The essential and bestselling guide to typography from beloved design educator Ellen Lupton—revised and expanded to include new and additional voices, examples, and principles, and a wider array of typefaces."Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."—I Love TypographyThe bestselling Thinking with Type in a revised and expanded third edition: This is...

Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social...

A powerful reminder to anyone who thinks design is primarily a visual pursuit, The Senses accompanies a major exhibition at the Cooper-Hewitt Smithsonian Design Museum that explores how space, materials, sound, and light affect the mind and body. Learn how contemporary designers, including Petra Blaisse, Bruce Mau, Malin+Goetz and many others, engage sensory experience. Multisensory design can solve problems and enhance life for everyone, including those with sensory disabilities....

Design Your Life is a series of irreverent and realistic snapshots about objects and how we interact with them. By leading design thinker Ellen Lupton and her twin sister Julia Lupton, it shows how design is about much more than what's bought at high-end stores or the modern look at IKEA. Design is critical thinking: a way to look at the world and wonder why things work, and why they don't.Illustrated with original paintings of objects both ordinary and odd, De...

A Fast Company “Most Important Books for Designers to Read Right Now”Discover how the principles of human-centered design can be applied to real-world health challenges in dozens of illustrated examples—from drug packaging and cancer detection devices to post-COVID-19 innovations.Written by pioneers in the field—Bon Ku, a physician leader in innovative health design, and Ellen Lupton, an award-winn...

Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics (Second Edition, Revised and Expanded), bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, student...

**Extra Bold is the inclusive, practical, and informative (design) career guide for everyone!Part textbook and part comic book, zine, manifesto, survival guide, and self-help manual, Extra Bold is filled with stories and ideas that don't show up in other career books or design overviews.**• Both pragmatic and inquisitive, the book explores power structures in the workplace and how to navigate them.• Interviews showcase people at different stages of their car...

It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today—the typeface of modern design—more so even than Helvetica. This fascinating b...

Applying the principles of human-centered design to real-world health care challenges, from drug packaging to early detection of breast cancer.This book makes a case for applying the principles of design thinking to real-world health care challenges. As health care systems around the globe struggle to expand access, improve outcomes, and control costs, Health Design Thinking offers a human-centered approach for designing health care products and services, ...

A fascinating exploration of contemporary designers who are redefining what it means to be a graphic designer, offering a vibrant celebration and an inspirational reimagining of the medium for students, professionals, and educators in the field.Drawing from his popular podcast Scratching the Surface, Jarrett Fuller profiles more than 20 graphic designers who have taken the skills acquired through education and on-the-job experience to create new types of p...

Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type.We communicate with text every single day, but what does it mean to really understand type—to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technolo...

A toolkit for visual literacy in the 21st centuryA New Program for Graphic Design is the first communication-design textbook expressly of and for the 21st century. Three courses—Typography, Gestalt and Interface—provide the foundation of this book.Through a series of in-depth historical case studies (from Benjamin Franklin to the Macintosh computer) and assignments that progressively build in complexity, A New Program for Graphic Design se...