Consumer Behaviour in Marketing & Sales & Business & Finance Audiobooks

Audiobook

Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days

by Joey Coleman ...

Narrated by Joey Coleman ...

Unabridged

9 hours 28 min

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Read more

$27.00 CAD

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy,
... Read more
Audiobook

Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

by Martin Lindstrom ...

Narrated by Dan Woren ...

Unabridged

10 hours 40 min

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed ... Read more

$23.99 CAD

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed
... Read more
Audiobook

Think Big

Take Small Steps and Build the Future You Want

by Grace Lordan ...

Narrated by Grace Lordan ...

Unabridged

7 hours 35 min

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace ... Read more

$24.99 CAD

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace
... Read more
Audiobook

Truth

How the Many Sides to Every Story Shape Our Reality

by Hector MacDonald ...

Narrated by Simon Ludders ...

Unabridged

10 hours

From one of the world's leading experts in business storytelling, and for readers of Daniel Levitin, Nate Silver, and Charles Duhigg, Truth: A User's Guide is about the different types of competing truths we face every day in life: how to identify them, why they work, when they are used and misused, and what we can do to guard against them or--when appropriate--to make constructive use of them.We ... Read more

$35.00 CAD

From one of the world's leading experts in business storytelling, and for readers of Daniel Levitin, Nate Silver, and Charles Duhigg, Truth: A User's Guide is about the different types of competing truths we face every day in life: how to identify them, why they work, when they are used and misused, and what we can do to guard against them or--when appropriate--to make constructive use of them.We
... Read more
Audiobook

The Winner's Curse

Behavioral Economics Anomalies, Then and Now

by Richard H. Thaler, Alex Imas ...

Narrated by Aden Hakimi ...

Unabridged

9 hours 39 min

Named one of Financial Times’s Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way"Nobel Prize winner Richard H. Thaler and rising star economist Alex O. Imas explore the past, present, and cutting-edge future in behavioral economics in The Winner’s Curse.Why do people cooperate with one another when they have no obvious motivation to do so? Why do we ... Read more

$35.99 CAD

Named one of Financial Times’s Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way"Nobel Prize winner Richard H. Thaler and rising star economist Alex O. Imas explore the past, present, and cutting-edge future in behavioral economics in The Winner’s Curse.Why do people cooperate with one another when they have no obvious motivation to do so? Why do we
... Read more
Audiobook

Easy Money

Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud

by Ben McKenzie, Jacob Silverman ...

Narrated by Ben McKenzie ...

Unabridged

10 hours 33 min

A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for ... Read more

$29.99 CAD or Free with Kobo Plus

A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for
... Read more
Audiobook

This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

by Seth Godin ...

Narrated by Seth Godin ...

Unabridged

9 hours 27 min

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... Read more

$35.00 CAD

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for
... Read more
Audiobook

Buyology

Truth and Lies About Why We Buy

by Martin Lindstrom ...

Narrated by Don Leslie ...

Unabridged

7 hours 22 min

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.• Despite government bans, subliminal advertising is ubiquitous — from bars ... Read more

$21.99 CAD

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.• Despite government bans, subliminal advertising is ubiquitous — from bars
... Read more
Audiobook

Why Web3 Marketing Converts Gen Z

A Gamified, Community-First, Collaborative Strategy

by Jack Dalrymple ...

Narrated by Digital Voice Martin G ...

Unabridged

3 hours 12 min

This audiobook is narrated by a digital voice.Engage Gen Z. Future-Proof Your Brand. In today’s fast-changing digital landscape, brands are struggling to capture the attention of Gen Z, a generation that values authenticity, collaboration, and community like never before. The old playbook of one-way messaging and transactional loyalty programs is no longer enough. Enter web3 marketing, a ... Read more

$33.99 CAD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Engage Gen Z. Future-Proof Your Brand. In today’s fast-changing digital landscape, brands are struggling to capture the attention of Gen Z, a generation that values authenticity, collaboration, and community like never before. The old playbook of one-way messaging and transactional loyalty programs is no longer enough. Enter web3 marketing, a
... Read more
Audiobook

A Consumers' Republic

The Politics of Mass Consumption in Postwar America

by Lizabeth Cohen ...

Narrated by Karen White ...

Unabridged

21 hours 43 min

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life.Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the ... Read more

$40.70 CAD

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life.Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the
... Read more
Audiobook

Buyer Personas

How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

by Adele Revella ...

Narrated by Pam Ward ...

Unabridged

7 hours 2 min

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to ... Read more

$27.13 CAD

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to
... Read more
Audiobook

Consumer Experiences and Emotion Management

by Avinash Kapoor ...

Narrated by Adam Lofbomm ...

