Plan, track, and release great softwareKey Features\[\*\] Learn to create reports and dashboard for effective project management\[\*\] Implement your development strategy in JIRA.\[\*\] Practices to help you manage the issues in the development teamBook DescriptionAs teams scale in size, project management can get very complicated. One of the best tools to deal with this kind of problem is JIRA. This book will start by organi...

A complete, start-to-finish guide to Google Analytics instrumentation and reportingGoogle Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end...

Salesforce Marketing Cloud: Take your digital marketing on a journey!Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team...

The digital world is growing and changing at a rate that can seem overwhelming to those project managers who have to keep up with it to build customer-facing solutions and applications. It’s rare for project managers working in this field to be provided with much direction or a process by which to carry out a project, and there has been almost nothing available specific to these types of projects in the literary marketplace.Digital Project Management: The Complete Step-by-Step Guide to a S...

As an indie author you may have heard a thing or two about starting an email list. But what if you're not sure where to start? Nowadays there are so many options available to you--AWeber, Constant Contact, iContact, Vertical Response and so many others--but one of the most popular is MailChimp.If you've ever wanted to try MailChimp but weren't sure where to start or possibly found it intimidating, then this is the book for you. Follow along with simple step-by-step instructions tha...

With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices?In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a shared understanding of the important concepts, and how to plan and design in...

Own A Fully Functioning Online Store Running In Just A Few Hours With Shopify! Simple to follow Shopify Training Course that will take you from Beginner to Advance TODAY!Anyone who started their ecommerce business from scratch – building the website themselves, doing or outsourcing all of the coding, graphic design and content that is required for even the most basic ecommerce site – will tell you that their method of getting into the business was the hard way.Shopify, on t...

Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics.This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this boo...

Prototyping is a great way to communicate the intent of a design both clearly and effectively. Prototypes help you to flesh out design ideas, test assumptions, and gather real-time feedback from users. With this book, Todd Zaki Warfel shows how prototypes are more than just a design tool by demonstrating how they can help you market a product, gain internal buy-in, and test feasibility with your development team.

Want to dive deep into Google Analytics 4or learn more about the custom optionsavailable?GA4 is an amazing program with a lot ofoptions that just were not available in oldereditions of Google Analytics. This providesamazing opportunities to collect analyze andmonitors more detailed data on cleanerreports in order to better understand yourwebsite customer behaviors.This book wil...

Writing a book is hard. Marketing it can be even harder.Marketing a book can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it.But here's a little secret: you don't need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will...

Leverage Jira s powerful task management and workflow features to better manage your business processesKey FeaturesThe book covers all major applications of Jira, which are Jira Software, Jira Core, Jira Service Desk.Configure project workflows and the fields that will be used in the project with the help of Jira's featuresCreate tickets for issues and manage your projects using the Jira softwareBook DescriptionJira is an iss...