An intriguing blend of science and sports that explores how some of the worlds greatest athletes are utilizing the last frontier of performance-enhancing technology—the mental mapping and engineering of their own brains—for peak performance, and what it means for the future of athleticism, sports, and the rest of us.Moneyball showed how statistics were revolutionizing baseball. The Sports Gene revealed the role genetics play in sports. Now, He...

Sooner tells the remarkable rise of Lincoln Riley, formerly America's youngest college football head coach and the "quarterback whisperer" of the University of Oklahoma.Legendary University of Oklahoma head coach Bob Stoops shook the college football world in 2017 when he handpicked Lincoln Riley to be his successor at the perennial powerhouse. At age thirty-three. In his first three seasons at Oklahoma, Riley's teams dominated the Big 12 to reach...

An intriguing blend of science and sports that explores how some of the worlds greatest athletes are utilizing the last frontier of performance-enhancing technology—the mental mapping and engineering of their own brains—for peak performance, and what it means for the future of athleticism, sports, and the rest of us.Moneyball showed how statistics were revolutionizing baseball. The Sports Gene revealed the role genetics play in sports. Now, Head in the Game

"When Coss Marte went to prison 10 years ago, he was faced with not one, but two big challenges: lose weight and discover a legitimate career upon release. Luckily for him, overcoming the first obstacle helped him find the answer to the other."—NPRAs a teenager, Coss Marte was flying high on New York's Lower East Side as a drug dealer, making money hand over fist. But after watching his life and those of his loved ones fall apart, he realized things had to change. T...

Sneakers are a $100 billion business and a global obsession that started in the pages of a catalog called Eastbay.This is a startup story unlike most you've read, but as instructive and inspiring as any of the rest. It's the story of two entrepreneurs with $4,000 worth of track shoes stuffed into an AMC Gremlin who eventually launched a mail-order catalog, Eastbay, that became a bible and a cultural icon to Gen X and Millennial kids. The catalog t...

Unable to contain himself, Rick pitched Art: move back to Wausau and start a business selling shoes. Art said, "What are you, an idiot? Selling shoes**? How is this even worth trying?"**This is the story of Eastbay, a startup tale unlike most you've heard. First it was $5,000 worth of track sneakers sold out of the back of an AMC Gremlin. Then it was a quiet storefront in Wausau, Wisconsin. Then it became a catalog, a bible to GenX kids gr...