Consumer Behaviour in Marketing & Sales & Business & Finance Audiobooks

Audiobook

Truth

How the Many Sides to Every Story Shape Our Reality

by Hector MacDonald ...

Narrated by Simon Ludders ...

Unabridged

10 hours

From one of the world's leading experts in business storytelling, and for readers of Daniel Levitin, Nate Silver, and Charles Duhigg, Truth: A User's Guide is about the different types of competing truths we face every day in life: how to identify them, why they work, when they are used and misused, and what we can do to guard against them or--when appropriate--to make constructive use of them.We ... Read more

$35.99 CAD

From one of the world's leading experts in business storytelling, and for readers of Daniel Levitin, Nate Silver, and Charles Duhigg, Truth: A User's Guide is about the different types of competing truths we face every day in life: how to identify them, why they work, when they are used and misused, and what we can do to guard against them or--when appropriate--to make constructive use of them.We
... Read more
Audiobook

Influence, New and Expanded

The Psychology of Persuasion

by Robert B. Cialdini ...

Narrated by Robert B. Cialdini ...

Unabridged

20 hours 43 min

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of ... Read more

$57.99 CAD

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of
... Read more
Audiobook

Pre-Suasion

Channeling Attention for Change

by Robert Cialdini, Ph.D. ...

Narrated by John Bedford Lloyd ...

Unabridged

9 hours 24 min

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and ... Read more

$34.99 CAD

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and
... Read more
Audiobook

The Data Detective

Ten Easy Rules to Make Sense of Statistics

by Tim Harford ...

Narrated by Tim Harford ...

Unabridged

10 hours 24 min

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they ... Read more

$27.99 CAD

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they
... Read more
Audiobook

Obviously Awesome

How to Nail Product Positioning so Customers Get It, Buy It, Love It

by April Dunford ...

Narrated by April Dunford ...

Unabridged

3 hours 31 min

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... Read more

$7.99 CAD

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome,
... Read more
Audiobook

Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days

by Joey Coleman ...

Narrated by Joey Coleman ...

Unabridged

9 hours 28 min

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Read more

$27.99 CAD

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy,
... Read more
Audiobook

Easy Money

Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud

by Ben McKenzie, Jacob Silverman ...

Narrated by Ben McKenzie ...

Unabridged

10 hours 33 min

A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for ... Read more

$30.99 CAD or Free with Kobo Plus

A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for
... Read more
Audiobook

Winning on Purpose

The Unbeatable Strategy of Loving Customers

by Fred Reichheld ...

Narrated by Walter Dixon ...

Unabridged

8 hours 37 min

Can your company win by embracing a higher purpose? Yes—and this book tells you how.Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it—from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital ... Read more

$27.99 CAD

Can your company win by embracing a higher purpose? Yes—and this book tells you how.Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it—from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital
... Read more
Audiobook

This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

by Seth Godin ...

Narrated by Seth Godin ...

Unabridged

9 hours 27 min

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... Read more

$35.99 CAD

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for
... Read more
Audiobook

Think Big

Take Small Steps and Build the Future You Want

by Grace Lordan ...

Narrated by Grace Lordan ...

Unabridged

7 hours 35 min

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace ... Read more

$23.99 CAD

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace
... Read more
Audiobook

Blindsight

The (Mostly) Hidden Ways Marketing Reshapes Our Brains

by Matt Johnson PhD, Prince Ghuman ...

Narrated by Roger Wayne ...

Unabridged

9 hours

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they’ve been influencing you all along.Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than ... Read more

$27.99 CAD or Free with Kobo Plus

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they’ve been influencing you all along.Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than
... Read more
Audiobook

Hug Your Haters

How to Embrace Complaints and Keep Your Customers

by Jay Baer ...

Narrated by Jay Baer ...

Unabridged

5 hours 36 min

Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all ... Read more

$38.99 CAD

Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all
... Read more
Audiobook

The JOLT Effect

How High Performers Overcome Customer Indecision

by Matthew Dixon, Ted McKenna ...

Narrated by Matthew Dixon, Ted McKenna ...

Unabridged

5 hours 47 min

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Read more

$23.99 CAD

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and
... Read more
Audiobook

Clean

The New Science of Skin

by James Hamblin ...

