Geochemistry at the surface of the earth is dominated by two somewhat antagonistic forces: chemical reactions which attempt to attain a steady state (equilibrium) and geological movement of materials in time and space which changes the parameters that control chemical equilibrium. Another aspect that is extremely important to earth surface geochemistry is the effect of plants on the chemical and physical stability of materials (soils). Plant systems in fact work against the normal chemical...

In this book Andrea Bauer examines the apparently simple question of the role of trust in the development and establishment of mobile payment services. The proliferation of new payment instruments was always associated with the condition of trustworthiness. Even if the form of payment has changed constantly in the past (e.g. cowrie shells, stones, coins, paper notes, plastic cards or electronic digits), the demand for trustworthiness was always an essential factor regarding its market acce...

Information technology has developed into one of the most important success factors in achieving company objectives. This book concentrates on answers to this question and describes the most effective way to a customized IT strategy which has been derived from the company strategy. Solutions give rise to several frequently asked questions: - How useful is an IT strategy? - Does an IT strategy not only make sense for larger corporations? - What would it cost?

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned expe...

People today use technology on different devices in different locations. Users expect to access information on all relevant screens and across multiple channels through smartphones, tablets, laptops/desktops, smart (internet-connected) TVs, and other devices, such as smartwatches for example. Multiscreen is no longer a nice add-on, it's a requirement. In this environment, user experience needs to cater to multiple devices. This book provides a holistic approach that will help UX profession...

Data is the foundation of the digital economy. Industry 4.0 and digital services are producing so far unknown quantities of data and make new business models possible. Under these circumstances, data quality has become the critical factor for success. This book presents a holistic approach for data quality management and presents ten case studies about this issue. It is intended for practitioners dealing with data quality management and data governance as well as for scientists. The book w...

Corporate decisions have consequences, especially if they pertain to a company’s strategic advancement. These decisions are almost always implemented using an organizational development project. Understandably, members of the senior management and project management prefer to make the process as predictable and tangible as possible. Frequently, they rely on resource planning for (a subjective sense of) certainty. However, it can be generally observed that traditional resource planning is a...

Starting out with Mobile Payment means being unsure about what to do, how to start and how to get the most out of it; preparing for success, and avoiding failure.There is enormous satisfaction in seeing the change succeed, overcoming the obstacles in the way to reap the rewards and benefits that using Mobile Payment brings.Don't embark on the change unprepared or it will be doomed to fail. But it's my guess that since you're reading this, the forces of change have already b...

This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a raw material of the digital age, inspires corporate strategy. Provided it is collected, interpreted and processed properly, it provides new and sometimes surprising insights into contexts and offers the opportunity to develop exciting stories from it. Stories that also create relevance with regard to corporate goals, spark dialogues and make ...

Create an IT strategy for your company with this book.In seven consecutive steps, this book presents the development of an IT strategy for manufacturing companies with the possibility of practical implementation using ready-made worksheets. It looks at all the issues relevant to an IT strategy, from deriving the IT strategy from the corporate strategy to creating the application and sourcing strategy. The role of IT in the company and the role of the CIO are examined in detail, and...

Without a determined problem no objective, without an objective no research question – without a research question no achievement of the objective and no solution to the problem!Each semester it becomes clear how difficult it is for students to design clear formulations for these basic elements of a scientific paper and to develop a logical, comprehensible approach.Therefore, this guide uses examples from mentoring in webinars to show how to develop a goal-oriented research...

This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company. The book also demonstrates a PI self-test which ...