Unabridged

4 hours 41 min

Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' life. Further, the challenges that marketers and researchers face in today's global ... Read more

$17.63 CAD

Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' life. Further, the challenges that marketers and researchers face in today's global
... Read more
Audiobook

High-Tech, High-Touch Customer Service

Inspire Timeless Loyalty in the Demanding New World of Social Commerce

by Micah Solomon ...

Narrated by Micah Solomon, Sean Pratt ...

Unabridged

6 hours 7 min

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer.Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of ... Read more

$37.98 CAD

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer.Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of
... Read more
Audiobook

This Is Personal

The Art of Delivering the Right Email at the Right Time

by Brennan Dunn ...

Narrated by Matt Weisgerber ...

Unabridged

6 hours 14 min

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy.This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.Author ... Read more

$21.70 CAD

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy.This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.Author
... Read more
Audiobook

The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For You

by Steven Porter ...

Narrated by Marcus Mulenga ...

Unabridged

15 min

The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For YouYou know about testimonials – those little blurbs from customers that tell prospects how great a product or service is. But did you also know that over 70% of customers look at product reviews before buying? And 90% of participants in a ... Read more

$5.79 CAD or Free with Kobo Plus

The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For YouYou know about testimonials – those little blurbs from customers that tell prospects how great a product or service is. But did you also know that over 70% of customers look at product reviews before buying? And 90% of participants in a
... Read more
Audiobook

Afinal, o que é exatamente um distúrbio financeiro?

by Cesar Bravo, Cesar Bravo ...

Narrated by Márcio Lino ...

Abridged

8 min

Os distúrbios financeiros são padrões persistentes, previsíveis e frequentemente rígidos de comportamentos autodestrutivos relacionados ao dinheiro, que trazem estresse, ansiedade, sofrimento emocional e incapacidade a áreas importantes da vida. ... Read more

$2.99 CAD

Os distúrbios financeiros são padrões persistentes, previsíveis e frequentemente rígidos de comportamentos autodestrutivos relacionados ao dinheiro, que trazem estresse, ansiedade, sofrimento emocional e incapacidade a áreas importantes da vida.
... Read more
Audiobook

Licence to be Bad

How Economics Corrupted Us

by Jonathan Aldred ...

Narrated by Charlie Anson ...

Unabridged

10 hours 48 min

Penguin presents the audiobook edition of Licence to be Bad written by Jonathan Alred, read by Charlie Anson.Over the past fifty years, the way we value what is 'good' and 'right' has changed dramatically. Behaviour that to our grandparents' generation might have seemed stupid, harmful or simply wicked now seems rational, natural, woven into the very logic of things. And, asserts Jonathan Aldred ... Read more

$22.99 CAD

Penguin presents the audiobook edition of Licence to be Bad written by Jonathan Alred, read by Charlie Anson.Over the past fifty years, the way we value what is 'good' and 'right' has changed dramatically. Behaviour that to our grandparents' generation might have seemed stupid, harmful or simply wicked now seems rational, natural, woven into the very logic of things. And, asserts Jonathan Aldred
... Read more
Audiobook

À votre insu: L’influence qui nous gouverne

by Eric Giegelmann ...

Narrated by Voix Numérique Fabien G ...

Series Audiobook 2 - Histoire, société et politique
Unabridged

1 hour 39 min

Ce livre audio est narré par une voix numérique.Dans un monde saturé de bruits, d’images, d’odeurs, de normes et de sollicitations, que reste-t-il de notre liberté de choix ?Sommes-nous vraiment maîtres de ce que nous voyons, entendons, mangeons, désirons ?À travers une exploration vivante et documentée, ce livre dévoile comment la société moderne impose – souvent sans bruit – ses couleurs, ses ... Read more

$2.99 CAD or Free with Kobo Plus

Ce livre audio est narré par une voix numérique.Dans un monde saturé de bruits, d’images, d’odeurs, de normes et de sollicitations, que reste-t-il de notre liberté de choix ?Sommes-nous vraiment maîtres de ce que nous voyons, entendons, mangeons, désirons ?À travers une exploration vivante et documentée, ce livre dévoile comment la société moderne impose – souvent sans bruit – ses couleurs, ses
... Read more
Audiobook

Jytte fra Marketing er desværre gået for i dag

Sådan bruger du adfærdsdesign til at skabe forandringer i den virkelige verden

by Morten Münster, Helle Harder ...

Narrated by Morten Rønnelund ...