Narrated by Barrett Leddy ...

Unabridged

7 hours 11 min

**Named a Best Book of 2020 by NPR and Vanity FairOne of Smithsonian's Ten Best Science Books of 2020“A searching and vital explication of germ theory, social norms, and what the modern era is really doing to our bodies and our psyches.” —Vanity FairA preventative medicine physician and staff writer for The Atlantic explains the surprising and unintended effects of our hygiene practices in this ... Read more

$23.99 CAD

**Named a Best Book of 2020 by NPR and Vanity FairOne of Smithsonian's Ten Best Science Books of 2020“A searching and vital explication of germ theory, social norms, and what the modern era is really doing to our bodies and our psyches.” —Vanity FairA preventative medicine physician and staff writer for The Atlantic explains the surprising and unintended effects of our hygiene practices in this
... Read more
Audiobook

Too Much Information

Understanding What You Don’t Want to Know

by Cass R. Sunstein ...

Narrated by Tristan Morris ...

Unabridged

6 hours 1 min

The bestselling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it—but sometimes seek it out.How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought on our way into the movie theater? Do we want to know if we are genetically ... Read more

$21.99 CAD

The bestselling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it—but sometimes seek it out.How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought on our way into the movie theater? Do we want to know if we are genetically
... Read more
Audiobook

Irreplaceable

How to Create Extraordinary Places that Bring People Together

by Kevin Ervin Kelley ...

Narrated by Kevin Ervin Kelley ...

Unabridged

7 hours 39 min

Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the "Replacement Economy" led by the tech titans and retail giants wipe out these venues in their rapid ascent to unicorn status?What about museums, universities, and performing arts venues? Considering the power of technology today, can't we replace these relics with faster, cheaper, and more ... Read more

$27.99 CAD

Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the "Replacement Economy" led by the tech titans and retail giants wipe out these venues in their rapid ascent to unicorn status?What about museums, universities, and performing arts venues? Considering the power of technology today, can't we replace these relics with faster, cheaper, and more
... Read more
Audiobook

Chinese tourists - what do they want?

Facts, ideas and successful examples

by Ingemar Fredriksson ...

Narrated by Richard Kemp ...

Unabridged

10 hours 54 min

The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or less seriously, dreamt of being able to sell just one product to every single Chinese. That dream is now quickly turning into a possibility for many hotels, restaurants, shops and attractions. As of 2012. Chinese tourists are the largest group ... Read more

$26.99 CAD

The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or less seriously, dreamt of being able to sell just one product to every single Chinese. That dream is now quickly turning into a possibility for many hotels, restaurants, shops and attractions. As of 2012. Chinese tourists are the largest group
... Read more
Audiobook

Giv din teenager gode pengevaner

by Anne Juel Jørgensen ...

Narrated by Katrine Bach ...

Unabridged

3 hours 41 min

Er du usikker på, hvordan du skal tale med din teenager om penge og forbrug, og hvilke regler du skal sætte?I denne bog giver børne- og pengeekspert Anne Juel Jørgensen konkrete råd til, hvordan du som forælder kan hjælpe din teenager med at opbygge gode pengevaner.Hun fortæller om alle de muligheder og udfordringer der er, når man som ung skal håndtere økonomi og forbrug. Om lommepengemodeller, ... Read more

$30.99 CAD

Er du usikker på, hvordan du skal tale med din teenager om penge og forbrug, og hvilke regler du skal sætte?I denne bog giver børne- og pengeekspert Anne Juel Jørgensen konkrete råd til, hvordan du som forælder kan hjælpe din teenager med at opbygge gode pengevaner.Hun fortæller om alle de muligheder og udfordringer der er, når man som ung skal håndtere økonomi og forbrug. Om lommepengemodeller,
... Read more
Audiobook

Tilt

Shifting Your Strategy from Products to Customers

by Niraj Dawar ...

Narrated by Walter Dixon ...

Unabridged

6 hours 1 min

Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, ... Read more

$38.99 CAD

Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor,
... Read more
Audiobook

Ce que la société attend de nous

by Eric Giegelmann ...

Narrated by Voix Numérique Fabien G ...

