Learn what it takes to design a video game, as a hobby or as a career!Video Game Design For Dummies teaches you what it takes to design games from concept to completion. You'll learn the theory behind great gaming experiences, and you'll discover tools you can use to bring your game ideas to life. An experienced video game developer teaches you the basics of game design and how to motivate and engage players. Choose the right game engines and design tools ...

How to achieve a happier and healthier game design process by connecting the creative aspects of game design with techniques for effective project management.This book teaches game designers, aspiring game developers, and game design students how to take a digital game project from start to finish—from conceptualizing and designing to building, playtesting, and iterating—while avoiding the uncontrolled overwork known among developers as “crunch.” Written by a legen...

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

Welcome to a new era of business in which your brand is defined by those who experience it.Do you know how your customers experience your brand today?Do you know how they really feel?Do you know what they say when you re not around?In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share....

Arm yourself with the practical skills and cutting-edge insights necessary to successfully design captivating games across a variety of genres and platforms with the help of this part-color guide Key FeaturesMaster the skills, processes, and techniques essential for working in a professional settingGrasp the core principles and processes of level design, world building, and storytellingDesign, implement, and refine high-quality features and mec...

With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it’s still important to understand where people are in their journey if you’re to deliver the right content and interactions atthe right time and on the right device.This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytel...

Writing a book is hard. Marketing it can be even harder.Marketing a book can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it.But here's a little secret: you don't need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will...

Harness "Code Halos" to gain competitive advantage in the digital eraAmazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products—what authors Malcolm Frank, P...

Design accessible and creative games across genres, platforms, and development realitiesKey FeaturesImplement the skills and techniques required to work in a professional studioAce the core principles and processes of level design, world building, and storytellingDesign interactive characters that animate the gaming worldBook DescriptionIf you are looking for an up-to-date and highly applicable guide to game design, then you ...

Are you ready to start a world-class Substack?Are you interested in building your mailing list or paid subscriptions on a platform that gets great organic reach?Are you struggling to get noticed in a sea of other publications?Then How to Build a World Class Substack is perfect for you.Written by USA Today bestselling author Russell Nohelty and Substack expert Claire Venus, this comprehensive guide dives deep into the strategies and technique...

Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results.Running a successfu...

I've self-published for over ten years. I've seen the industry start, take off and mature. I've seen tactics, companies and people come and go.However, over that time, a few important principles have always held true, but in the morass of advice of varying quality it can be hard to separate the wheat from the chaff.In 2017, I wrote the Unboxed books, a series of four books about how to publish sustainably, and by that I mean in a manner so that you can keep doing it long-te...