Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing’s value in the modern organisation, a mysterious black box inside the otherwise rational and logical endeavour of enterprise, and a rather insignificant part of the marketing programme. This book argues that this multi...

From childhood, Christopher Miles was fascinated by celluloid. This love of the moving image announced itself early: he was just 17 when the BBC screened his first film in 1957. To be a filmmaker, Miles had to sidestep parental plans to enrol him in the family steelworks. He had already been filming in communist China and Argentina when he escaped to Paris where he made his first professional film. Later, working mostly in Europe and America, Miles made a string of intriguing and unusual f...

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it repr...

An anthology of speculative climate fiction and poetry by authors from around the world.Fishing for ghosts. Saving the Agassiz Icefield.A new North strong and sustainable. Robot mermaids with lasers.Teenage solar rogues. Activist archivists.The Queen of the May and the protean Lord of the Sea, struggling to cope with changes large and small.A future West both weird and wild.These greener futures hold all this and more.

In and Out of View models an expansion in how censorship is discursively framed. Contributors from diverse backgrounds, including artists, art historians, museum specialists, and students, address controversial instances of art production and reception from the mid-20th century to the present in the Americas, Africa, Asia, Europe, and the Middle East. Their essays, interviews, and statements invite consideration of the shifting contexts, values, and needs through which artwork mov...

Become proficient in networking in AWS and prepare to confidently pass the certification exam by using exam-specific study materials Purchase of this book unlocks access to web-based exam prep resources including practice tests, flashcards, exam tips, and the eBook PDFKey FeaturesGet a thorough understanding of the latest AWS ANS-C01 exam objectivesExplore AWS networking options, services, features, and their relationshipsPrepare for exam succe...

We are proud to present the People of Color Take over FSI Special Issue! Edited by Nisi Shawl Fiction 'What Futures' by Su-Yee Lin 'Shadow Animals' by Stephen Graham Jones 'Darkout' by E. Lily Yu 'The Executioner' by Jennifer Marie Brissett 'I Understand' by Jermaine McGill 'Walking Round Money' by Paul Miles 'Serving Fish' by Christopher Caldwell 'Fortitude' by Eliza Victoria 'The Sacrifice of the Hanged Monkey' by Minsoo Kang 'Maggie Doll' by Alex Jennings 'Glass Bottle Trick' by Nalo Ho...

An encouraging gift book that reinforces the Wesleyan DNA of being passionate and purposeful in ministry with children. It uses John Wesley’s instructions to Methodist preachers found in the “Large Minutes” as an outline of what he expected Methodists to do for kids:Teach Them IntentionallyKnow Them PersonallyPray for Them IntentionallyMentor Families MeaningfullyChallenge Ourselves ContinuallyShape Our Ministries Appropriatel...

In the 1930s, iconic American author Ernest Hemingway spent five summers at a ranch on the edge of Yellowstone National Park. Here he did some of his best writing, and his experiences in the mountains are connected to twelve of his most famous works, including For Whom the Bell Tolls. Hemingway declared that the ranch near the small, wilderness town of Cooke City, Montana, on the edge of Yellowstone, was one of his favorite places to write in the world, on par with Paris and Madrid.

Armor & Ornament turns away from the popular trends of contemporary poetry, calling instead upon traditional and Biblical forms. Rather than drawing on recent styles and modern trends, Miles looks to the texts that have inspired artists for millennia. These are Christian poems that have a deep and unapologetic understanding of God’s world, and they explore, with steady faith, all sides of this world.As a military veteran, Miles also centers his poetry amongst war. Through ...

Today’s highly industrialized and technologically controlled global food systems dominate our lives, shaping our access and attitudes towards food and deeply influencing and defining our identities. At the same time, these food systems are profoundly and destructively impacting the health of the environment and threatening all of us, human and nonhuman, who must subsist in ecological conditions of increasing fragility and scarcity. This collection examines and exposes the myriad ways that ...

"One NIght" Is an original one act play written by Christopher Swann that lasts just over 75 minutes.On one night in November 1920 two Officers were tasked with choosing the "Unknown Warrior" who was to be laid to rest in Westminster Abbey. They entered a small chapel in Northern France where six coffins of the unidentified military dead rested, having been brought from the battlefields of Belgium and France. The Officers entered at dusk to choose one from those six coffins and left...