Showing results for "bob mckercher"
Showing 1 - 5 of 5 Results
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2026
EN
Accessible
Cultural Tourism remains the only book to bridge the gap between cultural tourism and arts/heritage management. Previous editions explored how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to examine cultural tourism as it encounters the shocks and disruptions of the 21st century. An umbrella approach to cultural tourism represents a unique feature of the book, pr...
2023
EN
Accessible
Design and implement successful Web-based courses!This wide-ranging book discusses both the micro and macro aspects of using the Internet to enhance your travel and tourism curriculum. The Internet and Travel and Tourism Education offers useful insights for both novices and experienced users. With these suggestions, you can use online resources to contribute to your class objectives. The innovative teaching strategies presented in The Internet and Travel and Tourism Education will not soon...
Tourist Behaviour
An International Perspective
- by
- Daisy Suk-fong FungBob McKercherMojtaba ShahvaliReihaneh ShahvaliDeborah KerstetterIlenia BregoliFrancesca CerutiHelena ReisAntonia CorreiaLee McGinnisEstela Marine-RoigSalvador Anton ClavéGiacomo Del ChiappaFulvio FortezzaMarcello AtzeniMarion KarlChristine ReintingerMuhammet KesginHoma HajibabaSara DolnicarGuliz Coskun-ZambakAnita ZátoriTingting LiuMimi LiHan ShenHanjung LeeMichael CampbellStefano Dall'AglioChristopher BeagleyStephen AtkinsTonny TonnyMasahiro OgawaTaketo NaoiShoji Ijima
2016
EN
Tourist Behaviour: International Perspectives provides a collection of all consumer-related topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption. Divided in to six sections the book presents research including the themes of influence, motivation, choice and consumption and experience. With contributions from over 15 countries, the book presents an interdisciplinary approach of the...
Sex and Tourism
Journeys of Romance, Love, and Lust
2012
EN
Accessible
Explore the complex relationship between tourism and intimacy in this new book with a worldwide perspective!With a unique combination of academic and personal accounts, Sex and Tourism: Journeys of Romance, Love, and Lust takes you behind the scenes with motel owners, adventure travel guides, backpackers, and others working on all sides of the international tourism industry. The editors have created a model that views the situation from three different perspectives: tourist, touris...
Cultural Tourism
The Partnership Between Tourism and Cultural Heritage Management
2012
EN
Accessible
Examine cultural tourism issues from both sides of the industry!Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when t...
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2007
EN
Accessible
The study of tourism and indeed the tourism industry is changing constantly. Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics and pro-poor tourism. In particular, it highlights the ongoing threats from terrorism and health scares faced by the tourism industry today, and discusses the related security and risk management strategies, illust...
Strategy, HRM, and Performance
A Contextual Approach
2017
EN
The book expounds the macro-level relationship between strategy, HRM, and performance, addressing important challenges that have constrained research and practice to date. Adopting a critical perspective, the first challenge is a narrow definition of 'performance' that has been largely driven by a managerialist, profit motive, with little regard for the human element. This book proposes adopting a more balanced approach towards measuring performance, encompassing both organizational financ...
- Series -
- Issues in Distance Education
2008
EN
Every chapter in the widely distributed first edition has been updated, and four new chapters on current issues such as connectivism and social software innovations have been added. Essays by practitioners and scholars active in the complex, diverse, and rapidly evolving field of distance education blend scholarship and research; practical attention to the details of teaching and learning; and mindful attention to the economics of the business of education.
2012
EN
Accessible
Pressure on national and local governments to rapidly develop their tourism potential to meet demand and produce benefits, makes it more essential than ever to plan carefully and consider the human and environmental impacts of tourism development. That is why, as Secretary-General of the World Tourism Organization, I am pleased to see the serious analysis of the problems and prospects of the tourism sector as presented in this third edition.-- Francesco Frangialli, Secretary-General...
Building Successful Online Communities
Evidence-Based Social Design
2012
EN
How insights from the social sciences, including social psychology and economics, can improve the design of online communities.Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory ...
Sustainable tourism management and monitoring. Destination, Business and Stakeholder Perspectives
Destination, Business and Stakeholder Perspectives
2016
EN
Accessible
This research considers how to balance core aspects of sustainable tourism using best practice management techniques. The research investigates the interplay of sustainable tourism, management, monitoring, destination life cycles, and stakeholder involvement, through a case study approach based on several international tourism destinations. NOTA DELL'EDITORE: la versione PDF di questo ebook è visualizzabile su Pc, Mac e tablet; tutte le altre versioni sono ottimizzate per la lettura su tab...
The Handbook of Blended Learning
Global Perspectives, Local Designs
2012
EN
This comprehensive resource highlights the most recent practices and trends in blended learning from a global perspective and provides targeted information for specific blended learning situations. You'll find examples of learning options that combine face-to-face instruction with online learning in the workplace, more formal academic settings, and the military. Across these environments, the book focuses on real-world practices and includes contributors from a broad range of fields includ...











