Becoming a partner in a professional services firm is for many ambitious fee-earners the ultimate goal.But in this challenging industry, with long hours, high pressure and even higher expectations, how do you stand out from the crowd? How do you build the most effective relationships? And how do you find the time to do all of this and still have a fulfilling personal life? Now in its third edition, How to Make Partner and Still Have a Life...

The Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry.Discover:Simple steps to build your profileHow to market and sell yourself with ease and confidenceTechniques to make your clients come to youThe full text downloaded to your computerWith eBooks you can:search for key concepts, words and phrasesmake ...

‘A great, practical guide to all aspects of networking – stuffed with lots of quick and easy tips to help you leverage the power of your network.’Ivan Misner, NY Times bestselling author and founder of BNI and Referral Institute'This practical and easy-to-read book will quickly get you the results you need from your network.'Charlie Lawson, BNI UK and Ireland national director‘A “must read” ...

In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody?How do you make money blogging, how do you start your own blogging business, and how do you, as a business owner, use content to build your brand and drive your success?What do the world's most successful bloggers know that you don't know (yet)?No matter who are you - a mum at home, a budding fashion blogger, a lifestyle blogg...

Getting hired just got easierYou are about to discover everything you need to know about job applications and how to make them work. Starting on Sunday and going through to Saturday, you will learn the stages of a job application step by step so you build up a picture of what it takes to be successful. For many job applicants, what goes on behind employers' closed doors remains a hidden world but, by Saturday, you will have taught yourself how job applications are p...

This book is written for B2B marketers who are interested in learning how to create a competitive marketing strategy for their organizations. The practical content within the book is meant to serve as a user's manual or guide on how to achieve that. The structure is laid out in the chronological sequence one would need to follow in order to create an effective marketing strategy, and is broken into three sections: Learn - Build - Execute. Upon completing the book, and the optional exercise...

Smart marketing techniques to get your business noticed.Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imaginati...

Stand aside, we’re coming through!That’s the cry of a new generation of technology vendors. They have a new approach to enabling success for their customers. And they’re thriving as a result.These vendors all have subscription pricing at the heart of their business. Each has learned that if customers don’t feel they’ve had success, recurring revenue doesn’t grow and may even decline.What makes them different? They have absol...

John Lees shows you how to write CVs and cover letters that convey your strengths quickly and get you into the interview process.

Brilliant PR just got easierYou are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change.Communications is seen as being a key element in business, wit...

The Referral Marketing System - Step by Step Guide To Building A Referral Machine is written by Michael Griffiths, the world's number #1 authority on referral marketing training and education.This step by step guide is our proven referral marketing system that we have taught to thousands of people all around the world and give you an opportunity to grow your business by becoming a referral machine. No matter what type of business you have if you need to create new sales, b...

Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company’s profile, attract new customers and keep them coming back for more.Inside you will learn how to:Create an achievable marketing planUse social media and the web to attract and keep customers