Series Audiobook 1 - Jytte-serien
Unabridged

7 hours 29 min

Barack Obama brugte det som sin hemmelige konkurrencefordel til at vinde to valg. Virksomheder som Google, Amazon og Novo Nordisk bruger det til at skabe innovation, øge compliance, forbedre arbejdsmiljøet og sælge flere produkter. Og succesfulde ledergrupper i C20-indekset er begyndt at bruge det som deres foretrukne strategiske greb.Men hvad er det for en indsigt, der her er tale om? Svaret er ... Read more

$25.90 CAD

Barack Obama brugte det som sin hemmelige konkurrencefordel til at vinde to valg. Virksomheder som Google, Amazon og Novo Nordisk bruger det til at skabe innovation, øge compliance, forbedre arbejdsmiljøet og sælge flere produkter. Og succesfulde ledergrupper i C20-indekset er begyndt at bruge det som deres foretrukne strategiske greb.Men hvad er det for en indsigt, der her er tale om? Svaret er
... Read more
Audiobook

Den lille guide til penge, krak & bobler

by Martin Mygind ...

Narrated by Marie Mondrup ...

Unabridged

3 hours 43 min

Hvad er penge, hvor kommer de fra, og hvorfor har vi dem? Tre spørgsmål, som besvares gennem en fortælling om magthavere, guldgravere og de tidligste stammefolk. Med afsæt i menneskelig natur fortælles den glemte historie om penge og samfundets økonomiske sammenhænge.I ”Den lille guide til penge, krak og bobler” fortæller økonom Martin Mygind om markedets dynamikker og forklarer, hvorfor ... Read more

$13.69 CAD

Hvad er penge, hvor kommer de fra, og hvorfor har vi dem? Tre spørgsmål, som besvares gennem en fortælling om magthavere, guldgravere og de tidligste stammefolk. Med afsæt i menneskelig natur fortælles den glemte historie om penge og samfundets økonomiske sammenhænge.I ”Den lille guide til penge, krak og bobler” fortæller økonom Martin Mygind om markedets dynamikker og forklarer, hvorfor
... Read more
Audiobook

Money Savings to Make Life Better Per Month

A Technical and Behavioral Analysis of Financial Optimization Systems (2026 Edition)

by Azhar ul Haque Sario ...

Narrated by Digital Voice Madison G ...

Unabridged

5 hours 10 min

This audiobook is narrated by a digital voice.Forget everything you know about budgeting, because in 2026, the rules of money have changed forever.This book is a complete guide to financial survival in the modern era. It covers the new world of 2026 finance. You will learn about "Neuro-Cognitive" spending. This explains why your brain loves to buy things. We explore "Reward Prediction Error." This ... Read more

$8.13 CAD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Forget everything you know about budgeting, because in 2026, the rules of money have changed forever.This book is a complete guide to financial survival in the modern era. It covers the new world of 2026 finance. You will learn about "Neuro-Cognitive" spending. This explains why your brain loves to buy things. We explore "Reward Prediction Error." This
... Read more
Audiobook

Delight Your Customers

7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary

by Steve Curtin ...

Narrated by Sean Pratt ...

Unabridged

6 hours 29 min

When asked what their work entails, most employees list the duties or tasks associated with their job roles. Very few refer to the true essence of their job, their highest priority at work: to create delighted customers who will be less price sensitive, have higher repurchase rates, and enthusiastically recommend the company or brand to others. Without this customer focus, all that exists is a ... Read more

$37.98 CAD

When asked what their work entails, most employees list the duties or tasks associated with their job roles. Very few refer to the true essence of their job, their highest priority at work: to create delighted customers who will be less price sensitive, have higher repurchase rates, and enthusiastically recommend the company or brand to others. Without this customer focus, all that exists is a
... Read more
Audiobook

GuíaBurros: La importancia del capital humano en la empresa

Historias inspiradoras para emprendedores, directivos y empleados

by Francisco Samblás ...

Narrated by María José Bosch ...

Unabridged

2 hours 46 min

Hoy, más que nunca, el mayor y mejor capital del que puede disponer una empresa es el talento, la creatividad y la capacidad de trabajar produciendo resultados de sus empleados. Y muchas veces estos ya están en la empresa, pero o no se les identifica o no se les valora.En este libro, se muestra a través de historias inspiradoras, cómo poner en valor los propios talentos en el trabajo por parte de ... Read more

$12.99 CAD or Free with Kobo Plus

Hoy, más que nunca, el mayor y mejor capital del que puede disponer una empresa es el talento, la creatividad y la capacidad de trabajar produciendo resultados de sus empleados. Y muchas veces estos ya están en la empresa, pero o no se les identifica o no se les valora.En este libro, se muestra a través de historias inspiradoras, cómo poner en valor los propios talentos en el trabajo por parte de
... Read more
Audiobook

Hoodwinked

How Marketers Use the Same Tactics as Cults

by Mara Einstein, PhD ...

Narrated by Mara Einstein ...

Unabridged

10 hours 43 min

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This ... Read more

$27.13 CAD

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This
... Read more

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Consumer Behaviour Audiobooks

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