What tactics can effective science communicators use to reach a wide audience and achieve their goals?Effective science communication—the type that can drive behavior change while boosting the likelihood that people will turn to science when faced with challenges—is not simply a matter of utilizing social media or employing innovative tactics like nudges. Even more important for success is building long-term strategic paths to achieve well-articulated goals. Smart ...

The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers stra...

Grounded in strategic thinking and social science research, this textbook empowers students to confidently navigate skillful and effective science communication.Developed by leading science, health, and risk communication scholars, the book provides a clear, research-informed approach to communicating with audiences across the scientific community and broader society. Readers explore how to put theory into practice through classroom-tested activities, international real-world examp...

Experience Research Social Change is a “how to” guide to research that also raises broader theoretical, methodological, and ethical questions. First published in 1989, it was the first critical methods book, and continues to inspire generations of researchers, students, and community workers.The third edition has been thoroughly revised, now containing twelve chapters organized into three parts: experience, research, and social change. The new edition also includes a wider...

MANAGEMENT AND ORGANIZATION THEORYManagement and Organization Theory offers a summary and analysis of the 40 most popular, researched, and applied management and organization theories. This important resource includes key instruments used to measure variables in each theory and examines pertinent questions about the theory: strengths and weaknesses, practical applications, and the seminal articles published on each theory."This is a remarkable book...

Focusing on writing for publication, The Handbook of Scholarly Writing and Publishing discusses the components of a manuscript, types of manuscripts, and the submission process. It shows how to craft scholarly papers and other writing suitable for submission to academic journals. The handbook covers how to develop writing skills by offering guidance on becoming an excellent manuscript reviewer and outlining what makes a good review, and includes advice on follow-through with edito...

This is the first collection of readings on computer-mediated communication focusing exclusively on interpersonal interactions. Examining messages exchanged via email, Twitter, Facebook, websites, and blogs, the authors analyze communication issues of ongoing importance in relationships including deception, disclosure, identity, influence, perception, privacy, sexual fidelity, and social support. The book examines subjects that attract intense student interest – including online performanc...

"With each turn of the page I found myself nodding ′exactly!′ Whether as a class text assigned by faculty or as a self-study resource used by students, this book will resonate with readers."—Doug Leigh, Associate Professor of EducationPepperdine UniversityUse these focused guidelines to help you through every stage of the dissertation process!Writing a dissertation requires focus and commitment. The Education Diss...

Data literacy has become an essential skill set for teachers as education becomes more of an evidence-based profession. Teachers in all stages of professional growth need to learn how to use data effectively and responsibly to inform their teaching practices. This groundbreaking resource describes data literacy for teaching, emphasizing the important relationship between data knowledge and skills and disciplinary and pedagogical content knowledge. Case studies of emerging programs in schoo...

Evaluation—whether called by this name, quality assurance, audit, accreditation, or others—is an important social activity. Any organization that "lives in public" must now evaluate its activities, be evaluated by others, or evaluate others. What are the origins of this wave of evaluation? And, what worthwhile results emerge from it?The Evaluation Society argues that if we want to understand many of the norms, values, and expectations that we, sometimes unknowingly, bring ...

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades.

Social work practitioners write for a variety of publications, and they are expected to show fluency in a number of related fields. Whether the target is a course instructor, scholarly journal, fellowship organization, or general news outlet, social workers must be clear, persuasive, and comprehensive in their writing, especially on provocative subjects. This first-of-its-kind guide features top scholars and educators providing a much-needed introduction to social work writing and scholars...