The digital world is growing and changing at a rate that can seem overwhelming to those project managers who have to keep up with it to build customer-facing solutions and applications. It's rare for project managers working in this field to be provided with much direction or a process by which to carry out a project, and there has been almost nothing available specific to these types of projects in the literary marketplace. Digital Project Management: The Complete Step-by-Step Guide to a ...

The digital world is growing and changing at a rate that can seem overwhelming to those project managers who have to keep up with it to build customer-facing solutions and applications. It’s rare for project managers working in this field to be provided with much direction or a process by which to carry out a project, and there has been almost nothing available specific to these types of projects in the literary marketplace.Digital Project Management: The Complete Step-by-Step Guide to a S...

The web-based basics!Aspiring web entrepreneurs will find here everything they need to know about starting and running their own small-scale online business. Whether they intend to sell goods, services, subscriptions, or advertising, this book provides them with the specific nuts and bolts of planning, designing, building, hosting, marketing, and operating their online businesses.• The Complete Idiot's Guide® to Starting Your Own Business ...

“A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” – Andrus Purde, Founder & CEO, Outfunnel- -No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go?Email marketing is one of the highest leverag...

A complete, start-to-finish guide to Google Analytics instrumentation and reportingGoogle Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end...

With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices?In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a shared understanding of the important concepts, and how to plan and design in...

Want to dive deep into Google Analytics 4or learn more about the custom optionsavailable?GA4 is an amazing program with a lot ofoptions that just were not available in oldereditions of Google Analytics. This providesamazing opportunities to collect analyze andmonitors more detailed data on cleanerreports in order to better understand yourwebsite customer behaviors.This book wil...

Plan, track, and release great softwareKey Features\[\*\] Learn to create reports and dashboard for effective project management\[\*\] Implement your development strategy in JIRA.\[\*\] Practices to help you manage the issues in the development teamBook DescriptionAs teams scale in size, project management can get very complicated. One of the best tools to deal with this kind of problem is JIRA. This book will start by organi...

Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics.This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this boo...

Leverage Jira s powerful task management and workflow features to better manage your business processesKey FeaturesThe book covers all major applications of Jira, which are Jira Software, Jira Core, Jira Service Desk.Configure project workflows and the fields that will be used in the project with the help of Jira's featuresCreate tickets for issues and manage your projects using the Jira softwareBook DescriptionJira is an iss...

SaaS – Software as a Service, is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted.«How to build a SaaS Business» will teach you the process of building your own online software business and it defines the tactical and strategic plays technology companies must run to build a profitable subscription business.The process of creating a SaaS business will be different for everyone based on your products, so inst...

Writing a book is hard. Marketing it can be even harder.Marketing a book can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it.But here's a little secret: you don't need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will...