Is your business equipped with a data strategy that drives real impact?Data Strategy is an essential guide for business leaders who want to use data to build a competitive, future-ready organization. Written by bestselling author and futurist Bernard Marr, this book shows how to design and implement a practical strategy to collect, manage and use data for measurable business performance.Now on its third edition, th...

Is your business truly ready for the AI revolution? Future-proof your organization with a winning AI strategy.AI Strategy is the executive playbook for turning artificial intelligence into long-term value and a competitive edge. Written by bestselling author and futurist Bernard Marr, it equips senior leaders with the clarity, tools and foresight to scale AI across the enterprise while managing risk and accelerating innova...

By identifying and describing the most powerful financial and non-financial KPIs, this book will make life easier for you by defining them, explaining how and when they should be used and providing a rich library of KPIs that have been proven to significantly improve performance.The book presents case examples to illustrate the selection and use of the KPIs and provides tools such as KPI selection templates and Key Performance Questions to help you apply the most appropriate KPIs e...

The full text downloaded to your computerWith eBooks you can:search for key concepts, words and phrasesmake highlights and notes as you studyshare your notes with friendseBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.Upon purchase, you'll gain instant access to t...

*****BUSINESS BOOK AWARDS - FINALIST 2021***Discover how 25 powerful technology trends are transforming 21st century businesses**How will the latest technologies transform your business? Future Tech Trends in Practice will give you the knowledge of today’s most important technology trends, and how to take full advantage of them to grow your business. The book presents25 real-world technology trends along with their potential contributions to organisational success....

The Brand NEW Book from Bernard Marr, bestselling author behind Business Trends in Practice - Winner of Business Book of the Year 2022.Future-proof yourself and develop critical skills for the digital futureThe working world has changed dramatically in the last twenty years and it's going to continue to transform at an even faster pace. How can the average professional stay afloat in an ocean of constant change and technological revolution?...

WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY.As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets.In Extended Reality in Practice: 1...

Data-Driven HR is a practical guide to using analytics, metrics, and evidence-based decision-making to improve human resources and organizational performance. It explains how HR teams and business leaders can move beyond intuition and use people data to improve hiring, performance, engagement, learning, retention, workforce planning, diversity, and employee experience. Written for HR professionals, managers, and leaders, this book shows how to ask better people questions, build useful dash...

Today's most successful companies are Intelligent Companies that use the best available data to inform their decision making. This is called Evidence-Based Management and is one of the fastest growing business trends of our times. Intelligent Companies bring together tools such as Business Intelligence, Analytics, Key Performance Indicators, Balanced Scorecards, Management Reporting and Strategic Decision Making to generate real competitive advantages.As informati...

A complete guide to using KPIs to drive organisational performanceIs your business on track to achieve success? Key Performance Indicators For Dummies covers the essential KPIs that are useful to all kinds of businesses, and includes more than 100 different ways leaders can monitor and drive performance in their organisations.This book helps managers understand the crucial KPIs that should be implemented for all different aspects of the organisatio...

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.From technolo...

An indispensable look at the next frontier of technological advancement and its impact on our worldGenerative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers readers a deep dive into the capti...