How to design great logos, step by step by step.* Lavishly illustrated with 750 color images* How-tos, case studies, and detailed analysis of well-known logosWhat makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn...

Chicks, start your sticks! This time it’s all about knittingStop letting worry knit your brows, ladies. Let go of your fear of knitting, and take hold of The Chicks with Sticks® Guide to Knitting. With more than 30 simple, chic projects plus simple step-by-step instructions, this book is the complete guide to starting and enjoying this fun, rewarding hobby. New knitters can finish up their first projects in a weekend; more advanced beginners (that is, the ones who have kni...

It's quite easy to make your own jewelry when you know how. After finishing this book not only will you be able to create unique and stunning jewelry designs with beads for yourself but for others as well. As you'll discover, to make jewelry with beads, you don't need any specialized skills or knowledge in metal work or power tools. If you really want to see your hobby flourish then learning the basics skills and being enthusiastic is all you need. Plus knowing where to look for tools and ...

This update to the first book to provide explicit case histories of the successful marriage of form and content in graphic design explores more than 125 classic and contemporary works-30 of them brand new-explaining why they are aesthetically significant and how they function as good design. These thought pieces offer a vast taste of the aesthetic, political, historical, and personal issues that move today's global design community and fans.

The most stimulating installment yet in the acclaimed Looking Closer series! This enthralling collection of essays assembles some of the most intriguing critical commentary published in professional and general interest design magazines from 1997 to 2000. Over thirty contributors, including Rick Poynor, Kathy McCoy, Lorraine Wild, Veronique Vienne, Jessica Helfand, and others discuss such important contemporary themes as the rise and fall of the dot.coms and its influence on salary expecta...

This second edition is updated throughout and includes additional material on time management and numerous interviews with leading designers. Empowered by the step-by-step guidance in this book, interior designers will be able to establish prices and budgets that make their clients happy and their businesses profitable. Written by a designer and veteran expert on pricing, estimating, and budgeting systems, the book provides practical guidelines on how to value the cost of designing commerc...

Visual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now there’s help! The Graphic Designer’s Guide to Better Business Writing teaches graphic designers how to write compelling business communications. Created especially to address the needs of graphic designers, this handy guide breaks the writing process down into simple, easy-to-understand stages and offers practical writing and presentation models that designers can put to use i...

Packed with information on every step of the job search from writing a cover letter to assembling a portfolio, Breaking into Graphic Design is the definitive book on creating a professional, employable image. Interviews with more than forty award-winning designers, career counselors, and business owners demystify rituals and expectations. Job search strategies, presentation ideas, interview tips, and how-tos on evaluating and accepting offers, plus a résumé gallery, make this book an inval...

"An excellent and novel exploration of key ideas behind city spaces and the behaviors they engender." — Wall Street JournalFrom the acclaimed landscape designer, historian and author of American Eden, a lively, unique, and accessible cultural history of modern cities.Dream Cities explores our cities in a new way—as expressions of ideas, often conflicting, about how we should live, work, play, make, buy, and believe. It tells the sto...

In "The Corset and the Crinoline," William Barry Lord navigates the intricate interplay between fashion, femininity, and cultural identity in 19th-century society. This carefully researched work employs a blend of historical analysis and sociocultural commentary to illuminate how corsetry and crinoline shaped not only women's physical appearances but also their social roles and expectations. Lord's engaging prose, infused with vivid illustrations from the period, situates the discussion wi...

Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.

What is your brand?As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity.Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop y...