience as a backdrop, … Lesen Sie mehr

    € 3,77

  • Mídias sociais... e agora?

    o que você precisa saber para implementar um projeto de mídias sociais

    von Carolina Frazon Terra …
    Todos nós, cidadãos, trabalhadores e consumidores, somos impactados pela introdução da internet em nossas vidas. Contudo, o grande tsunami de transformação está a caminho por meio da adoção das mídias sociais pelas organizações. Saber encarar as mídias sociais como aliadas e não como risco será fundamental para o sucesso de qualquer profissional. Infelizmente, ainda existe muita literatura … Lesen Sie mehr

    € 4,49

  • Public Relations and the Social Web

    How to Use Social Media and Web 2.0 in Communications

    von Rob Brown …
    The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for … Lesen Sie mehr

    € 26,28

  • Exposure

    Insider secrets to make your business a go-to authority for journalists

    von Felicity Cowie …
    ** Business Book Awards 2023 Finalist **Have you ever seen a competitor get great headlines and thought, ‘Hey! Why wasn’t that us?’Get insider secrets to find out how to set your business apart and cut through the noise, using media coverageHow to prepare your business to become a go-to authority for journalists from day oneThe end-to-end process of getting media coverage, demystifiedHow to align … Lesen Sie mehr

    € 9,01

  • The Speed Storytelling Toolkit

    von Felicity Cowie …
    Getting media coverage helps you stand out as a business. But how come it always seems to be your competitor, not you, who gets the headlines?Former BBC journalist Felicity Cowie has the insider secrets you need to build great relationships with the media so that you become the go-to authority in your field. Discover how to set your business apart and secure outstanding coverage, consistently, in … Lesen Sie mehr

    € 5,93

  • Start From Experience

    von Melissa Guenette Mason …
    You're not starting from scratch, you're starting from experience. This candid, practical guide shows entrepreneurs how to turn missteps into momentum, build systems that last, and find peace in the messy middle of building a business. Part memoir, part playbook, Melissa Guenette Mason shares hard-earned lessons from launching, leading, and selling a company, so you can skip detours and move with … Lesen Sie mehr

    € 7,69

  • グラフふくおか 2021春号

    von 福岡県 …
    Serien series グラフふくおか
    福岡県の魅力、県政の動き、お知らせ、地域の話題、県議会だよりなど、写真を中心に分かりやすく掲載したグラフ誌です。【内容】特集／九州自然歩道をハイキング小特集／FUKUOKA DESIGN AWARD デザインの力で躍動する福岡県のものづくりsmile移住・定住ふくおか花図鑑／カーネーションきらめきマイタウン／上毛町Fukuoka Pride Food／福岡のお酒 ６次化商品知事のふるさと訪問／嘉麻市県議会だより【「グラフふくおか」について】刊行：年4回（夏号・秋号・冬号・春号）規格（紙版）：A4判、32ページ、オールカラー配布先：県内の公民館、図書館、学校、会社、県の出先機関、市町村役場、医療機関、金融機関、理・美容院など発行：福岡県 県民情報広報課制作：株式会社 利助オフィス【お知らせ】<br... … Lesen Sie mehr

    Kostenlos

  • Horses Can Fly

    von Ajay Sharma …
    Mobile Internet and availability of affordable smartphones are dramatically altering how audiences consume news. People are transforming from passive recipients of news to active news explorers, commentators and activists with views that constantly fashion and demolish stories.To stay relevant in an age of volatile public opinion, corporate storytelling will have to move beyond influencing media … Lesen Sie mehr

    € 2,82

  • Internal Communication in Times of Crisis

    How to secure employee trust, support and advocacy in crisis situations

    von Alison Arnot …
    How can senior leaders leverage internal communication to steer their organizations confidently through a crisis?***Internal Communication in Times of Crisis***is a strategic, authoritative guide for executives and communication professionals responsible for reputation, resilience, and crisis recovery. Written by Alison Arnot, it provides practical tools for shaping and delivering informed, … Lesen Sie mehr

    € 37,72

  • Breaking Down How Usage and Ad Access Can Impact Your Content Creation Business

    von Kenny Hartmann …
    Serien series Protect Your Influence
    Protect Your Influence! The goal of this ebook is to empower you, as content creators, to feel justified when seeking terms in an agreement that are in your best interest. It is very easy for content creators to “give in” on certain terms when negotiating agreements. Obviously, settling on what is a fair rate is important, but all too often creators can feel guilted into giving away usage rights, … Lesen Sie mehr

    € 2,82

  • Millennial Pet Peeves

    Understanding the Millennial Generation by Getting an Inside Look at What Bothers Them

    von Vuong, Tiffany …
    Were you born during or between the years of the 1980s and the 2000s? Do you know someone who can be identified as a millennial? Is there an age group that seems to be a type of breed that you just can't figure out? If you answered yes to any of the above questions, then this book is relevant to you.Millennial Pet Peeves is a humorous, relatable, and relevant book that focuses on what goes on in … Lesen Sie mehr

    € 10,88

  • Mesurer l'insaisissable

    Méthode d'analyse du discours de presse

    von Lise Chartier …
    Comprenez-vous toujours ce dont on vous parle dans la presse ? Pouvez-vous expliquer clairement ce que vous livre la nouvelle que vous venez de lire, de voir ou d'entendre ? Car la question n'est pas seulement de répéter mots à mots le discours de presse, encore faut-il être en mesure de l'analyser, d'en déchiffrer le véritable sens et de comprendre comment la presse, elle, apprête la nouvelle. … Lesen Sie mehr

    € 19,99

  • La comunicazione di crisi e i social media

    Principi, modelli teorici e applicazioni pratiche

    von Simone Splendiani …
    L'avvento della comunicazione digitale e la pervasività dei social media hanno radicalmente modificato il contesto nel quale agisce la comunicazione di crisi. Il volume affronta il complesso rapporto tra comunicazione di crisi e social media alla luce delle tendenze più recenti e, al contempo, sulla base di modelli concettuali consolidati. Uno strumento efficace e immediato, adatto a un pubblico … Lesen Sie mehr

    € 20,99

  • Oratoria Experiencial

    von Nuria Neira …
    Conecta con tu público y sus emociones.Hoy en día trasmitir un mensaje que conecte con una audiencia, sea grande o pequeña, es fundamental para muchos profesionales. Y no solo en conferencias o charlas, también en el día a día con reuniones, presentaciones, etc.La clave no consiste únicamente en transmitir, sino en hacerlo de manera EXPERIENCIAL.La oratoria es un arte que tiene la finalidad de … Lesen Sie mehr

    € 6,99

  • Sales and Selling: The Essential Guide

    von Moi Ali …
    Serien series Need2Know Books
    This book is for anyone who has to sell, whether self-employed or working for a small business, including those completely new to sales, those who’ve tried before and failed, and those who’d like to brush up their skills and learn a few new tricks.Find out in this book the secrets of successful salespeople, get an insight into the psychology of buying and selling, and pick up tips on how to write … Lesen Sie mehr

    € 4,60