Series Audiobook 7 - Histoire, société et politique
Unabridged

6 hours 56 min

Ce livre audio est narré par une voix numérique.Qu’est-ce qu’une vie réussie ?Qui décide de ce qui est normal, acceptable ou désirable ?Dès la naissance, nous sommes immergés dans un monde rempli d’attentes : être performant, séduisant, ambitieux, conforme. À travers la famille, l’école, les médias, les pairs, la société nous dicte subtilement – et parfois brutalement – la manière don’t nous ne ... Read more

$2.99 CAD or Free with Kobo Plus

Ce livre audio est narré par une voix numérique.Qu’est-ce qu’une vie réussie ?Qui décide de ce qui est normal, acceptable ou désirable ?Dès la naissance, nous sommes immergés dans un monde rempli d’attentes : être performant, séduisant, ambitieux, conforme. À travers la famille, l’école, les médias, les pairs, la société nous dicte subtilement – et parfois brutalement – la manière don’t nous ne
... Read more
Audiobook

More From Less

How We Learned to Create More Without Using More

by Andrew McAfee ...

Narrated by Andrew McAfee ...

Unabridged

7 hours 57 min

**From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “**full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources.Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, ... Read more

$26.99 CAD

**From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “**full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources.Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests,
... Read more
Audiobook

Winning Tomorrow's Customer

How to Build Customer Experience as a Competitive Advantage

by Kari Korkiakoski ...

Narrated by Narrated by an AI-generated voice based on Kari Korkiakoski’s voice ...

Unabridged

2 hours 53 min

Winning Tomorrow’s Customer shows how customer experience can become a true source of competitive advantage.In a world where customer expectations are constantly shaped by new technologies, new habits, and experiences across industries, companies can no longer rely on products, price, or efficiency alone. They need a clearer understanding of what customers value, what they remember, and why they ... Read more

$16.99 CAD or Free with Kobo Plus

Winning Tomorrow’s Customer shows how customer experience can become a true source of competitive advantage.In a world where customer expectations are constantly shaped by new technologies, new habits, and experiences across industries, companies can no longer rely on products, price, or efficiency alone. They need a clearer understanding of what customers value, what they remember, and why they
... Read more
Audiobook

Today Is The Day

by OBOM A. BOWEN ...

Narrated by Mark Bramhall ...

Unabridged

4 hours 53 min

The foundation of all human action is human thought. Our thought process forms the foundation on which we build every facet of our lives. Therefore, it is important for each of us to understand how our minds work – how we got the habits and attitudes, the beliefs that may stand in the way of releasing our vast inner potential and leading fulfilling and purposeful lives. Our beliefs and ... Read more

$25.99 CAD or Free with Kobo Plus

The foundation of all human action is human thought. Our thought process forms the foundation on which we build every facet of our lives. Therefore, it is important for each of us to understand how our minds work – how we got the habits and attitudes, the beliefs that may stand in the way of releasing our vast inner potential and leading fulfilling and purposeful lives. Our beliefs and
... Read more
Audiobook

Rahan anatomia

by Mikko Huotari, Mika Tuominen ...

Narrated by Juhani Rajalin ...

Unabridged

10 hours 54 min

Mistä puhumme kun puhumme rahasta?Rahasta – siis elämästä ja kuolemasta.Raha on muuttunut abstraktiksi, mutta sen merkitys arjessa ja maailmanmenossa on entistä konkreettisempi. Kolikot ja setelit katoavat katukuvasta, ja kaupankäynti on muuttunut digitaaliseksi, puhumattakaan arvopaperijohdannaisista tai kryptoista. Mikään ei enää kilise tai kahise, mutta samalla on käytännössä mahdotonta elää ... Read more

$20.29 CAD

Mistä puhumme kun puhumme rahasta?Rahasta – siis elämästä ja kuolemasta.Raha on muuttunut abstraktiksi, mutta sen merkitys arjessa ja maailmanmenossa on entistä konkreettisempi. Kolikot ja setelit katoavat katukuvasta, ja kaupankäynti on muuttunut digitaaliseksi, puhumattakaan arvopaperijohdannaisista tai kryptoista. Mikään ei enää kilise tai kahise, mutta samalla on käytännössä mahdotonta elää
... Read more

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Consumer Behaviour Audiobooks

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