Adhering to certain layout and grids standards and principles is important for any job from brochures, to annual reports, to posters, to websites, to publications. However, knowing how to bend the rules and make certain grids work for the job at hand takes skill.This book outlines and demonstrates basic layout/grid guidelines and rules through 100 entries including choosing a typeface, striving for rhythm and balance with type, combining typefaces, using special characters and kern...

A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics.Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats to using type, color, images, and more, Lay...

The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including ...

Inspiring Web Design at a GlanceThe Web Designer's Idea Book includes more than 700 websites arranged thematically, so you can find inspiration for layout, color, style and more. Author Patrick McNeil has cataloged more than 5,000 sites on his website, and showcased in this book are the very best examples.Sites are organized by type, design style, theme, color, element and structure. Each chapter is easy to use and reference again ...

How to design great logos, step by step by step.* Lavishly illustrated with 750 color images* How-tos, case studies, and detailed analysis of well-known logosWhat makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn...

Is the sound for your film all it can be? Need practical advice?This free book is filled with how-to techniques and coaching from someone who has taught Film Sound for almost 20 years.Get this invaluable resource today.

Typography is a very powerful design element. Whenever we have a typographic system in place, we can use it to structure content, communicate ideas and even enhance meaning. However, employing it in a way that masters that delicate balance between being unobtrusive (catering for a pleasant reading experience) and engaging enough (keeping the reader’s interest on a page) can be quite a challenge.With the help of this eBook, you can learn how to train and sharpen your eyes to recogni...

Storyboarding is a very tough business, and a new storyboarder really needs to have their wits about them and have professional savvy to survive in this competitive field. Storyboarding: Rules of Thumb offers highly illustrative examples of basic storyboarding concepts, as well as sound, career-oriented advice for the new artist. This book also features a number of veteran storyboard artists sharing their experiences in the professional world.

iPad Design Lab - Basic is about storytelling in today's world, as more and more people consume information using the iPad and other tablets. This guide is the first to analyze the way that consumers take in information on the tablet platform and to help journalists and designers better understand the potential of this exciting medium. Written by Dr. Mario R. Garcia, Founder and CEO of Garcia Media and founder of the the Graphics & Design program at The Poynter Institute for Media...

A seasoned audiobook narrator and author offer the first "how-to" eBook to help authors navigate new technology and find greater profits by self-publishing audiobooks.

The foundations of good UX design lie in transparent navigation and interaction patterns and systems. A solid understanding of the rules is as important as knowing when to break them. How should you set up menus for optimal usability? Does mobile UX design follow different rules? How can you use sound to make your website not just more ap- pealing but also easier to navigate? Such questions should be factored into any decisions considering modern Web design since they tend to influence th...

A strikingly illustrated guide for graphic designers, teachers, and students of typography from the author of The Designer's Dictionary of Color.The Designer's Dictionary of Type follows in the footsteps of The Designer's Dictionary of Color, providing a vivid and highly accessible look at an even more important graphic design ingredient: typography. From classic fonts like Garamond and Helvetica to modern-day digital fonts like OCR-A and...