An inspiring case study for the next generation of start-ups by the unconventional founders of Method.Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unileve...

Strategic planning, when done well, can powerfully transform your small nonprofit.However, as Eric Ryan has learned over nearly twenty-five years of nonprofit leadership, there are many barriers to effective strategic planning.In this practical and easy-to-read book, he’ll help you overcome these barriers by teaching you:The leadership mindset for effective strategic planningHow to structure a practical, two-section planA simple four-step p...

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the main...

Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common ...

Do you want to be a leader? Or, do you want more leaders on your network marketing team?The strength of your network marketing business is measured in **leaders **- not in the number of distributors. Leaders are the long-term foundation of your business.Everyone says they want to have more leaders, but how?  How does one find leaders?  How does one create leaders?  What are the things we need to teach ordinary distributo...

Master the art of workplace productivity.Overwhelmed by the sheer volume of work you need to accomplish? Being pulled in different directions by competing priorities? Getting Work Done runs you through the basics of being more productive at work. You’ll learn to:Align your schedule with your prioritiesFocus your attention and avoid distractionsCreate effective daily routinesSet boundaries and lea...

Master the art of time management and getting the right work done.Does it seem like you never have enough time to get everything done? Keeping on top of your tasks, deadlines, and work schedule can be daunting. Managing Time quickly walks you through the basics. You’ll learn to:Assess how you spend your time nowPrioritize your tasksPlan the right time to work on each oneAvoid procrastina...

Run more productive meetings.Whether you're new to running meetings or a seasoned executive with no time to waste, leading effective (and even pleasant!) meetings is a must. Running Meetings guides you through the basics of:Crafting a useful agendaInviting the right team membersMaking sure everyone's voice is heard while avoiding conflictCapturing decisions, ideas, and follow-up tasks...

The Right Phrase for Every Situation . . . Every TimeCommunication is the single most important skill for excelling as a manager. What you say and how you say it sets the tone for your department and your entire organization.Perfect Phrases for Managers and Supervisors, second edition, has been completely revised to help you communicate in today’s workplace, where collaboration, cooperation, and personalization are critical to building an efficient...

The Right Phrase for Every Situation…Every TimeWhether you're a project manager, department head, or CEO, you have to choose the perfect words to inspire real teamwork. This quick-reference guide addresses all the issues you could possibly encounter working with a team-offering hundreds of ready-to-use phrases for every situation. From managing interpersonal conflicts to motivating an entire company, you'll find the exact words you need to:Get people ...

The companion follow-up to one of the bestselling Six Sigma books ever publishedAn alarming number of Six Sigma projects are failing--not because of misuse of Six Sigma's statistical tools but because of internal politics and poor communication between team members and the rest of the organization.The Rath & Strong's Six Sigma Team Pocket Guide helps team leaders and members reverse this trend, explaining the interpersonal and political skills need...